Acumen Strategic Consulting, Inc. is made up of a group of senior Marketing, Finance, Planning & Sales practitioners who have joined together to provide and share our skills through training and consultancy.
Together we bring in rich marketing, brand management, advertising development, media planning, sales management and customer business development experience for you to tap on and strengthen your business and team.
Independently, each member has broadened and developed their key areas of expertise, allowing the firm to effectively provide marketing, sales and business management analyses, strategies, and plans, not limited to the following areas: food and beverage products, entertainment, telecommunications, real estate, fashion retail, fast food and restaurants, information technologies, advertising and media, industrial/institutional and consumer goods packaging, and the financial and banking industry.
Our training programs are customized for each client based on specific training objectives and business scenario where we incorporate real, live on-the-job examples and cases to increase appreciation of concepts.
OUR PRODUCTS
We are a Marketing & Sales consulting firm, specializing in the following areas:
Marketing and Business Plan Development
Strategic Planning
Portfolio Analysis and Strategy development
Brand Equity Design and Advertising Development
Market / Industry Research and Analysis
Consumer Understanding
Multi-media Advertising Planning and Development
Marketing & Sales Organizational Design
Marketing & Sales Project Management & Execution
Marketing & Sales Training
Retail & Distribution Management
Financial Forecasting and Trend Analysis
Financial and Budget Analysis
We also provide training which we customize for each client based on specific training objectives and business scenario. Our design principles include:
Balance between lecture and interactive workshops (case studies, clinics, etc)
Incorporation of real, live on-the-job examples and cases to increase appreciation of concepts
Inclusion of the participant’s business issues/on the spot or on-going consulting
Pre-work and assignments given to participants, when appropriate
Incorporation of resource speakers who can provide additional expertise on specific topics
Participant evaluation (pre- / post- tests) can also be incorporated to assess current level of skills, and proper assimilation of the concepts
Included in our offering is the Acumen Marketing College (AMC), a comprehensive and holistic curriculum designed to hone the marketing functional competencies. The College is structured in 3 progressive levels: Basic or in-market execution for entry level marketers, Advanced, which stresses on Brand Ownership for Brand Managers and Mastery, focus on overall General Management as well as multi-brand management for Category Managers and up.
YOUR PANEL OF CONSULTANTS AND FACULTY
Pauline Gatera-Fermin
Senior Strategy and Marketing Executive with 22 years experience in Brand Management, Marketing Strategy and Research, Strategic Planning, Business Development and Consultancy for blue-chip companies in the Philippines and in Asia. Companies worked for include Procter & Gamble Philippines, Coca-Cola Philippines and Beverage Partners Worldwide Asia
President, Acumen Strategic Consulting, Inc.
Nadine S. Cariño
Senior Marketing Executive with 19 years experience in Brand & Advertising management of fast moving consumer goods for US/Global and local brands including Mead Johnson Nutritionals, Coca-Cola, Unilever, Avon Products, Security Bank and Saatchi & Saatchi. Proven skills in building brand equity, new product launch, product re-launch and brand re-positioning.
Chief Commercial Officer, Acumen Strategic Consulting, Inc.
Albert C. Cuadrante
Vice President for Marketing, Jollibee Foods Corporation
Marketing & Advertising Management Faculty, Ateneo School of Management
Alden M. Castañeda
Head, Corporate Innovations Group, San Miguel Purefoods Corporation
JV T. Colayco
Managing Director, Digital Storm, Inc.
We have overseas offices and affiliates in Singapore and Boston that provide international perspective to the firm’s output, and provide resources to keep the firm updated on global marketing and business trends by continuous research, information and data sharing.
Canback Dangel, a Boston based consulting firm on predictive analytics that operate on a global scale to assess market opportunities for Fortune 500 clients in 33 countries. Predictive analytics help companies draw reliable, fact-based conclusions about present future opportunities based on sophisticated analyses of market, consumer and client data.
Inspira Research, a market research consultancy firm with over 10 years experience working in both client and supplier side. Their research team was trained and worked as senior research managers at Procter & Gamble for many years.
DenstuINDIO, provides the whole gamut of marketing and communications services, creating brand campaigns and CRM programs that cut across different media as well as services such as database management even events management.
YOUR CONTACTS
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Pauline Gatera-Fermin
President
Mobile: (+63.917) 823.0022
Landline (duo): (+63.2) 216.3305
E-mail:
Alt. E-mail:
Nadine S. Carino
Chief Commercial Officer
Mobile: (+63.917) 531.4276
Landline (duo): (+63.2) 215.5842
E-mail:
Alt. E-mail:
Website:
321 Mile Long Building
Amorsolo Street corner Javier Street
Makati City, 1230
Philippines
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OUR EXPERIENCE
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ABS-CBN Network
Aetna Life & Health Insurance
Avida Land Community Innovations
Ayala Land, Inc.
CentroVille Incorporated
Del Monte Philippines, Inc.
Dream Broadcasting System
ExxonMobil Chemical Films Asia Pacific
Federal Land Inc.
Globe Telecom
GMA Channel 7 Network
Green Cross, Inc.
iL Ponticello Restaurant
Informatics Int’l College
Innove Communications
Kraft Philippines, Inc.
Manila North Tollways Corporation
Mead Johnson
Merck, Inc. Philippines
Nutri-licious Food Corp.
Philips Electronics & Lighting
Scholle Industries Pte. Ltd.
Southeast Asia Food, Inc.
United Laboratories, Inc.
UFC Heinz Philippines, Inc.
Virgin-EMI Music, Inc.
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SOME OF OUR WORK
/ Marketing Organization Design & Recruitment Program DevelopmentBrand Management Training Design & Training
Sales Organization Training & Design
B2B Marketing & Strategic Planning Training
Marketing Leadership Academy
Retained Marketing Planning Consultants
/ Equity Development Training
Advertising Development & Evaluation
Business Review, Marketing Planning and Portfolio Analysis Training
Retained Marketing Consultants
/ Research / Ratings Analysis
Corporate Financial Audit
Marketing Plan Development for New Programs
Development of Marketing Systems
New Program Development and Analysis
/ Advertising Development Training
Marketing Planning Process System Design
Consumer Understanding Training
Continuing Marketing Training / Consulting
Introduction To Brand Management Training
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