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Allegro Tours a familiar name in the travel and tourism sector of Bangladesh is engaged in the healthy growth of travel trade in the country. It is run by a team of young and energetic professionals fully conversant with modern day's travel trade and its practices, which have background with various reputed Airlines and travel Agencies. Allegro Tours an IATA accredited Travel Agency in Bangladesh. The office of Allegro Tours is centrally located in the Uttara. The office is well appointed with the internal and external communications, being effectively maintained by telephone, fax, internet, computer networking and computer reservation systems (CRS) to meet up the demand of our Clientele. The company, one of the units in a group is based on a solid foundation with multi-discipline business experience, such as travel and tourism, hotel reservation, campaign organizer etc. Allegro Tours started its journey on 2005, with fifteen energetic people. First they do their business on event management and tour operator. But after some years they concentrate on travel related services. But with the grace of time it has become one of the most promising travel related company. The company does not have a specific Human Resource Department. However, the managing directors and mangers are responsible for hiring people. In recruitment and selection they follow some steps as per their company rules and regulation. Basically Allegro Tours very much concern about their promotional activities as it is a travel agency and tour organizer. They are very much concern about to catch up the national and international organization they take ALLEGRO TOURS(pineapple) as their company brand name to focus on standard of excellence and fulfill their valuable customers need.
1.2Objective of the study
· To identify the prospective spots that can attract the tourist of home and abroad.
· To identify the facilities of tourism sector like accommodation, transportation, restaurant, recreation etc.
· To analyze the present position as well as performance of tourism industry of Bangladesh in general;
· To analyze the potentiality of various types of tourism in comparisons to country like Bangladesh;
· To identify various constraints and challenges of tourism in Bangladesh.
· To recommend some solutions to the problems of tourism industry in Bangladesh.
1.3 Methodology
The study was conducted using the participatory method as I was working as an intern in this company. To know the in-depth information, the topic was discussed with the expert professionals related to the company for several times and other related secondary information.
1.4 Data Collection method
Data have been collected from two sources. These are as under:
v Primary source
v Secondary source
The primary source of data includes the following:
v Face to face conversation with the project manager of Allegro Tours and director of Allegro Tours.
v Working and handle some selection procedure.
The secondary sources of data include as under:
The sources of secondary information were various tourist magazines, Publication of Bangladesh Parjatan Corporation and internet.
1.4 Limitations
The major limitation of this report is that there is no record on local guests’ data both in private and govt. sector. As Bangladesh perspective local tourists are the major part of our tourism industry. There is no data bank on this sector even in the Bangladesh Bureau of Statistics. Due to time constraint I have collected data only through Bangladesh’s Porjatan Corporation’s publications and relative online data sources. In this way I try to present actual condition of our tourism industry. The study is heavily relied on assumption particularly for local tourists, which has its own disadvantages, and not a very effective method.
CHAPTER 02
THE ORGANISATION
2.1 About Allegro Tours
Allegro Tours is a familiar name in the travel and tourism sector of Bangladesh is engaged in the healthy growth of travel trade in the country. It is run by a team of young and energetic professionals fully conversant with modern day's travel trade and its practices, which have background with various reputed Airlines and travel Agencies. Allegro Tours an IATA accredited Travel Agency in Bangladesh. The office of Allegro Tours Ltd. is centrally located in the hub of Uttara, within close proximity of major Airline offices in Dhaka. The office is well appointed with the internal and external communications, being effectively maintained by telephone, fax, internet, computer networking and computer reservation systems (CRS) to meet up the demand of our Clientele. The company, one of the units in a group is based on a solid foundation with multi-discipline business experience, such as travel and tourism, IT sector, software developing, hotel reservation campaign organizers etc.
2.2 History
Allegro Tours adopted as the companies brand name that reflect the symbol of commitment and standard of excellence in travel area in Bangladesh. Allegro Tours started their journey on 1st January, 2005, with fifteen energetic people. First they do their business on event management and Package Tours. But after some years they concentrate on travel related management services.
2.3 Vision
To be the market leader in terms of international standard service Air Ticket and recreation sector and ensure maximization of the potential customers to increase the sales volume.
