AMERICAN GREETINGS PROPERTIES LAUNCHES NEW STRAWBERRY SHORTCAKETM GLOBAL WEBSITES
New Games, Activities and Videos Added to Excite and Engage Fans
Los Angeles, CA (February 9, 2010) –American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM) along with CPLG, Cookie Jar Entertainment’s licensing arm and global licensing agent, announced today the launch of a new global network of official Strawberry Shortcake websites throughout the Americas and Europe. A total of 14 new websites will connect fans around the world to Strawberry Shortcake and her friends and their new home, Berry Bitty City, with an engaging web experience that mirrors the official US website
For nearly 30 years Strawberry Shortcake has been a favorite with little girls and moms alike, teaching wholesome values, going on fantasy adventures and proving that little girls can do big things. The new family of Strawberry Shortcake websites now offers these fans a wide variety of games, activities, downloads and videos. Girls can immerse themselves in the magical world of Strawberry Shortcake and her friends by visiting different locations in Berry Bitty City.
“This extraordinary global website initiative brings Strawberry Shortcake to life with vibrant designs and engaging interactive elements, and then directly into the homes of fans in 14 different countries,” said Lisa Wascovich, Director of Digital Media for AG Properties. “We are thrilled that our little girl with big possibilities will now be connected to even more of her fans around the world.”
Keeping with contemporary nutritional concerns, both Strawberry Shortcake and her magical home, Berry Bitty City, reflect a fruit-friendly atmosphere. Visitors to the website can visit Strawberry Shortcake’s Café for health-conscious recipes, Lemon Meringue’s Beauty Salon for tips on keeping the environment beautiful, Blueberry Muffin’s Bookstore for a special book club just for fans, Plum Pudding’s Dance Studio for sweet dance moves, Raspberry Torte’s Clothing Boutique for a dress-up activity, and Orange Blossom’s General Store for fun jigsaw puzzles.
“We’ve truly taken Strawberry Shortcake global in the digital space with this international network of new websites that will activate the Strawberry Shortcake brand and engage young girls in many markets around the world,” said Michael Berreth, Marketing Director, Cookie Jar Entertainment. “Given the media consumption habits of young kids today, these websites will be strategically very important to maintain Strawberry Shortcake’s brand relevance.”
Strawberry Shortcake websites:
U.S.:
France:
Spain:
U.K.:
Benelux:
Germany:
Brazil:
Mexico:
Argentina:
Chile:
Colombia:
Peru:
Central America (managed by Panama):
French-speaking Canada:
English-speaking Canadians
Created and owned by American Greetings, Strawberry Shortcake has generated more than $3 billion in worldwide retail sales since the brand’s re-launch in 2002, and it continues to be a favorite among young girls and parents.
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About American Greetings Properties
American Greetings Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers, Maryoku Yummy and TinPo. Children can experience AGP online at For more information on AGP, visit
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit
About Cookie Jar Group of Companies:
The Cookie Jar Group of Companies is one of the world’s leading independent entertainment, consumer products and educational publishing companies with 16 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world’s most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children’s television channel KidsCo. Cookie Jar Entertainment’s Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children’s TV series and movies online. Copyright Promotions Licensing Group (CPLG), Cookie Jar’s full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre AAA and Skelanimals. Carson-Dellosa Publishing is one of North America’s largest providers of supplemental education materials and reaches nearly 2,000 teachers across the United States. For more information, please visit .
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