A RESOLUTION SUPPORTING
THE CAMPUS CONSCIOUSNESS TOUR
AT THE UNIVERSITY OF LOUISVILLE
Authored by: Alexandra Farrell
BACKGROUND
Reverb, a nonprofit organization founded in 2004 by Lauren Sullivan and her husband Adam Gardner of Guster, describes itself as “deeply rooted within the music and environmental communities. Reverb educates and engages musicians and their fans to take action toward a more sustainable future.” The organization has partnered with a wide assortment of artists from John Mayer to Wiz Khalifa, and its sponsors include Silk, Ben and Jerry’s, and Brita. Of particular to concern to the university population is Reverb’s Campus Consciousness Tour, which began in 2006 with Guster as the headliner. The tour travels throughout the country, stopping at college campuses to assemble its eco-village and educate fans about environmental issues. The eco-village features giveaways such as reusable water bottles and provides fans with opportunities to take an interest in sustainability in their own communities.
Since 2006, the Campus Consciousness Tour has reached more than 1 million students at 90 colleges and universities. Concert attendance ranges from 2,500 to 12,000 students per concert. The entire history of past headliners includes: Guster, O.A.R., Ben Harper & Relentless7, Drake, Passion Pit, Wiz Khalifa, and Janelle Monae. J. Cole will join their ranks this spring as the headliner for the 2012 Campus Consciousness Tour.
WHEREAS
The Student Activities Board strives to provide students with engaging, diverse forms of entertainment across the university’s campus;
WHEREAS
The Student Activities Board has been trying to increase student interest and concert attendance by featuring famous performers such as OK Go and Ben Rector;
WHEREAS
The University of Louisville has made strides toward becoming a more sustainable campus and aims to maintain an environmentally conscious image;
WHEREAS
Two of the University of Louisville’s benchmark institutions, Temple University and University of North Carolina at Chapel Hill have both hosted the Campus Consciousness Tour in recent years;
WHEREAS
The University of Kentucky, the University of Louisville’s principal competitor among Kentucky institutions of higher education, hosted the Campus Consciousness Tour during the spring of 2010 when Drake was featured as the headliner;
THEREFORE BE IT HEREBY RESOLVED
That this Student Government Association and all of its counterparts fully support the Campus Consciousness Tour and strive to host the concert on the University of Louisville’s campus by the spring of 2013;
BE IT FURTHER RESOLVED
That, upon its passage, a copy of this Act will be sent to the Student Activities Board, the Sustainability Council, and GRASS.