Types of Promotion
FOUR (4) TYPES of TRADITIONAL PROMOTION
1. ______- UNPAID references to a business to further a POSITIVE impression
· GOAL is to showcase business in ______manner
Three (3) Types of Public Relations:
A. ______- Announcement sent to media outlets
o Newsworthy developments about company
§ facilities/operations, partners, employees, events, revenue and earnings)
B. ______- way to INTERACT with customers and get feedback on company, products and service
o Obtain opinions and speak directly with customers
(News Releases & Social Media GAIN publicity)
C. ______- bringing news or newsworthy information about business to public’s attention
o Charitable donations
o Avoid negative publicity
2. ______– All marketing activities directed at business or retail customers to boost sales (except personal selling, advertising and public relations)
Goals of Sales Promotion are to:
o INCREASE sales
o INFORM potential customers about NEW products
o CREATE a positive business image
Examples
ü ______ü Product Samples
ü Money off Promotions
ü Premiums/ Giveaways / ü Point-of-Purchase Displays (POP)
ü Running Contests/Competitions
ü ______
ü ______
PROMOTIONAL TIE-INS – involves ______products advertised, marketed, or sold together
§ Coordinated sales promotion arrangement between the ______and MANUFACTURER in order to:
ü ______ü Create in-store Awareness
ü Obtain more shelf facings / ü Enter new markets
ü Build sales
3. ______– Companies PAY to promote ideas, goods or services
· Non-personal promotion • One-way message • NO DIRECT interaction
Six (6) Types of Traditional Advertising
A. ______
o Includes newspapers, magazines, direct mail, signage, and billboards
B. ______
o Includes television, product placement and radio
C. ______
o Includes website, social media and e-mail
D. ______
o Includes Web browsers and apps
E. ______
o Includes giveaway items
§ Pads of paper, pens, etc. imprinted with your business’s name, logo, and/or other message
F. ______
o Includes resources and services for purpose of being seen as a supporter of an organization’s event, program or product offering
FOUR (4) TYPES of TRADITIONAL PROMOTION (continued)
4. ______- PAID sales associates to INTERACT with the store’s customers
· Form of personal promotion since it relies on PERSON-TO-PERSON interaction
· Form of PAID promotion since sales associates are PAID for their work
· Effective if sales associates are friendly, knowledgeable, and helpful so that customers leave with a positive impression of the business