AIRO INTERNATIONAL JOURNAL VOLUME 5 ISSN 23213914
Role of Internship Training to developQuality Human Resource
Submitted by: Raghvendra Katti Research Scholar Management
Abstract
Human resource is directly attached with the term training where the resources are fetched through one of the common factor of all and that is Internship. It is not a revolutionary shift, it is an evolutionary process. While the following does not apply to all companies, it does apply to most companies that begin as domestic-only companies.
The biggest obstacle these marketers face is being blindsided by emerging global marketers. Because domestic marketers do not generally focus on the changes in the global marketplace, they may not be aware of a potential competitor who is a market leader on three continents until they simultaneously open 20 stores in the Northeastern U.S. These marketers can be considered ethnocentric as they are most concerned with how they are perceived in their home country.
Current Aspects
After product research, development and creation, promotion (specifically advertising) is generally the largest line item in a global company’s marketing budget. At this stage of a company’s development, integrated marketing is the goal. The global corporation seeks to reduce costs, minimize redundancies in personnel and work, maximize speed of implementation, and to speak with one voice. If the goal of a global company is to send the same message worldwide, then delivering that message in a relevant, engaging, and cost-effective way is the challenge.
Objective
(1) Identify the skills needed to be effective in international marketing.
(2) identify the level of importance of each of these skills
(3) identify the degree to which these skills are present in employees of exporting companies
(4) describe the gap between the skills these employees have and the skills they need.
CONTRIBUTION OF RESEARCH IN FUTURE ASPECTS :
The results of this study provided a foundation that could be used to initiate several additional studies:
(a) using the skills identified for effective international marketing as the foundation for designing skill standards for effective international marketing practice
(b) using the general international marketing training priorities to establish industry-specific international marketing training modules
(c) validate the international marketing skill assessment instrument and develop additional international marketing audit tools, methods and instruments
(d) using the skills identified for effective international marketing as the foundation for addressing the merits of outsourcing options.
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