American Marketing Associationfeedback From: CEA Judging Team9/25/09
American Marketing AssociationFeedback From: CEA Judging Team9/25/09
Programming Best Practices / Chapter / Chapter Contact(s) / Email / PhoneProgram Topics & Ideas
Social media’s Wild Wild West partnerered event with BusinessWire. / Austin / Jean Conover /
512.459.7000 x 207
Recycle/reuse topic / Austin / Jean Conover /
512.459.7000 x 207
CMO discussions before presentations for members only. Good value. / Nashville / Mary Pollman /
615.400.9616
Use annual member survey to provide direction on what topics should be covered. / Nashville / Mary Pollman /
615.400.9616
Brain Branding (members only event) / Tampa Bay / James Slusser /
727.865.7687
Digital Marketing Conference / Tampa Bay / James Slusser /
727.865.7687
BrandSmart – celebrating luminaries in marketing / Chicago / George Couris / 847.963.0333 x34
Marketing Forecast – annual partnered event with competing and/or similar organizations / Charlotte / Spencer Williams /
704.891.8373
Revved Up event at an auto museum / Nashville / Mary Pollman /
615.400.9616
‘Marketing Oklahoma City' program with the mayor / Oklahoma City / Julie Boyd /
405.602.8029
‘Telling Stories with Data’ – more enticing than Market Research / Triangle / Mark Doggett /
919.866.1877
Speaker Ideas
Repurpose/recycle: have a well received speaker at beginning of year come back at end of the year for a half day seminar. / Lincoln / Meagan Liesveld /
402.437.8820
National level speakers / Chicago
Houston / George Couris – Chicago
Sherri Scott - Houston / 847.963.0333 x34
713.297.2566
Interesting Venues
The Zoo: “Marketing to Apes” –promoted by giving attendees to the prior event a banana with a sticker on it with event information. / Kansas City / Kaila Schmidt /
913.315.3308
‘Revved Up’ event at an auto museum / Nashville / Mary Pollman /
615.400.9616
Event Formats
Partnered events – strong connections with key industries and marketing disciplines / Charlotte
Houston / Spencer Williams
Sherri Scott – Houston /
704.891.8373
713.297.2566
Professional development events / Colorado / Jill Cruickshank /
720.333.0051
Customized payscale ‘pick and choose’ 1 day seminar – attendees can come all day, or half a day, with certain incentives / Columbus / Nick Iannitto /
614.827.5427
Spring Seminar – talk show format; local media anchor moderator / Kansas City / Kaila Schmidt /
913.315.3308
Program punch card / Lincoln / Meagan Liesveld /
402.437.8820
Digital Marketing Conference – day long conference / Tampa Bay / James Slusser /
727.865.7687
Offers strong diversity of programming (4 types) for a small chapter with substantial attendance at each / Charleston / Lee Deas /
843.568-8953
Partnered agreements / Charlotte / Spencer Williams /
704.891.8373
Partnership with New England Business XPO / Boston
Twitter updates used during events to expand the audience / Chicago / George Couris / 847.963.0333 x34
Collegiate/community sponsored events – Sports Marketing topic sponsored by Boston College’s MBA Marketing Club / Boston
Coffee Talk for non-profits (cheap and cheerful method) / Charleston / Lee Deas /
843.568-8953
Tour of new website at monthly meeting. / Oklahoma City / Julie Boyd /
405.602.8029
Strategic Marketing SIG / Triangle / Mark Doggett /
919.866.1877
Special Events
Social media workshops / Columbus, Kansas City / Nick Iannitto – Columbus
Kaila Schmidt – Kansas City /
614.827.5427
913.315.3308
Beyond Borders – regionalized event / Dallas-Ft. Worth / Paige Johnston /
972-308-9612
Jingle Mingle / Charleston / Lee Deas /
843.568-8953
SPARK Awards / Charleston / Lee Deas /
843.568-8953
Crystal Awards – annual mktg excellence / Houston / Sherri Scott /
713.297.2566
AIM awards program – annual mktg excellence / Nashville / Mary Pollman /
615.400.9616
Mark of Excellence – annual mktg excellence / NY Capital / Cynthia Nagle /
518-577-1864
Membership Best Practices / Chapter / Chapter Contact(s) / Email / Phone
Recruitment
Young executives golf tourney to expand diversity of membership. / Austin / Jean Conover /
512-459-7000 x 207
