AIKON Project
ProjectMember
DirectorLuZhaoYu
Product ManagerZhangKai
Hardware EngineerSuHan
Software EngineerXuYuChao
Sales ManagerShuaiFan
Financial report
Specs
Operating systemSymbian
CPUQualcomm APQ8064 SnapdragonS4 Quad Core Krait @ 1.50GHz
GPU Imagination Technologies PowerVR SGX543 graphics processing unit
M7 motion coprocessor
2GB RAM Random Access Memory
32GB of internal storage
Weight of 127g (grams)
Display 5.0 inches Resistive touchscreen 1920-by-1080-pixel resolution at 440ppi（pixels per inch）
Connectivity 4G（LTE）802.11a/b/g/n/ac Wi-Fi Bluetooth 4.0NFC
Battery 1810mAh Talk time: Up to 14 hours on 4G
Project script
Product Manager：okay everyone，meeting begin. Today, we hold the meeting to discuss the present situation of our company and plan to develop a new product. Here is some files(send to everyone),read it(15s).Well，director will say something about our project.
Director: first of all，I must restate our company financial condition of the previous fiscal year，it is so pity that Our company's market share decreased year over year, Consecutive losses in three quarters. look at the report（Point the ppt），In the first three quarters, the totalloss was about 4 billion.
Others: What a pity/awful/terrible….
Director: In order to solve this situation, weplan to produce a novel mobile phone into market. According to survey，the impression ofourcellphone is pretty gooddue to the accumulation and brand over years. So we believe that an ’innovative cellphone will gain a larger share of the market.
Product Manager：Any requirements？about cost、budget、Commissioning date？
Director: well，first we should talk about themarket positioning of our products，You guysprefer the high-end market or low-end market？
Software engineer：I think we should launch a high-end product. I have two main points to say. For one thing, high end products stand for good quality, better after-sale service,and longer lifespan compared with low-end products. For another, the living standard of the citizens have been improving inthe last decade, more and more people can afford a high-end product and they prefer a better goods though it cost more than they would spend on a low-end product.
Sales Manager:I can’t agree more，In my opinion, high-end mobile phones can give us more benefits. Nowadays, citizens are getting rich. In old days they may not willing to buy a mobile phone with high price, but this situation has completely reversed right now. I believe customers would much prefer to buy high-end cellphones which will makes them feeling,uh...like noble.
Hardware Engineer:No，I do not agree. Now the renewal speed of mobile phone is faster and faster. People usethe mobile phone in less than 2 years,then will buy a new one.Most people think of buying high-end phoneisn't a good idea.Compared to the high-end phone, now the low-end phoneis more welcome by people, not only the price of the low-end accepted by the public, but also the performance can meet the needs of people.In the terms of company, after the profit is low,the low-end phone is benefit to enter and occupy the market as soon as possible, so we can start from low-end phone, then set foot in the high-end phone field again.
Director: Let me see…justfocus on low–end market，Small profits and quick returns，sowe have to control the price no more than 200 dollars，and more important，we must be completed within six months.
Product Manager: well, I have gotten a new design of our next generation product. Just like this.
Product Manager:According to the requirements and the basis of the previous generation of products, I conceive some details about the new cellphone. The new cellphone will be comprehensive upgraded, such as
Operating systemSymbian
CPUQualcomm APQ8064 SnapdragonS4 Quad Core Krait @ 1.50GHz
GPU Imagination Technologies PowerVR SGX543 graphics processing unit
M7 motion coprocessor
2GB RAM Random Access Memory
32GB of internal storage
Weight of 127g (grams)
Display 5.0 inches Resistive touchscreen 1920-by-1080-pixel resolution at 440ppi（pixels per inch）
Connectivity 4G（LTE）802.11a/b/g/n/ac Wi-Fi Bluetooth 4.0NFC
Battery 1810mAh Talk time: Up to 14 hours on 4G
Okay, Any suggestions？(Look at software engineer)
Software Engineer: I think the details that product manager figured out is basically acceptable. It’s a big change for the new product, andas the heart of digital equipment,the software section also need a breakthrough.
Product Manager：That’s right, no change no survive. (Fingerpoint to SF)
Software Engineer: So, in order to make the new productbemore competitive in the cellphone market I suggest that we should use theAndroid operating system instead of the Symbian system. Symbian is out of date compared with the Android which is more smoothly in operation, developed,stable, open source, good compatibility.
Sales Manager: yeah, I must say amounts of clients complained that our current system, Symbian, doesn't have a good-looking user interface. In the latest clients’ survey, 87% informants unsatisfied with our system, and more than half of them suggested that we should throw awaySymbian. As Xu mentioned androidwhich obviously has a better user interface is more acceptable by customer. According to the information earned from sales market, I believe android system will raise our sales and pull us out of this predicament.
Software Engineer: Lessons learned from the past can guide one in the future, it is because of the Symbian operating system that Nokia lost its market to final bankrupt.
Director: Not bad and using the Android system will not increase our costs.
Product Manager：Indeed，Android system wouldbe more appropriate. And what’s your idea? (to hardware engineer)
Hardware Engineer: About the display，I think the capacitive touchscreen would be better. Instead of the resistive touchscreen，the new technology can provides the same or even better technical data.Ingeneral, the capacitive touchscreen could provide high accuracy and high Touch sensitivity. With innovations that deliver higher contrast, more accurate color at wider viewing angles, full sRGB colorstandard, incredible brightness and white balance.
Software Engineer: What’s more, I think using capacitive touchscreen will be a good choice，Based on the Android system, capacitive screen can support multi touch gesture that familiar to using, would bring a better user experience.
Director：That sounds nice, and how much per piece of the capacitive touchscreen is?
Hardware Engineer: About 75 dollars per piece, 50%more than the resistive screen.
Director：What? The total cost will increase by 15 percent. No, it’s too expensive to adopt it.
Product Manager: Sorry sir. ButI think now we should pay more attention to performance, rather than cost. We need to improve our mobile phone’s performance to occupy the market, and then slowly to consider about cutting cost.
Sales Manager：Yes, there is another defect reflected by customers is regarding to the terribleoperability of the resistive touchscreen. In addition, our primary opponents have already abandoned resistive touchscreen and used capacitive touchscreen instead, and that is a serious reason we fell behind other companies. I think it is high-time for us to step forward in spite of the cost, or we will be sifted out by the market.
Director：Well，Icompromise. Maybe you guys are right.
Product Manager: Deal. Anything more? (look at sale manager)
Sales Manager：Being the sales manager for the past decade, I think there are some virtues we should keep up. For instance, it is generally accepted that our productions are the stoutest ones in the market. I have met a customer who said his cellphone fell off the floor and fissured the tile. However, there are issues to be solved. Many customers suggested us to enhance our signal strength, they said our signal is not stable enough. What is more, I have heard a lot complaints concerning our production's stand-by time, I think we should do something to improve this situation.
Software Engineer: Maybe we can also design some software to improve the signal.
Hardware Engineer: OH, that’s what I will say, the new product will adopt the distributed antenna to improve the signal to noise ratio. And, we will use the new technology based on siliconto increase the battery capacity, the battery capacity will be doubled. Since this technology is matured, so itwill increase the cost of 2 dollars.
Director：It’s no problem.Just do it，remember，We were one of the best cellphone companies in the world, and we once had the most popular production as well. Surely we are facing an acid test right now, but underourefforts we will beat it.
Product Manager：That’s all, Thanksfor yourcontributions.Wecanfinish here.