Superbowl Commercial Assignment Rubric

Due Date: Monday, February 14th

The assignment is to watch the commercials aired during the Superbowl on February 6th, choosing both your favorite and least favorite (must be school appropriate) to answer the following questions. Responses should be in complete sentences, and there should be some sort of visual representing your favorite and least favorite ad that you have chosen. You may use a manila piece of paper, putting one commercial on the front with answers and a visual, and the other on the back with answers and a visual.

*Note: If you are unable to watch the Superbowl, the commercials will be available on the internet that Monday after the game airs. You may choose a favorite and least favorite add off of the internet (school appropriate) and use those for this assignment.

Questions for Assignment:

  1. What ad did you find most entertaining, and why?(You should be specific and give details here – what was the product and what about the ad made it so entertaining to you?)
  1. What commercial did you find the most dull/boring, and why?
  1. What about your favorite ad made it most effective (successful at selling the product)?
  1. What about your least favorite ad made it ineffective (unsuccessful at selling you the product)?
  1. Did either of yourcommercials (favorite or least favorite) feature any famous people? Do you think that helped? Why or why not?
  1. What persuasive techniques (bandwagon, repetition, sound effects, etc.) were used in each commercial? Provide at least two (2) and explain. What affect did they have on the successfulness of the ads?

Superbowl Commercial Assignment Rubric

The assignment is to watch the commercials aired during the Superbowl on February 6th, choosing your favorite and least favorite to answer the questions provided. Responses should be in complete sentences, and there should be some sort of visual (in color) representing your favorite and least favorite ad that you have chosen. You may use a manila piece of paper, putting one commercial on the front with answers and a visual, and the other on the back with answers and a visual.

Visual for favorite Superbowl adin color (20 points)

Visual for least favorite Superbowl adin color(20 points)

Responses for favorite Superbowl ad (20 points)

Responses for least favorite Superbowl ad (20 points)

Responses in complete sentences (10 points)

Organization/Neatness (10 points)