FACULTY OF FOOD CLOTHING and HOSPITALITY MANAGEMENT
DEPARTMENT OF CLOTHING DESIGN AND TECHNOLOGY
FOUNDATION DEGREE
in
INTERNATIONAL FASHION MARKETING
DEFINITIVE DOCUMENT
Approved after approval on 4 May, 2006
With effect from intakes in 2006 / 07
Document last modified January 2008
FdSc International Fashion Marketing Definitive Document
CONTENTS
Page
FdSc International Fashion Marketing Definitive Document
Part One
Programme Specification 1
Part Two
Programme Rationale and Justification 7
1 Admission Regulations 7
Standard Entry Requirements 8
Admission with Exemption 9
Admission with Specific Credit 9
Accreditation of Prior (Experiential) Learning (AP(E)L) 9
2 Curriculum Design and Organisation 10
Curriculum Design Overview 10
Level Descriptors 11
Unit Syllabus Proformas 13
Relationship to Subject Benchmark Statement(s) 43
Relationship to Professional, Statutory or Regulatory Body Expectations 46
3 Assessment Regulations 47
MMU Regulatory Framework 47
Programme-specific regulations 47
4 Programme Management and Student Support 47
ii
FdSc International Fashion Marketing Definitive Document
Programme Committee 47
Programme Leader 49
Other Staff Responsibilities 49
Student Support Strategy 50
ii
FdSc International Fashion Marketing Definitive Document
THE MANCHESTER METROPOLITAN UNIVERSITY PS/1
PROGRAMME SPECIFICATION
Basic Programme Details
1
/Programme title/code(s)
/ Foundation Degree in International Fashion Marketing / 31302 / Mode(s) and duration / 2 years full-time
3 / Awarding institution / Manchester Metropolitan University
4 / Teaching institution(s) / Manchester Metropolitan University
5 / Final award(s)/title(s) / FdSc in International Fashion Marketing
6 / FHEQ position / Intermediate
7 / Stage award(s)/title(s) / Cert HE in International Fashion Marketing
8 / Home Department/ School/ Institute / Department of Clothing Design and Technology
9 / Home Faculty / Food, Clothing and Hospitality Management
10 / UCAS code(s) / N556
11 / Type of collaborative provision / None
12 / Collaborative partner(s) / None
13 / Date/outcome of most recent MMU review/ approval / 4th May, 2006
14 / PS/1 effective date: / September 2006
15 / QAA Benchmark Statement(s) / Foundation Degree, Materials and General Business and Management
16 / Date/outcome of last QAA engagement (or equivalent) / 1998
17 / PSRB(s) / The Textile Institute (TI)
The Chartered Institute of Marketing (CIM)
18 / Date/outcome of last PSRB approval(s) / N/A
Programme Aims and Learning Outcomes
19 / Programme AimsMMU General Educational Aims:
· the development of students' intellectual and imaginative powers;
· the development of students' understanding and judgement;
· the development of students' problem solving skills;
· the development of students' ability to communicate;
· the development of students' ability to see relationships within what they have learned and to perceive their field of study in a broader perspective;
· the stimulation of an enquiring, analytical and creative approach, encouraging independent judgement and critical self-awareness; and
· the development of students' ability to locate, assimilate and present information in any appropriate medium and from a range of sources
Programme-specific Aims:
To develop the learner's interest in and knowledge and understanding of the principles of fashion marketing within an international context.
To enable the learner to apply the principles of fashion product development and garment production within a marketing environment.