Interesting approach to build prospect list by scanning new hires in the local business papers. / Cincinnati / Hilarie Joseph /
513.367.3101
Bagels and coffee at ad agencies / Colorado / Jill Cruickshank /
720.333.0051
Pre-luncheon membership seminars / Columbus / Nick Iannitto /
614.827.5427
CMO roundtable program and corporate development committee / Dallas-Ft. Worth / Paige Johnston /
972-308-9612
Separate non-member survey / Lincoln / Meagan Liesveld /
402.437.8820
SalesForce.com for membership prospecting / contact management (get 10 free licenses as an NPO) / Dallas-Ft. Worth / Paige Johnston /
972-308-9612
“Members helping members” table for members only to promote job openings, place resumes, put company collateral, etc. / Dallas-Ft. Worth / Paige Johnston /
972-308-9612
Fun membership recruitment incentives tied to events (raffling donated Sprint phones, touring KC Chiefs stadium, visit to the zoo following preso there on “marketing to apes”) / Kansas City / Kaila Schmidt /
913.315.3308
Each-board-member-recruit-two-new-members program / Rochester / Dawn McWilliams /
585-275-3735
Recession proofing your career ppt/document / Houston / Sherri Scott /
713.297.2566
Corporate membership program (continuation) – gives employers significant discounts when five or more members join / Houston / Sherri Scott /
713.297.2566
National AMA trainer presented during membership drive, incl. (open to all); members-only afternoon session to encourage joining / Houston / Sherri Scott /
713.297.2566
Early Linked In Job postings for members only (stronger member value) / Houston / Sherri Scott /
713.297.2566
SIG for marketers in transition / Charlotte / Spencer Williams /
704.891.8373
Academic Angels – sponsor five student lunches through targeted academic schools / Nashville / Mary Pollman /
615.400.9616
Partner with a sponsor to give anyone who recruited XX new members a $500 media package (from the sponsor) / Triangle / Mark Doggett /
919.866.1877
Retention
Membership Scholarships for members who lost their job in last six months. / Richmond / Amy Favreau /
804-780-2300
Marketer of the Month program / Lincoln / Meagan Liesveld /
402.437.8820
ResponsePoint partnership to call renewing members / Triangle / Mark Doggett /
919.866.1877
Local benefits packages – strong / Columbus
Houston
Las Vegas / Nick Iannitto - Columbus
Sherri Scott - Houston /
614.827.5427
713.297.2566
“On-boarding” process defined for new members / Dallas-Ft. Worth / Paige Johnston /
972-308-9612
Advance notice for job listings to members only / Houston / Sherri Scott /
713.297.2566
Emphasize personal contacts (from paid admin via phone and at events) / Rochester / Dawn McWilliams /
585-275-3735
Multiple surveys per year (3) / Charleston / Lee Deas /
843.568-8953
Personalized interviews with members done by an intern - Great way to stay tuned in to what’s being said about your chapter. / Charleston / Lee Deas /
843.568-8953
SIG for Marketers in transition / Charlotte / Spencer Williams /
704.891.8373
Members only Season Pass – to all lunch meetings which saved time, money and included a pass for one guest. / Nashville / Mary Pollman /
615.400.9616
Leadership Best Practices / Chapter / Chapter Contact(s) / Email / Phone
Board Leadership
Had elect positions for core positions throughout the year, so no turnover issues. / Austin / Jean Conover /
512.459.7000 x 207
Board member happy hours / Austin
Houston / Jean Conover – Austin
Sherri Scott - Houston /
512.459.7000 x 207
713.297.2566
Added positions for Technology (i.e., VP of Emerging Media and tech) / Austin / Jean Conover /
512.459.7000 x 207
Creation of “Board Books” where president and p-elect outlined key learnings and collected key documents. / Rochester / Dawn McWilliams /
585.275.3735
Good use of TimeBridge.com to schedule meetings. Also, good use of SalesForce.com. / Tampa Bay / James Slusser /
727.865.7687
Review Mission at each board meeting – great way to keep focused on right path. / Dallas-Ft. Worth / Paige Johnston /
972.308.9612
Survey board members separate from committee volunteers / Houston