2.4 Mission
To focus on the customers’ demand and ensuring quality through Good Servicing Practice (GSP) and by using extensive promotional activities to achieve the goal of monopolistic market leader in travel and tourism sector and recreation sector.
2.5 Goals
v Incorporating latest technology and quality service to improve quality at all times.
v Give adequate emphasis on public relation to build image.
v .
v To add at least one additional service in each year.
2.6 Objective
v To diversify market portfolio across the country according to the market demand and situation.
v To increase market awareness as well as sales by persuasive promotion based strategies.
v Maintain a constant growth rate.
v To market the famous tourist destinations.
v Maintaining the quality of the market through continuing monitoring and sound management
2.7 Product and services offering
Package Tour: All kind of packages in all over the Bangladesh,
Featuring
01. Around the Capital
02. Hill Tracks and Beach
03. North Bengal,
04. Tea Valley Sylhet
05. Sundarban
06. Revering Bangladesh.
Specially covering the entire region of South-East Asia
01. India,
02. Nepal
03. Bhutan
04. Thailand
05. Malaysia
06.Singapore
Tailor Made Tour: Comprehensive packages of group tours in all over Bangladesh and incentive to destinations around the world.
Special Interest Tour: Adventure Tour, Moon Festival, World Heritage Site, Rajpunnah, River Cruise, Family Holidays, Honeymoon Tour, Study Tour etc.
Hotel reservation
Being a unique travel house in Bangladesh, Allegro Tours boasts a wide variety and an abundance of accommodations both locally and internationally. Not only it can find over 4000 Hotels in over 100 cities around the world but also the pleasure of most competitive rates that are quite modest when compared with hotels of the same standards.
Air Ticket
A rendezvous of professionals with decade of airline background Allegro Tours boast in its ability to provide best possible travel consultancy what is ‐ until recently was unknown to the trade.
Visa Assistances
Allegro Tours provide a professional consultancy to ease visa application. Putting priority to provide accurate and necessary information for a successful visa application Allegro Tours success rate has been over 95%.
Car Rental Allegro Tours for the first time have come forward with a distinct facility to make the ground transportation in Bangladesh. Working with the best Bangladesh car rental suppliers with the guaranteed services in Dhaka, Sylhet, and Chittagong that we believe to be unparallel and represents the international standard
Meeting Incentives Conference & Exhibition (M.I.C.E.) Management
Successful Meeting, Incentives, Conference and Exhibition. All the relevant logistics are arranged by Allegro Tours, a unique travel house in Bangladesh. From this they also give consultancy services.
Other related services are:
• Airport Transfer
• Excursion
• Rail, bus ticket
• Meet and assist service
• Aircraft charter
2.8 Operational network
Allegro is headed by the Chairman of the Group. Chief Executive Officer in ALLEGRO TOURS and boards of directors are also in active position for ALLEGRO TOURS management, which refer as the top management of the organization. The top management sets major policies and strategies with participation by concerned General Manager. Concerned General Manager sets departmental strategies consulting with the Managers and Assistant Managers of the company. Duties and responsibilities of every individual are well defined and they are responsible and accountable to their superiors.
Managerial level
2.9 Promotional strategy of Allegro Tours:
The promotional strategies of allegro Tours are reviewed each year in consultation with their advertising agents and media buyers. On their recommendations a themed campaign is devised and appropriate media selected. There is a limited budget available for such campaigns, and since television advertising is not usually possible within their budget, in past years the choice has been to use the following media:
o Poster advertising
o Press advertisements
o Smaller posters for distribution
o Their own web site.
Below-the-line
Secondary promotional activity is administered by their own marketing people and website. This involves:
v Distributing printed leaflets and posters to tourist offices, libraries, language schools, hotels, coach operators, museums and galleries in different areas in Dhaka.
v A selection of NMM leaflets, 1998-2000 Direct mail used extensively to encourage group visits to the travel trade bookings
v Discount vouchers for joint promotion with other tourist attractions, tour companies, hotel groups and on consumer on-pack and magazine promotions
v Paid advertising in trade journals and some local papers announcing special deals and featured events
v Exhibition stands at trade shows for group organizers and travel operators
Press
Basically Allegro Tours give advertisement about their service through newspaper which also covers these areas:
v Keeps national and international media informed of all developments at the Museum sites
v Responds to media requests
v Develops new media contacts by special invitation, press launches and hospitality. They also work in association with the press departments of Bangladesh Parjatan Corporation (BPC) and the national and regional tourist boards to host incoming foreigners as well.
