Syllabus Mrs. Mustoe 2009-2010
EntrepreneurshipHonors
Course Outline:
Entrepreneurship 11-12 Heterogeneous
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Course Identification Grade Level Ability Grouping
Course Description:
Entrepreneurial businesses are a major force in our economic community. This fast paced course reinforces all previously learned materials from the Marketing, Management, and Accounting curriculums and prepares students for what it is like to be an effective entrepreneur in the real world. Through the combination of Internet research, lab work, collaborative work and textbook lessons, students will better understand all the fundamentals of becoming a successful entrepreneur. All students will create their own Business Plan, Marketing Strategy, and learn how to better present to any audience using Microsoft PowerPoint Software. This course satisfies the DECA membership requirement.
Prerequisites:
þ Marketing (500), Principles of Management (501), Accounting I (505) and permission of Instructor
Course Objectives:
Upon completion of this course, students will be able to:
· Develop a sound understanding of the fundamentals concepts of small businesses
· Develop a detailed business plan for their own business
· Strengthen presentation skills using PowerPoint multimedia software
· Further understand the processes of marketing, management, economics, finance, accounting, global markets, and legal aspects of owning your own business
Required Textbook:
Allen, Kathleen, Ph.D., and Meyer, Earl C., Ph.D., (2000), Entrepreneurship and Small Business Management, (2nd Ed.) Glencoe/McGraw Hill.
Skills Learned:
· Going in to Business for Yourself
· Your Potential as an Entrepreneur
· Researching and Planning Your Venture
· Managing Marketing Strategies
· Managing Your Business Processes
· Managing the Finances of Your Business
· Growing Your Business
· Internet Research
· Giving Effective Presentations
· Collaborative and Teamwork Skills
· Creating Your Own Business Plan
· Effective Promotion and Selling
· Human Resources
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SCOPE AND SEQUENCE*
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Unit /Chapter
/ Chapter Title1- Going Into Business for Yourself / 1 / What is Entrepreneurship?
2 / Your Potential as an Entrepreneur
3 / Recognizing Opportunity
2 – Researching and Planning Your Venture / 4 / Global Opportunities
5 / Feasibility and Business Planning
6 / Market Analysis
7 / Types of Business Ownership
8 / The Legal Environment
9 / Site Selection and Layout Planning
3 – Managing Market Strategies / 10 / The Marketing Plan
11 / The Price Strategy
12 / The Promotion Strategy
13 / Developing and Managing Sales
4 – Managing Your Business Procedures / 14 / Preparing and Planning to Manage
15 / Managing Purchasing and Inventory
16 / Production Management and Distribution
17 / Managing Operations and Staffing
18 / Managing Human Resources
5 – Managing the Finances of Your Business / 19 / Financing your Business
20 / Financial Management
21 / Accounting and Record Keeping
6 – Growing Your Business / 22 / Risk Management
23 / Making Your Business Grow
24 / Social and Ethical Responsibility
* Scope and sequence subject to change
Grading – The following is the breakdown for grading in this course. Based on time and other issues out of our control during the course of the semester, this may change within reason at my discretion.
Tests/Quizzes / 30%BP Assignments * / 30%
Internet Labs/Case Studies / 15%
Participation and Attendance / 15%
Homework / 10%
Final Project (Business Plan) / 20%**
** The semester exam is the paper and presentation of your Business Plan
*We will work on the separate sections for the plan throughout the semester (that is the BP Assignments). The due date without exception for the final rough draft of this project is Monday, December 21, 2009.
You are more than welcome (and encouraged) to hand it in prior to this date.
Westford Academy Mission Statement
Westford Academy, in collaboration with home and community, provides a safe environment where high expectations advance academic excellence. We are committed to promoting integrity and critical thinking, while fostering tolerance and life-long learning in an ever-changing global society.