Welcome to Victoria Steele for Congress!

We’re thrilled to have you join us on the most exciting Federal campaign in Arizona! Less than a handful of people were involved in the launch of this campaign, which has burgeoned into one of the best opportunities in the United States to pick up a Democratic Congressional seat. Every moment you spend on voter outreach gets us closer to putting Victoria Steele in Congress.

Direct Voter Contact: Calls and Door Knocks

There are several keys, which will enhance the effectiveness of your individual persuasion efforts.

· Know your candidate. The talking points listed in your scripts sum up the message of the campaign. You should memorize these and make them the focus of conversations during voter outreach.

· Engage. Your calls and knocks should lead to conversations, not speeches. Ask constituents what issues are of most interest to them. Do your best to cater to their needs, as individuals will respond favorably if they believe the campaign truly cares.

· Friendly but professional. Both in tone and content, it is important to strike a balance here so that people feel comfortable but not talked down to.

· Urgency. We are on the brink of a victory that will have a significant impact throughout the country for the Democratic Party. We are a few short months from Election Day and this should be evident in your efforts.

· Empower your voter. Make each person you talk to feel like the one that will make or break the campaign for us. A good technique for this is to say that a goal has been set and they can be the person that gets us to that goal.

· Understand the voter. As you dive through thousands of calls over the course of your time with us, it is important to keep in mind that your outreach is the closest contact these individuals will have to Victoria Steele. You are the campaign’s representative in the community.

· Voters have a lot going on. Remember two things: these folks usually know very little about Victoria and are often impatient with their time. Be knowledgeable and prepared.

· Tailor your ask. Certain voters will respond to certain issues. When speaking with women, emphasize Victoria’s pro-choice and women’s health credentials. When talking to seniors, hit on Victoria’s commitment to protecting Medicare and Social Security. And so on.

Volunteer Management and Phone Bank Best Practices

· Model. You set the tone. Volunteers should stay on task and focus on completing goals. Interns should create a warm and inviting atmosphere for volunteers while serving as a resource through the entire voter contact event.

· Set Goals. Volunteers should be held accountable for their work. This helps to build ownership and empower volunteers within the campaign. Staple your call sheets together so they are encouraged to finish their call packets prior to finishing their shift.

· Delegate. As we begin to establish volunteer leadership we need to task our volunteers with specific functions during the event. Volunteers who successfully complete all of their delegated tasks should be encouraged to host their own event.

· Come prepared. Call sheets, cell phones, pens, and sign in sheets should be compiled significantly before the event.

· Data. Schedule data trained volunteers during phone banks. This diminishes the amount of data entry you are individually responsible for each night. In addition, this helps to develop data trained volunteer leaders who are vital during GOTV.

· Training. Take the time to properly train each volunteer. This ensures every volunteer is making the most productive calls possible. As you take time away to train each volunteer you are also making strides in building volunteer relationships. This ensures they will come back to volunteer and decreases your flake rate.

Canvassing Best Practices

· Know your turf. Volunteers should be prepared to tackle their turf. Difficult turf should be reserved for our more experienced volunteers. If you don’t have time to drive through the turf you should look up a satellite view of the precinct.

· Vote by Mail. Each report format includes a PMIV activist code. This activist code signifies whether or not the voter is on the permanent mail in vote list. Any voter who is not on this list should be encouraged to fill out a vote-by-mail form.

· Literature. This is our official message as a campaign. Make sure that Victoria’s flyer gets into the hands of each person you talk to by extending it as soon as they open the door. Often they will accept it even if they refuse to listen to your ask. Literature should be left at every house regardless of whether or not they answer. Do NOT put literature in a mailbox. This is illegal.

· Conversation. Always be courteous. Some people will be rude to you but you must not engage them. When you reach a voter willing to engage you, be familiar enough with your script that you can carry on a conversation and gather the appropriate responses without referring to it at the door.

· The Asks. Do you support Victoria? Can you volunteer? Would you like a yard sign? Can we get your email for campaign updates?

· Walk Sheets. Fill out the survey questions once you get back to the sidewalk/street. Do not fill out the ID’s while speaking to a voter.

Field Team Structure

Field Director

Deputy Field Director

Field Organizer/Fellow Field Organizer/Fellow Field Organizer/Fellow

Intern Intern Intern Intern Intern Intern

Vol. Leader Vol.Leader Vol. Leaer Vol. Leader Vol.Leader Vol. Leader Vol. Leader Vol. Leader Vol.Leader

Vol Vol Vol Vol Vol Vol Vol Vol Vol Vol Vol Vol

Staff Roles

Field Director- James Kinsey 520.240.2585

Field Organizer Turf #1-

Field Organizer Turf #2-

Intern-

Intern-

Intern-

Please let me know if there is anything I can do personally to make your experience here more beneficial. Your contribution to our campaign is invaluable and together we will celebrate victory on November 8th!

James Kinsey

Field Director