NORTH CAROLINA AGRICULTURAL
AND TECHNICAL STATE UNIVERSITY
NORTH CAROLINA AGRICULTURAL AND TECHNICAL STATE UNIVERSITY
Institutional Review Board
Flyer Template
and Policy on Advertisements and Flyers
A template to design your flyer is on page two. Please review the policy below before designing your flyer or any other advertisement, including recruitment letters/email.
The Institutional Review Board (IRB) recognizes that advertising for people to join studies is an important way to obtain research volunteers. Federal regulations give the IRB chair/designee responsibility to review and approve advertising materials before their use. It is IRB policy that researchers submit the drafts of their ads, posters, flyers, TV/radio clips, and/or Internet ads to the IRB for approval prior to their use.
When preparing materials for advertising, an important distinction must be made between “permissible information” and “coercive inducement.” If an incentive is offered, it needs to be of a nature that it doesn’t strongly entice the person, limiting his voluntary choice.
Special consideration needs to be given if the target population includes vulnerable persons (e.g., minors, the critically ill, students, prisoners).
To assist in development of advertisements for research participants, a list of “Do’s” and Don’ts” follows. As always, you may contact the Office of Research Compliance and Ethics at 336-285-2961 or or further assistance.
Do:Don’t:
Keep the A&T logo and the gray stamp validation box in the header of the flyer. / Use inappropriate clip art.Use the words “research study.” / Leave the words “research study” off of the recruitment solicitation.
Briefly state the purpose of the study. / Make overly enticing claims (e. g., intervention is “safe,” “effective,” etc.) for purpose of study.
List any age restrictions and other criteria for participation. / State that anyone is welcome to join.
Note any major known benefits and any major known risks. (This is not required if there are none.) / Emphasize benefits and de-emphasize risks or imply a certainty of a favorable outcome as a result of participation.
Refer to compensation, not payment. / Overemphasize compensation (such as underline, boldface, a large font, or exclamation points) or make exaggerated claims.
Include time commitment expected. If you have a specific date and location for the study, include that. / Use enticement terms such as fat or balding (in regard to the subjects);New, exciting, orcutting edge (in regard to “treatment” being studied).
Give name of the principal investigator. If PI is a student, also give faculty sponsor name. / Give a general phone number.
Provide the name and contact information of the study person who should be called. / Have a representative without preparation take calls.
Volunteers Needed for
Research Study
We need participants for a research study:
“Do College Students Prefer Android or Apple iOS Smart Phones?”
Description of Project:We are researching college students’ perceptions of smart phones. Your participation will take about two hours. We will ask you to take a paper survey and participate in a focus group on the A&T campus.
To participate: You must be currently enrolled at NC A&T, be at least 18 years old, and be able to use a smart phone.
Participants will be entered to win a $50 Best Buy gift card.
To learn more, contact the principle investigator of the study, Lois Griffin,
at 336-555-0123 or .
This research is conducted under the direction of Dr. Martha Stuart, Psychology Department, and has been reviewed and approved by the NC A&T Institutional Review Board.
Lois GriffinSmart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study / Lois Griffin
Smart Phone Research Study