Advanced Composition Ethos, Pathos, Logos

Multi-Media Presentations

Imagine that each of your classmates is an investor and philanthropist. Each person has $1,000 to donate to your charity or cause. Your group will attempt to persuade the group of “philanthropists” to select your cause. Your cause must be real and something in which you have an interest. For example, it could be a booster club for the girls’ soccer team or an organization that helps schools provide healthier meals. Your presentation will have FOUR components to it:

  • Component #1 – Video Presentation (Commercial)
  • Must contain all three appeals – ethos, pathos, logos
  • Must be a minimum of 1 minute long
  • You can use Windows Movie Maker, iMovie, Photostory, etc. to make your video
  • Each person in the group must have a speaking part in the video
  • Component #2 – Mailing (Donation Letter)
  • Must contain all three appeals – ethos, pathos, logos
  • Must be in a business letter format (1 page typed, single spaced, free of grammatical errors)
  • Letter must introduce your organization, explain your cause, and explain how the donations will be used toward your cause
  • Component #3 – Print Ad (Magazine Advertisement)
  • Must contain all three appeals – ethos, pathos, logos
  • Must be in color, neat, visually appealing, and free of grammatical errors
  • Microsoft Publisher is a great tool for this, but feel free to use any application
  • Component #4 – Rationale
  • One page typed in MLA format
  • Introduce the vision of the organization
  • Discuss the importance of the cause
  • Explain what you will do with the money donated to your organization

*Each group must select a Project Manager who is in charge of keeping everyone on task, collecting materials, and ultimately turning in all components of the project. I will meet with each Project Manager each class period to assess the work of the groups.

Date of Group Presentations:White Day: Tuesday, January 31stBlue Day: Wednesday, February 1st

Multi-Media PresentationGroup Task Sheet

Students in Group:

Name / Email Address / Phone Number
1.
2.
3.
4.
5.

Name of Organization:______

Purpose of Organization:______

______

Allocation of Money:______

______

Tasks to Complete:

Task #1:______Person Responsible for Task:______

Task #2:______Person Responsible for Task:______

Task #3:______Person Responsible for Task:______

Task #4:______Person Responsible for Task:______

Task #5:______Person Responsible for Task:______

Task #6:______Person Responsible for Task:______

Task #7:______Person Responsible for Task:______

Task #8:______Person Responsible for Task:______

Task #9:______Person Responsible for Task:______

Task #10:______Person Responsible for Task:______

Donation Letter Example

1. Return Address: Type your name, address and optionally, phone number. These days, it's common to also include an email address.

2. Date: Type the date of your letter two to six lines below the letterhead. Three are standard.

3. Inside Address: Type the name and address of the person and/or company to whom you're sending the letter, three to eight lines below the last component you typed. Four lines are standard.

4. Salutation: Type the recipient's name here. Type Mr. or Ms. [Last Name] to show respect, but don't guess spelling or gender. Some common salutations are

  • Ladies:
  • Gentlemen:
  • Dear Sir:
  • Dear Sir or Madam:
  • Dear [Full Name]:
  • To Whom it May Concern:

5. Body: Type two spaces between sentences. Keep it brief and to the point.

6. Complimentary Close: What you type here depends on the tone and degree of formality. For example,

  • Respectfully yours (very formal)
  • Sincerely (typical, less formal)
  • Very truly yours (polite, neutral)
  • Cordially yours (friendly, informal)

7. Signature Block: Leave four blank lines after the Complimentary Close (11) to sign your name. Sign your name exactly as you type it below your signature. Title is optional depending on relevancy and degree of formality. Examples are

  • Jessica Smith, Head Girls Soccer Coach
    Director, Technical Support
  • R. T. Jones - Sr. Field Engineer

Tips:

Try to keep your letters to one page, if your letter requires more that one page all of the salutation and signature items would go on the second page at the end of the letter.

How many blank lines you add between lines that require more than one, depends on how much space is available on the page.

The same goes for margins. One and one-half inch (108 points) for short letters and one inch (72 points) for longer letters are standard.

Donation Letter Outline

Outline the points you will make in your formal donation request letter. You should use EPL; the diction and layout of the letter should help you convey your ideas.

______

Video Commercial

Describe in detail how you will convey your purpose in the commercial. What is the concept of your commercial? How will you use ethos, pathos, and logos in the commercial? Which group member will be responsible for which task (example: script writer, director, editing, actors, etc.)? What technology will you use? How will you record your commercial? Will time be spent out of class working on the commercial?

______

Magazine Advertisement

For this piece, I would strongly advise using Microsoft Publisher or a similar application. Your images and word choice should convey your message. Keep in mind the tone of your advertisement. For example, you would not want a humorous tone for an ad supporting abused and neglected children. Below is a sample advertisement from a Microsoft Publisher template. Feel free to use any design program available to you.

Magazine Advertisement Mock-Up

Sketch Your Magazine Advertisement Here