Graduates will either enter employment directly or undertake further study as a further step towards lifelong learning
20 / Programme Learning Outcomes
MMU General Educational Outcomes:
Successful students will be able to develop and demonstrate transferable intellectual skills, in particular their ability to:
· communicate clearly in speech, writing and other appropriate modes of expression
· argue rationally and draw independent conclusions based on a rigorous, analytical and critical approach to data, demonstration and argument
· apply what has been learned
· demonstrate an awareness of the programme of study in a wider context
Programme-specific Learning Outcomes:
Graduates of the programme will be able to demonstrate knowledge and understanding of, qualities and skills relating to ;
· The principles of marketing and their application in international fashion organisations
· The processes involved in the development of fashion products
· Production issues related to international manufacture
· Supply chain management and quality assurance
21 / Stage Learning Outcomes
Stage 1
On completion of Stage 1 the student will be able to demonstrate
· an understanding of the fashion marketing environment and a knowledge of marketing principles
· an understanding of the role of fashion product development and its relationship to fashion marketing
· an understanding of the effects of production and cost implications on the fashion garment
· a basic understanding of financial accounting within the fashion industry
Stage 2
On completion of Stage 2 the student will be able to demonstrate :
· a critical understanding of marketing principles and their application within the international fashion market
· their ability to relate the principles of product design (including selection of materials, use of CAD, pattern and garment technology) to product development
· an ability to apply their knowledge of international business practice to problem solving exercises
22 / Teaching/Learning and Assessment Strategies
The teaching /learning and assessment strategies defined for this programme are firmly embedded within the philosophy of Foundation Degrees in that they will take place through work-based examples.
A wide range of teaching and learning methods will be used including:
Formal Lectures. Whenever appropriate these will be undertaken by invited guests from industry.
Workshops/laboratory sessions. Chiefly in the area of product development. All practical work will deal directly with work related scenarios.
Case studies. Especially important within the marketing subject area. Real life case study situations will be discussed in detail by student groups facilitated by either an academic leader or visitor from industry.
Field study visits. To fashion centres in UK or abroad to investigate marketing strategies or to business/production centres within the industry to experience work-based learning first-hand.
e-learning. To enable as flexible a delivery as possible, appropriate teaching material will be made available to the learner through the faculty intranet and WebCT to enable the learner to learn anywhere, anytime and at their convenience. Examples of work related packages already exist ( e.g. the 'virtual factory') and others are in development
Assessment methods will also be varied but always appropriate to the learning outcomes being measured
Use will be made of written assignments, group project work, presentations, time controlled assessments and formal examinations. Wherever possible partners from the industry will be invited to participate in assessment but the final academic decision will rest with members of staff from within the Department of Clothing Design and Technology
Typically, the following modes of assessment apply to the units comprising the Programme:
Stage 1 AssessmentFashion Marketing 1 / Coursework / Examination
Financial Management 1 / Coursework / Examination
Fashion Business 1 / Coursework / Examination
Product Development Theory 1 / Coursework only (3 elements)
Product Development Applications 1 / Coursework; Integrated Project (Group Work), range of modes of assessment, incl. group presentation
Stage 2 Assessment
Fashion Marketing 2 / Coursework & Group Presentation / Examination
Financial Management 2 / Examination only
Fashion Business 2 / Coursework / Examination
Product Development Theory 2 / Coursework only (3 elements)
Product Development Applications 2 / Coursework; Integrated Project (Group Work), range of modes of assessment, incl. group presentation
23 / Programme structures, levels, credits, awards and curriculum map
Stage 1 units
Fashion Marketing 1 (FD) Level 1 40 credits
Fashion Business 1 (FD) Level 1 20 credits
Financial Management 1 (FD) Level 1 20 credits
Product Development Theory 1 (FD) Level 1 20 credits
Product Development Applications 1 (FD) Level 1 20 credits
Students successfully completing 120 credits at Stage 1 may progress to Stage 2.
Students successfully completing 120 credits at Stage 1 but who do not wish to continue to Stage 2 will be eligible for a Certificate in Higher Education (International Fashion Marketing).
Stage 2 units
Fashion Marketing 2 (FD) Level 2 40 credits
Fashion Business 2 (FD) Level 2 20 credits
Financial Management 2 (FD) Level 2 20 credits
Product Development Theory 2 (FD) ) Level 2 20 credits
Product Development Applications 2 (FD) ) Level 2 20 credits
Students successfully completing 120 credits at Stage 1 and 2 will be awarded a Foundation Degree (FdSc) in International Fashion Marketing.
On successfully achieving their Foundation Degree the student will be able to apply for entry to the Honours Degree route of the same name offered within the same department of MMU.
