A COMPLIMENTARY MEMBERSHIP SERVICE FROM EuroCHRIE
CAREER ACADAMY – DUBAI 2014
This certificate course is for designed for hospitality academic instructors who wish to incorporate more real-to-life experience into their courses to ensure a sound balance between theory and practice. Often instructors don’t have time to gain industry experience due to their teaching and research responsibilities. This course is an efficient way to bring “real-world” experience to them so, in turn,they can use this experience to strengthen their courses for their students. It is an exceptionally efficient, cost effective and enjoyable way to learn the business of the business.
The course content is the same as the professional course, “Certified in Hotel Business Acumen” delivered world-wideto hotel practitioners but with the additionof techniques for bringing the course learning back to the classroom. Instructors who take this course gain the confidence that they are not only current with the business indexes andmetrics of today’s dynamic markets but they know how to incorporate them into theircourses.
Fees -This certification is offered free of charge to qualified instructors as a Member Benefit from EuroCHRIE.(In industry, professionals around the globe pay approximately $700 for this course.}
Delegate Profile - The certification is appropriate for hospitality and tourism instructors who lead courses in Strategy, Capstone, Hotel Operations, Operational Finance and Accounting, Marketing and Sales, Tourism Management, Human Resources, Service Science, Leadership, Asset Management, Revenue Management, and Quality Management.
Coaching-Each certification course is led by a seasoned hotel executive who provides individual and group coaching throughout the course using a weekly group web conference, email, Skype, Zoom, or Facetime.
Course approach-The course is dynamic and engaging, built around principles of discovery learning and measurable achievement. There is a laser focus on the key business concepts and tools for business results. No filler…no fluff. The course is built and delivered by successful senior hotel professionals who interface withthe global lodging industry.
Course ContentThe course is presented as “blended learning”; combining e-learning, live web-conference, real –to-life simulation application, and examination.
The four foundation E-learning modules are:
- Targeting Business Priorities: Revenue and Cost Optimization.
Finding business goals in financials and reports.
- Managing Business Priorities:
Using metrics that matter to drive results.
- Leading Business Priorities
Using targeted one-to-one and group presentations to lead revenue results.
- Partnering with Owner’s Priorities
Understanding and working credibly with owners and their representatives.
The Simulation Application
The lessons of the e-learning and web conferences are applied and reinforced using the world’s leading hotel simulation where your hotel will compete in real time with the hotels of other course delegates in a real-to life competitiveset of hotels, operating in a dynamic market. There is no artificial computer intelligence in the simulation. It is real-to-life and just as in real life, each hotel’s decisions will affect their hotel and all the other hotels in the competitive set. The simulation provides an opportunity to consolidate and hone your learning in to an effective business acumen teaching skills package.
The Examination
Our goal is to have you pass the 50 question short answer test with confidence and ease. Your coach will customize the e-learning, web conferences, and simulation to help ensure your full competence before the exam.
Certification
Upon completion, participants receive a handsome gold seal diploma for framing and they are entitled to add the HBA designation at the end of their name on their professional stationary.
2014 Course Schedule.EuroCHRIE Edition – Dubai (Limited to 24 participants)
The course begins with a live class session from 2-6PM on October 8 during EuroCHRIE 2014 at The Emirates Academy, Dubai. The course continues of four weeks. Each week has the following blended learning components and time commitment.
a. E-learning – 60 minutes - flexi-time
b. Web-conference – 60 minutes fixed time
c. Simulation Competition and Examination 60 minutes flex-time.
Week Beginning / Agenda20 Oct. 2014 / Lesson 1: E-Learning + web conference + simulation competition
27 Oct. 2014 / Lesson 2: E-Learning + web conference + simulation competition
03 Nov. 2014 / Lesson 3: E-Learning + web conference + simulation competition
10 Nov. 2014 / Lesson 4: E-Learning + web conference + simulation competition
Registration:
Simply email the following to information to:
1. Name (as it should appear on your certificate)
3. Educational institution and address
4. Courses you have taught or are scheduled to teach
5. Office and mobile phone
We are always standing by for your questions.
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