Lincoln / Sherri Scott – Houston
Meagan Liesveld - Lincoln /
713.297.2566
402.437.8820
Box.net for online database. / San Antonio / Krista Short /
210.227.5500 x:12
Confidentiality agreements for board members and sponsors. / San Antonio / Krista Short /
210.227.5500 x:12
Have a 90 day trial for all new board members to ensure satisfaction / Tampa Bay / James Slusser /
727.865.7687
Strong board benefits package / Charleston Chicago
Houston / Lee Deas – Charleston George Couris – Chicago
Sherri Scott – Houston /
843.568-8953
847.963.0333 x34
713.297.2566
Job descriptions - Short, clear, goal-oriented / Columbus / Nick Iannitto /
614.827.5427
Templates and documents / Dallas-Ft. Worth
Houston / Paige Johnston - DFW
Sherri Scott - Houston /
972-308-9612
713.297.2566
Crisis plan for economic impact / Houston / Sherri Scott - Houston /
713.297.2566
Chapter Historian, history and interviews with past presidents / Charlotte / Spencer Williams /
704.891.8373
Well-written CEAs – 2008 and 2009 / Charleston / Lee Deas /
843.568.8953
Incentive to get attendance at board meetings – attend the meeting and go to the membership meeting for free. / Charleston / Lee Deas /
843.568.8953
‘Energizer of the Month’ (for Board member of the month, to tie with their yearly theme of energy) / Cincinnati / Hilarie Joseph /
513.367.3101
Vision to be ‘hottest chapter’ – carried through theme to recognize the ‘Hot’ board member of the month. / Las Vegas
Professional training through business school as a perk / Nashville / Mary Pollman /
615.400.9616
Pass the Torch party for outgoing/incoming board members. / NY Capital / Cynthia Nagle /
518-577-1864
Strategic partnership expansion with Rice University to do an all-day market research event. / Houston / Sherri Scott /
713.297.2566
Financial Management
Engaging Past Presidents to help raise money for the chapter. / Colorado / Jill Cruickshank /
720.333.0051
Sponsor Binder with list of prospects noted prioritized A, B, and C. / Willamette Valley / Janis Ross /
541.743.8753
Give members the opportunity to sponsor a college student at an event / Willamette Valley / Janis Ross /
541.743.8753
Adjusted financial management from historical (creating and abiding by a budget based on last year’s performance) to cash (closely tracking / project income and exp. to make “real time” decisions) / Lincoln / Meagan Liesveld /
402.437.8820
Strong sponsorships – (note: chapters in a market as small as Lincoln with 127 members can have 48 volunteers, drew $4,000 in cash sponsorships and host 52 events a year, every chapter can aspire to great performance.) / Chicago
Lincoln / George Couris – Chicago
Meagan Liesveld / 847.963.0333 x34
402.437.8820
Finance committee established – to set and oversee investment strategy / Oregon
Volunteer Engagement and Recognition
Young Professionals concept and linking that with the local Collegiate chapters. Bridge Event - great idea to pull graduating collegiate members directly into the chapter. / Cincinnati / Hilarie Joseph /
513.367.3101
Board members get spa retreat as incentive. / Austin / Jean Conover /
512.459.7000 x 207
Comp attendance for board members at luncheons IF they attend preceding board meeting and RSVP by the deadline / Charleston / Lee Deas /
843.568.8953
Training videos for volunteers to capture information about positions on a long-term basis; Charlotte has 17! / Charlotte / Spencer Williams /
704.891.8373
Engaged a large number of new volunteers in a short time frame that made a quick impact / Charlotte / Spencer Williams /
704.891.8373
Financial detail - how much chapter invests in each board member / Dallas-Ft. Worth / Paige Johnston /
972.308.9612
AMA Swag - exemplary boardmembershipdom / Chicago / George Couris / 847.963.0333 x34
Volunteer appreciation breakfast - leadership keynote from management training organization. Meaningful volunteer ROI. / Houston / Sherri Scott /
713.297.2566
Link incentives to future benefits with other events / Charleston / Lee Deas /
843.568.8953
Job bank with different access levels (member, board member, etc) / Charleston / Lee Deas /