2.10 SWOT Analysis
1. Strengths:
v Group image: It can easily attract the job market.
v Skilled manpower: Skilled manpower creates the job environment professional that leads a systemic and efficient organizational structure .
v Latest technology: Latest technology makes organization more effective and systematic .So every task can be managed so smoothly.
v Wider distribution network: Wider distribution network gives the employee better opportunity to explore their quality and knowledge and open the door to be more professional in the business community.
v Foreign consultants: Foreign consultant solve of the problem of lack of expertise in different sector, which gives the organization a proper professional image.
2. Weaknesses
v They have only two department financial department and marketing department.
v They have lots of clients but some managerial problem they have the tendency to lose them
v No employee training and development centre
v Comparatively low investment in increasing different operations.
3. Opportunities
v Allegro Tours has a scope of expansion their business in Chittagong and Cox’s Bazar, as it has become the tourist hub in Bangladesh
v As this company is very much successful in tours and travels, it can easily joint venture with other local or international travel company to give better services.
v The government of Bangladesh is giving immense support on developing tourism sector and offers various packages, loans, investment on this sector. So Allegro Tours has an opportunity to grab it.
4. Threats
v The unstable situation of Bangladesh that greatly harm the tourism sector.
v Sometimes less interest of foreigner to come in Bangladesh
v Now-a-days many companies are doing good business in tourism sectors in Bangladesh.
Chapter 03
Overview of Bangladesh Tourism Industry
3.1 Preface
Bangladesh is located conveniently on east-west air-corridor making it a gateway to the Far East .It is endowed with resources and the potential for a tourism industry. In the South-East the country has a 120km long beach of soft silvery sand ,perhaps the world’s longest, in a Riviera-like setting with crescent-shaped low hills overlooking the Bay of Bengal. The range of the hills clad in lush green thickets are treasured locations for eco-tourism and wildlife watchers. At the head of the terrain is Cox’s Bazar nestle the Kaptai and Rangmati lakes, a 840sq.km body of crystal clear water lying in sylvan shadows not far from where a dozen hill tribes follow their traditional life styles. The tea District of Sylhet in the far north-east of the country has prospects of tourism, as does the Sundarbans, a large mangrove forest in the South which is home of the Royal Bengal Tiger , remain of places of old principalities and archaeological sites of Buddhist monasteries, Shrines and Holy places,Mosques and temples, particularlyin the northern part of the country, are among the tourist treasures of Bangladesh. In Bangladesh there are quite a few World Heritage sites and they remain especially vulnerable but with proper management of the places the threat can easily be averted. As for culture, vulnerability of Bangladesh is out of the question given the enormous strength of the nation’s cultural identity built over the course of hundreds of years. In fact, the benefits outweigh by a huge margin whatever curse there is of tourism, as far as Bangladesh is concerned. The country earned about $95 million in foreign exchange from travel & tourism in 2009 and with vigorous promotional activities it can hope to increase substantially its share of the multi-billion dollar international tourist receipts. Moreover, more tourists and travelers would most likely mean more trade and investment and therefore more growth of the economy.
3.2 Major Tourists Spots in Bangladesh:
We may consider the tourism prospects of Bangladesh from aspects
v Beach tourism
v Eco-tourism
v Cultural tourism
v Religious tourism
· Prospects of Beach tourism
Bangladesh is the blessing of Bay-of-Bangle. The southern side of the country is fully surrounded by the blue sea beach. Bangladesh is situated on the lap of Bay-of-Bangle with 712km costal line. Along its 712km of coastline, Banglasesh boasts of a number of beautiful beaches. The tranquil environment with abundant greenery around is just perfect to relax and refresh the drained mind and body. Lie on the smooth sandy beaches and soak the warmth of the sun or simply take a quiet walk barefooted on those beaches. The calming effect will easily penetrate deep into your body. The vast stretches of sea water have unique ability to carry away all our worries and heartaches along with its waves. We can also watch the sun rise and set far in the horizon and appreciate the beauty that is reflected as a reflection in the water.