24 / Additional information
25 /
Points of reference
Internal
· University Mission and Strategic Aims· Regulations for the Academic Awards of the University
· University Common Regulatory Framework
· Faculty Programme Approval/Review/Modification Report (date)
· University Learning and Teaching Strategy
· Staff research
· Departmental Professional/Industrial Advisory Committee
· Staff/Student Liaison Committee
External
· QAA Subject Benchmark statement
· QAA Framework for HE Qualifications
· QAA Foundation Degree qualification benchmark
· QAA Code of Practice
· QAA Subject Review report
· External examiner reports
This Programme Specification provides a concise summary of the main features of a Programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he take full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the definitive document and student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education.
5
Document last modified on 6 December 2007
FdSc International Fashion Marketing Definitive Document
Part Two
Programme Rationale and Justification
This Foundation Degree in International Fashion Marketing marks the start of a new generation of programmes being offered by the Department of Clothing Design and Technology. The main aims of the programme are to develop the learner’s interest in- and knowledge understanding of- the principles of fashion marketing within an international context and to enable the learner to apply the principles of fashion product development and garment production within a marketing environment. Graduates of the programme may choose to enter employment directly where they will be able to exercise personal responsibility and decision making in jobs requiring technical and business related skills. The Foundation Degree also provides a direct route to an Honours degree qualification – in this case the BSc (Hons) International Fashion Marketing programme.
The main thrust of Foundation Degrees is that they integrate academic and vocational-based learning through close collaboration between programme providers and employers. Students enrolled on this programme will work to briefs that have been jointly devised and approved by subject tutors & industry partners. They will have the opportunity to be taught by visiting lecturers from industry and enjoy visits to companies which market and manufacture fashion goods.
The Foundation Degree in International Fashion Marketing is intended to provide a path towards lifelong learning for a variety of candidates and embraces the university’s policy of widening participation. Some modes of teaching and assessment will allow the student to learn ‘anywhere, anytime’ through extended use of the intranet and WebCT.
The academic elements of the programme mirror quite closely the curriculum laid down for the first and second years of the honours degree, so as to facilitate a progression onto an identified honours degree programme. Students may find themselves attending lectures with the honours degree students but their assessment packages will have a greater vocational bias.
It is implicit in all of the units studied for this foundation degree that the use and management of technology are firmly embedded within the curriculum. Stage One students will gain a knowledge of appropriate technologies via exposure to a range of learning experiences (e.g. product design, manufacture or business studies, etc.). Stage Two students will be expected to gain proficiency in the application of suitable technologies.
1 Admission Regulations
Admissions to the programme are carried out within the provisions of the law and of university principles. They demonstrate regard for the University's Academic Board
Principles:
· The admission of a student to the programme must be based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and achieve the standard required for the award.
· The admissions requirements set out below shall be subject to such policies on entry requirements as the academic Board may from time to time determine.
· All applicants shall be considered having regard for the University's Equal Opportunities Policy and such anti-discrimination legislation as may be in force.
· Candidates must have a sufficient command of the language in which the programme is taught (English) to be able to meet the requirements of the programme in every respect.
Application shall normally be made via the University Central admissions system (UCAS)
Overseas Applications
Applicants must have sufficient command of English to meet the requirements of the programme in every respect and are normally expected to have attained either a grade 'C' or above in GCSE English Language or the equivalent. For international students for whom English is not their first language, IELTS at grade 6 or above or TOEFL at 550+ (or at least 213 on the computerised test) is a requirement for admissions to the programme.
1.1 Standard Entry Requirements
1.1.1 Entry to Year 1
The normal minimum age for entry shall be 18 years.
Minimum entry requirements will be:
· 4 GCSE passes at grade C or above, normally including English and Mathematics together with one pass at Advanced GCE level or one pass in a 6-unit Vocational A level.
· Consistent with the University's Curriculum 2000 statement, a broader base of studies incorporating AS levels is also welcome.
· Success in an Access to Higher Education course will also be considered
· Admissions Tutors may accept other qualifications as are deemed to be acceptable in lieu of those specified above.
Exceptionally, the Admissions Tutors may accept an applicant whose qualifications do not conform to the standard requirements. Such applicants must show evidence of ability and commitment to complete the programme