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AJC LEADS YAHOO! NEWSPAPER CONSORTIUM MEMBERS
IN AUDIENCE AND ADVERTISING OPPORTUNITIES
Partnership with Yahoo! allows the AJC to provide advertising opportunities that generate results
ATLANTA (June 18, 2009) –The Atlanta Journal-Constitution (AJC), Atlanta’s premier provider of digital, print and direct marketing solutions, today disclosed it is one of the most successful partners in the Yahoo! Newspaper Consortium.
With a dynamic portfolio of products, the AJC is Atlanta’s most trusted source for comprehensive coverage of local news, information and advertising. The AJCthrough AJC Media Solutions, offers advertising solutions and consultative services to businesses to help them reach, target and optimize their advertising plan in a cost-effective manner.
Partnering with Yahoo! allows ajc.com to target nearly 70 percent of the online audience in the 54-county Atlanta Designated Market Area (DMA). Advertisers can select from thousands of geographic, demographic and behavioral targeting combinations to reach their desired audience. Yahoo! and ajc.com together reaches 3.2 million local users every month, with more than 1.2 billion total page views monthly, according to Nielsen research data.
This tremendous reach and new targeting capabilities, along with tools such as Search Engine Marketing and mobile advertising, positions ajc.com as the only resource in Atlanta for advertisers to have all their online needs met.
“Through ajc.com’s partnership with Yahoo!, we have the product breadth and depth in our advertising portfolio that no one else in Atlanta can offer,” said Charlie Chance, AJC director of digital and recruitment platforms. “Using the Yahoo! technology combined with the strength and knowledge of our own marketplacedelivers big benefits for advertisers.”
In October 2007 the AJCjoinedthe Yahoo!Newspaper Consortium, which was established to create a comprehensive digital advertising network. Yahoo!’s partners include 43 media companies, and more than 814 newspapers, including the San Francisco Chronicle, The Dallas Morning News, Houston Chronicle andSt. Louis Post-Dispatch.For more information about the AJC/Yahoo! partnership, visit
“The Atlanta Journal-Constitution is one of the Newspaper Consortium’s top sales performers and role models,” said John Hilton, senior director for the Newspaper Consortium at Yahoo!.“They have built strong momentum in selling Yahoo! targeted ads and, more important, they deliver impressive results to their clients.”
AJC Media Solutions brings together Atlanta’s leading digital, print and direct mail advertising vehicles into one effective and cost-efficient solution. Earlier this year, the AJC unveiled a Web site – – that links advertisers with the information and expertise needed to create custom-targeted, cross-channel advertising campaigns.
About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source — both in print and online — of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of nearly 2.2 million people each week. Every month, more than 2.2 million unique visitors access the newspaper's Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is owned by Cox Enterprises, Inc., one of the nation's leading media companies and providers of automotive services.
About AJC Media Solutions
An extension of the AJC, AJC Media Solutionsis Atlanta’s most complete regional resource for advertising success, with digital, print and direct marketing resources. In addition, AJC Media Solutions offers consultative insights to help advertisers find the right combination of reach, frequency and cost-effectiveness, optimizing media buying and advertising strategy for greater results.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif.
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