PROGRAM TITLE PARTNER LEVEL –Major grocery chain, dot.com, and government agency categories (i.e., Ralph’s, Vons or Albertson’s, Webvan.com/Homegrocer.com, State of California, Dept. of Health Services Nutrition Program, etc.)
$10,000
· Prime recognition.
·
o Recognition in episodes as a major underwriter of the program (i.e., “Feeling Fit Club” is brought to you by ____, _____, and ____) at the beginning of the program, and “Feeling Fit Club” was brought to you by _____, (description of company or slogan) at the end of the program. Announcements must meet CTN’s Sponsorship Guidelines.
§ 10 sec. x 2 (beginning and end) x 30 (days of play) x # of viewers (750,000 potential)
o Recognition with name and logo on CTN web site and link to web site, if approved by County policy.
§ (# of visitors x $.04-$.10)
· Visibility.
o Recognition with name and/or logo as appropriate in publicity and collateral materials generated for the program (i.e., news releases, on-air promotions, announcements, invitations, Web site, event signage, recipe cards, brochure, etc.) and at events (personal appearances, community fairs, etc.) to highlight status as “Title Sponsor.”
§ Intangible
o “Feeling Fit Club” will be cablecast on CTN on Time Warner 22, Cox 19 (N) & 24 (S), Adelphia 66.
o CTN is available to approximately 750,000 cable subscribers.
· Sampling and Display.
o Display of sponsor banner at events (personal appearances, community fairs, etc.), with booth and sampling, staffed by sponsor personnel or volunteers.
§ Intangible
o Distribution of materials (store coupons, brochures, etc.) and product samples at community events.
§ Intangible
· Merchandising.
o Development and sale of merchandise affiliated with the program and bearing the logo and marks of CTN and the program. This includes the packaging and sale of exercise equipment, clothing, and other items related to the program.
§ Intangible
· Cross-Promotion.
o Placement of CTN promotions, brochures and other collateral materials developed specifically for the show to publicize the program will be placed at Title Sponsor Locations and available via a link to CTN’s web site from sponsor’s web site.
§ Intangible
§ Recipe Cards ($.0025-.05 x # of cards)
§ Brochures ($.0025-.05 x # of cards)
o Use of CTN’s and Sponsors’ email lists. CTN will email up to ____ Underwriter approved message(s) to its email database of viewers. Underwriter agrees to pay all reasonable costs related to such mailings and the content of all such mailings are subject to prior approval by CTN. CTN reserves the right to combine this email distribution with other emails for other sponsors. Sponsor will email up to ____ CTN approved message(s) to its email database of viewers. CTN agrees to pay all reasonable costs related to such mailings and the content of all such mailings are subject to prior approval by Sponsor.
§ Intangible
o Blurbs in Sponsor’s public relations materials (i.e., newsletters, web site), highlighting upcoming episodes of “Feeling Fit Club.”
§ Intangible
o CTN will work with title sponsors to develop cross-promotional opportunities with the show’s other sponsors.
§ Intangible
· CTN retains the right to sell additional sponsorships for the show with no remuneration to Aging & Independence Services.
· Prizes and Giveaways.
· Sponsor will provide to CTN agreed upon prizes and incentives that CTN will give away to viewers to encourage them to watch the show (i.e., gift certificates, gift baskets, merchandise, etc.) and driving traffic to the Sponsors’ Location(s) and/or Web site.
o Intangible
PROGRAM COSPONSOR LEVEL –Local market, farmers’ market, County Department, supplier, grower, etc.
$5,000
· Prime recognition.
o Recognition in all episodes as an underwriter of the program (i.e., “The County Cooks! is brought to you by ____, _____, and ____) at the end of the program.
§ 10 sec. x 1 (beginning and end) x 30 (days of play) x # of viewers (750,000 potential)
§ Recognition with name and logo, with “Thank you to our sponsors for their support ‘The County Cooks!’”
· Visibility.
o Recognition with name and/or logo as appropriate in publicity and collateral materials generated for the program (i.e., news releases, announcements, invitations, Web site, event signage, recipe cards, brochure, etc.) and at events (personal appearances, community fairs, etc.) to highlight their status as a sponsor.
§ Web site: (# of visitors x $.04-$.10)
o “The County Cooks!” will be cablecast on CTN on Time-Warner 22, Cox 17, Daniels Cablevision 51 & 66.
o CTN is available to approximately 750,000 cable subscribers.
· Sampling and Display.
o Display of sponsor banner at events (personal appearances, community fairs, etc.), with booth and sampling, staffed by sponsor personnel or volunteers.
§ Intangible
o Distribution of materials (store coupons, brochures, etc.) and product samples at community events.
§ Intangible
· Cross-Promotion.
o Placement of CTN promotions, brochures, recipe cards and other collateral materials developed specifically for the show to publicize the program will be placed at Program Co-Sponsor Locations and available via a link to CTN’s web site from Co-Sponsor’s web site.
§ Intangible
§ Recipe Cards ($.0025-.05 x # of cards)
o Use of CTN’s and Sponsors’ email lists. CTN will email up to ____ Underwriter approved message(s) to its email database of viewers. Underwriter agrees to pay all reasonable costs related to such mailings and the content of all such mailings are subject to prior approval by CTN. CTN reserves the right to combine this email distribution with other emails for other sponsors. Sponsor will email up to ____ CTN approved message(s) to its email database of viewers. CTN agrees to pay all reasonable costs related to such mailings and the content of all such mailings are subject to prior approval by Sponsor.
§ Intangible
· Prizes and Giveaways.
o Sponsor will provide to CTN agreed upon prizes and incentives that CTN will give away to viewers to encourage them to watch the show (i.e., gift certificates, gift baskets, merchandise, etc.) and driving traffic to the Sponsors’ Location(s) and/or Web site.
§ Intangible
COSPONSOR LEVEL – Local market, farmers’ market, County Department, supplier, grower, etc.
$1,000
· Recognition.
o Recognition with name and logo, with “Thank you to our sponsors for their support ‘The County Cooks!’”
§ Intangible
· Visibility.
o Recognition with name and/or logo as appropriate in publicity and collateral materials generated for the program (i.e., news releases, announcements, invitations, Web site, event signage, recipe cards, brochure, etc.) and at events (personal appearances, community fairs, etc.) to highlight their status as a sponsor.
§ Web site: (# of visitors x $.04-$.10)
o “The County Cooks!” will be cablecast on CTN on Time-Warner 22, Cox 17, Daniels Cablevision 51 & 66.
o CTN is available to approximately 750,000 cable subscribers.
· Sampling and Display.
o Cross-distribution of materials (store coupons, brochures, etc.) and product samples at community events.
§ Intangible
· Prizes and Giveaways.
o Sponsor will provide to CTN agreed upon prizes and incentives that CTN will give away to viewers to encourage them to watch the show (i.e., gift certificates, gift baskets, merchandise, etc.) and driving traffic to the Sponsors’ Location(s) and/or Web site.
§ Intangible