843.568.8953
Volunteer of the Year award / Oklahoma City / Julie Boyd /
405.602.8029
Collegiate Relations
Overall strong collegiate relations resource / Austin
Charleston / Jean Conover - Austin
Lee Deas - Charleston /
512.459.7000 x 207
843.568.8953
Academic Angels – sponsor five student lunches through targeted academic schools / Nashville / Mary Pollman /
615.400.9616
Host Collegiate Tours – bus tour picking up college students to visit companies for a behind-the-scenes look at marketing in action. / Tampa Bay / James Slusser /
727.865.7687
“Learn what isn’t in text books yet” program. Google sponsored scholarship program / Kansas City / Kaila Schmidt /
913.315.3308
Take Juniors and Seniors on a bus tour of area businesses 2x /year / Tampa Bay / James Slusser /
727.865.7687
Deliver value to students as well as professionals (through facilitated access to interns and participation in the students’ speakers bureau). / Charleston / Lee Deas /
843.568.8953
Midyear retreat for collegiate chapters / Houston / Sherri Scott /
713.297.2566
Student Endowment Fund / Richmond / Amy Favreau /
804-780-2300
Community Outreach
Nonprofits including a special link for probono marketing help / Columbus / Nick Iannitto /
614.827.5427
AMA Houston Gives Back - with dues donation ($3/member) to fund / Houston / Sherri Scott /
713.297.2566
Held a holiday social; price of admission was donated to a local charity / Triangle / Mark Doggett /
919.866.1877
Ronald McDonald ongoing sponsorship program / Charlotte / Spencer Williams /
704.891.8373
Taproot Foundation involvement – pro bono marketing / Chicago / George Couris / 847.963.0333 x34
Communication Best Practices / Chapter / Chapter Contact(s) / Email / Phone
New Media/Multimedia Usage
Overall strong/active social media/multimedia platforms / Austin
Boston
Charleston
Charlotte
Houston
Rochester Triangle / Jean Conover – Austin
Spencer Williams - Charlotte
Lee Deas - Charleston
Mark Doggett – Triangle
Sherri Scott – Houston
Dawn McWilliams - Rochester /
512.459.7000 x 207
704.891.8373
843.568-8953
919.866.1877
713.297.2566
585.275.3735
Web blogs; Tip lists online/through blogs (i.e., ‘Your missed marketing opportunities’ topic and quick list of tips – quick and effective); Speaker podcasts / Austin / Jean Conover /
512.459.7000 x 207
AMA TV is very cool. Great way to showcase video content and much stronger than simple podcasting. / Tampa Bay / James Slusser /
727.865.7687
YouTube: testimonials of members and inkind and cash sponsors / Houston / Sherri Scott /
713.297.2566
Audio podcasts with speakers to promote events, extend their value after the fact / Charlotte / Spencer Williams /
704.891.8373
Texting to members/prospects / Charlotte / Spencer Williams /
704.891.8373
Linked in ‘approved subscriber’ method. Private social site. / Boston
Podcasts – 20-30 minutes to promote upcoming events / Charlotte / Spencer Williams /
704.891.8373
Social networking advisory council / Chicago / George Couris / 847.963.0333 x34
Meetup groups / Chicago / George Couris / 847.963.0333 x34
Twitter only mystery events / Chicago / George Couris / 847.963.0333 x34
Electronic billboard – sponsored / NY Capital / Cynthia Nagle /
518-577-1864
Positions and Perceptions newsletter / NY Capital / Cynthia Nagle /
518-577-1864
OKCTweetup / Oklahoma City / Julie Boyd /
405.602.8029
Communication Methods
SharePoint for document sharing / Tampa Bay / James Slusser /
727.865.7687
Banana with custom message used to promote an upcoming event / Kansas City / Kaila Schmidt /
913.315.3308
Viral marketing / Lincoln / Meagan Liesveld /
402.437.8820
Alexa to track web stats / Triangle / Mark Doggett /
919.866.1877
Testimonials in online newsletter – News You Can Use / Austin / Jean Conover /
512.459.7000 x 207
Basecamp for collaboration and doc sharing / Boston
Box.net for file sharing/document storage / San Antonio / Krista Short /
210.227.5500 x:12
Communications planner / San Antonio / Krista Short /
210.227.5500 x:12
Business press used to get message out. / Oklahoma City / Julie Boyd /
405.602.8029
Page 1