Welcome!

We are excited about your interest in becoming one of our World Famous Dale Carnegie Trainers!

Becoming a Dale Carnegie Trainer is some of the most intricate, intense, and enthusiastic training known today. We strive for the ultimate in continuous quality not only through our courses, but with our instructional team as well. Surviving Trainer Conference is an experience that you will remember forever, and one that you will want others to someday experience. Because of its detailed nature, the process of becoming a fully certified trainer typically takes anywhere from 18 to 36 months depending on the amount of time you invest in it.

Training a Dale Carnegie Course is also one of the most fulfilling activities you will ever experience. Helping others achieve success through building upon their strengths is something others only dream about.

Below you will find detailed information about the specific sequence of training required to become a Dale Carnegie Trainer. You will also find descriptions of the necessary requirements at each step.

We are thrilled that you have shown interest in this path of excellence and are ready to help you in any way that we can!

Bob Dickson

Franchisee/Owner

Dale Carnegie of Western CT


Prerequisites to Beginning the Training Sequence (in order):

· Bachelor’s Degree (4 Year degree)

· Dale Carnegie Core Program Graduate

· Graduate Assistant in a Dale Carnegie Core Program (2-3 times)

· Senior Trainer Interview and Recommendation

· Franchisee Interview

· Completion of the Trainer Application

Once the above prerequisites have been fulfilled, you are ready to begin the formal training process!

Step 1: Prepare for Core Competency Event

with Self-Evaluation

The first step is to prepare for a Core Competency event through self-study and self-evaluation. The Core Competencies are skills that go across all of our training products. These five core skills provide the foundation from which all Dale Carnegie Training® courses are delivered. The competencies for classroom instruction are: Presenting, Responding, Coaching, Questioning and Listening, and Business Relevance. A study guide called The Art of Dale Carnegie Training® is provided to help you in this process.

Step 2: Practice Core Competency with Local Evaluation

Next, you attend and participate in local workshops where you better develop your skills through practice and evaluation by your local sponsor. Based on an objective evaluation, you both will know when you are ready to move to the next step.

Step 3: Attend Core Competency Event & Present for Dale Carnegie Associates Evaluation

When you are ready, you will register to attend a Core Competency event where you will present your skill. This is an event conducted by Dale Carnegie & Associates Master Trainers. At the end of the event your skills will be evaluated similar to Step 2 to determine if they meet a minimum standard of excellence. At this point, you are also required to sign a contract.

Step 4: Prepare for Product Endorsement with Self-Evaluation

The next step is to prepare for Product Endorsement through self-study and self-evaluation. A Product Endorsement Guide is provided to help you in this self-study.

Step 5: Practice Product Endorsement with Local Evaluation

It is now time for you to practice presenting the course. You again attend and participate in local workshops where you practice presenting the specific course content. During the workshops, your local sponsor evaluates your progress. Just like with the Core Competency, your performance is based on an objective evaluation, so you both will know when you are ready to move to the next step.

Step 6: Attend Product Endorsement Event with Dale Carnegie and Associates Trainer Evaluation

Again, when you are ready, you will register to attend a Product Endorsement event where you will present your skill in the context of a specific course. You must have fulfilled all prerequisites to register. This is also an event conducted by Dale Carnegie & Associates Master Trainers. At the end of the event your skills are evaluated, similar to Step 3, to determine if they meet a minimum standard of excellence.

Step 7: Tandem Teach a Course

After successfully completing the Product Endorsement, you will teach a course in tandem with a fully licensed trainer to confirm you are ready to be fully licensed. Upon this confirmation, you are granted a license to teach.

Step 8: Renewing your License

Trainers are required to attend a yearly refresher course for their respective license. In order to maintain and improve your skills, you must also renew your license every 3 years. If you are already licensed and/or want to add another product to your license, you would need to repeat steps 5, 6 and 7.

DALE CARNEGIE TRAINING offered by:

B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770

Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com