Lionsgate and LeapFrog Join Together to Take LeapFrog’s Scout & Friends Franchise to New Heights with the Launch of the First in a Series of Learning DVDs Starring Scout and His Friends
Leapfrog: PHONICS FARM
DVD Release Caps the Meteoric Rise of the Learning Puppy from Two Toys in 2009 to a $100+ MM Brand Across Toys, Books, Games, Apps and Now Home Entertainment!
Street Date: 11/8/11
DVD SRP: $14.98
PROGRAM DESCRIPTION
Romp with everybody’s favorite LeapFrog character, Scout, as Lionsgate Home Entertainment and top educational entertainment company LeapFrog Enterprises, Inc. join together once again to release the new LeapFrog: Phonics Farm to DVD, Digital Download and On Demand this November! Featuring everyone’s favorite puppy pal Scout in his very first starring role, the all-new LeapFrog release makes learning phonics even more fun as Scout ventures through a farm filled with extraordinary animals, along with his friends Violet, Eli and Penny. LeapFrog: Phonics Farm introduces the 26 letters of the alphabet along with the most common sounds those letters make enabling kids to link letters with their respective sounds – a very important learning milestone.
Scout has been an established and growing character in the widely-popular LeapFrog toy line since his launch in 2009 with retail sales of his products totaling $100+ million to date. In addition to the DVD release, two additional Scout toys and one additional iPhone app will launch at retail this fall, joining the collection of 20+ Scout products available across toys, books, games, apps and more. LeapFrog: Phonics Farm will be available on DVD on November 8, 2011, for the suggested retail price of $14.98.
Hugely popular with moms, LeapFrog, an education innovator and a leading developer of fun learning solutions for children, remains a favorite year after year, and the brand continues to grow including DVD sales which topped 2.3 million in the past two years. LeapFrog’s award-winning product portfolio is designed to help every child achieve their full potential by delivering best-in-class educational curriculum through age-appropriate technology-based platforms, fun toys and engaging content.
DVD SYNOPSIS
Meet Scout and his friends, Violet, Eli and Penny...best friends who have all kinds of learning adventures along with their magical toy car, Axle. When the pets long to learn about new animals for their games, Axle whisks them away to a magical farm to see a collection of letter animals the likes of which have never been seen before! The pets learn phonics as they participate in the animals’ alphabet antics. The team gets in shape with an Athletic Alligator, consoles a Sad Seal and converses with a High-Pitched Horse as they make their way through the entire alphabet and make many new friends along the way!
SPECIAL FEATURES
· 3 Sing-Along Songs
· Curriculum Commentary for Parents
· “Being a Puppy (The Scout Song)” Music Video
· "A Surprise for Scout" Storybook
MARKETING SUPPORT
LeapFrog: Phonics Farm is the biggest home entertainment release of the year for the LeapFrog brand! It’s supported by a fully-integrated marketing campaign that includes TV and online advertising generating over 215 million total impressions. Phonics Farm TV spots featuring Scout & Friends will air on Nick Jr., Cartoon Network, Sprout, ABC Family, TLC, Bravo and others.
PROGRAM INFORMATION
Year of Production: 2011
Title Copyright: © 2011 LeapFrog Enterprises, Inc. All rights reserved.
Type: Home Entertainment Premiere
Genre: Children, Family, Animated, Educational
Age Target: Children Ages 2-5 and Moms with Children Ages 2-5
Rating: Not Rated
Closed Captioned: English
Subtitles: English
Format: 16x9 Widescreen
DVD Running Time: 37 minutes
DVD Audio Status: 2.0 Dolby Digital
Website: www.leapfrogdvds.com
Facebook: www.facebook.com/LeapFrog
For artwork/additional information on this release, e-mail Mark Karges or Robyn Cucurullo at or