Copyright ?2014 Pearson Education, Inc. publishing as Prentice Hall
Video Guide
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The suggested videos are listed by chapter, topic, and the following section presents them in alphabetic order by title.
Note : S ome videos may begin with a brief advertisement or have a promotional aspect , bu t still offer relevant content for online information, classroom discussion, and student assignments .
Video Links by Chapter
Section I: The Challenge of Entrepreneurship
Chapter 1 – The Foundations of Entrepreneurship
· Eye to Eye: Richard Branson 7:10 minutes
tube.com/watch ? v=Q6hILGfbqSg&feature=PlayList&p=3BE9FC907D0E88E9&index=33
· Growing a Woman’s Security Biz 3:40 minutes
. c om/video/fsb/2008/10/13/fsb.makeover.picore.smb/
· Profiles of Success 6:01 minutes
.gov/str a tegiesforgrowth/success/index.html
· Real American Stories – Fireworks 10:15 minutes
l a mericanstories.com/fireworks/
· Richard Branson on Business: Advice to Entrepreneurs 1:06 minutes
nforum.com/idea – hub/topics/the – world/video/branson – on – business – advice – to – entrep r eneurs – inside – the – entrepreneurial – mind – series
· Teen 24 – Young Entrepreneurs 4:23 minutes
tube.com/w a tch?v=IQ3kGkDUcqM&feature=related
· Teen Millionaires … How did they do it? 8:11 minutes
t u be.com/watch?v=MZXHlLQGquQ&feature=related
· The American Dream 1:25 minutes
e nforum.com/idea – hub/topics/the – world/video/cardmember – profile – o lga – adler – interiors – share – your – story
· Top 10 Mistakes Made by Entrepreneurs 1:06 minutes
tube.com/watch?v=gtHZUr3mdlY
Section I I: Building the Business Plan : Beginning Considerations
Chapter 2 – Inside the Entrepreneurial Mind: From Ideas to Reality
· From Artist to Entrepreneur 46:17 minutes
nford.edu/authorMaterialInfo.html?mid=2278
· Creativity Loves Constraint 1:40 minutes
nford.edu/authorMaterialInfo.html?mid=1530
· Intellectual Property 1:50 minutes
/file/3003762
· The Simple Truths of Change 2:20 minutes
ngeisgoodmovie.com/
· The Simple Truths of Creativity 2:20 minutes
erairplanemovie.com/
· Three Factors to Improve Entrepreneurial Success 2:11 minutes
tube.com/watch?v=W7ubqh1Rkts&feature=channel
· What is Creativity? 6:10 minutes
nford.edu/authorMaterialInfo.html?mid=1187
Chapter 3 – Designing a Competitive Business Model and Building a
Solid Strategic Plan
· Disaster Recovery 6:44 minutes
http://www.s b a.gov/strategiesforgrowth/disasterrecovery/index.html
· Exporting Opportunities 6:43 minutes
http://w w w.sba.gov/strategiesforgrowth/exportingopportunities/index.html
· SBA Business Plan Webinar – Parts 1 through 8 2:17 minutes
tube.com/watch?v=tEL_l7klIY8
· The Simple Truths of Service – Differentiation 2:00 minutes
http://www . stservicemovie.com/
Chapter 4 – Conducting a Feasibility Analysis and Crafting a
Winning Business Plan
· Berkeley Entrepreneurs Forum – Tech Entrepreneurship on the Global Stage
http://ww w .youtube.com/watch?v=-urhpWUDhko 1:48:23 minutes
· Developing A Successful Business Plan:
SBA Business Plan Webinar – Part 1: Introduction 2:17 minutes
http://w w w.youtube.com/watch?v=tEL_l7klIY8
· Feasibility Study Template 1:08 minutes
tube.com/watch?v=gNsimuW0dJU
· Importance of a Business Plan to Raise Money 1:37 minutes
t u be.com/watch?v=-xLFZTxkgmM&NR=1
· How to Write a Business Plan 9:02 minutes
tube.com/watch?v=x0y3VgjhGw0
Chapter 5 – Form of Business Organization
· Avoid Legal Pitfalls 3:30 minutes
nforum.com/idea-hub/topics/the-world/video/branson-on-business-advice-to-entrepreneurs-inside-the-entrepreneurial-mind-series
· Forms of Business Ownership 3:54 minutes
tube.com/watch?v=Wtmw1oxNiWg
· Limited Liability Companies 1:00 minute
tube.com/watch?v=szddNbp8s6g
· The Corporation – A Legal “Person” 5:48 minutes
tube.com/watch?v=wkygXc9IM5U
Chapter 6 – Franchising and the Entrepreneur
· Buying A Business or A Franchise 2:06 minutes
tube.com/watch?v=90fIl2TbpLc
· Fast Foods Gone Global – Brazil Hearts McDonald’s 2:46 minutes
velchannel.com/video/brazil-hearts-mcdonalds
· Fast Foods Gone Global – India’s Take on KFC 1:16 minutes
velchannel.com/video/indias-take-on-kfc
· Fast Foods Gone Global – Keeping Subway Kosher 1:28 minutes
velchannel.com/video/keeping-subway-kosher
· Fast Foods Gone Global – Local and Global in London 2:06 minutes
velchannel.com/video/local-and-global-in-london
· Fast Foods Gone Global – What’s Hot in Chile 2:11 minutes
velchannel.com/video/whats-hot-in-chile
· Inside the McDonald’s Empire 37:07 minutes
c.com/gallery/?video=1409843942
Chapter 7 – Buying an Existing Business
· 5 Questions to Ask Before Buying a Business 5:34 minutes
tube.com / watch?v=zro0E74_qZA&feature=related
· Buying a Business 1:42 minutes
tube.com/watch?v=G6TRqfDcCUM&NR=1
· Buying a Business – Bill Bartmann 5:31 minutes
tube.com/watch?v=j5Pz3Aweof4&NR=1
· Buying an Existing Small Business 1:04 minutes
tube.com/watch?v=KjW7eNB71kw&NR=1
Section II I : Building the Business Plan :
Marketing and Financial Considerations
Chapter 8 – Building a Powerful Market Plan
· Bloguerrilla – Guerrilla Marketing 2:05 minutes
tube.com/watch?v=QlBMF1MvAGY
· Cannes Lions 2012 – Best Guerilla Marketing Campaign 5:26 minutes
tube.com/watch?v=Y6-3UJIcmZ4
· Creative Guerrilla Marketing 0:15 minutes
tube.com/user/cguerrillamblog
· Guerrilla Marketing 2:07 minutes
tube.com/watch?v=_5D52OB84Gw
· Guerrilla Marketing Ideas for Any Business 8:58 minutes
tube.com/watch?v=ZdtC0VeH5OI
· Guerrilla Marketing Example – Fast Lane 1:42 minutes
tube.com/watch?v=98EJx7OKqLI
· Guerilla Marketing Example – Coco-Cola Happiness Machine 2:03 minutes
tube.com/watch?v=qMOuF8oskRU
· Launching a New Product 2:23 minutes
http://smallbiztren d s.com/2009/12/launching-a-new-product.html
· Marketing 8:10 minutes
.gov/strategie s forgrowth/marketing/index.html
· Measuring Customer Intelligence 5:22 minutes
http: / /www.bnet.com/2434-18434_23-162366.html
· The Simple Truths of Service 2:00 minutes
http:/ / www.stservicemovie.com/
Chapter 9 – E-Commerce and the Entrepreneur
· What is Cloud Computing? 3:20 minutes
tube.com/watch?v=ae_DKNwK_ms
· An Introduction to Cloud Computing 9:56 minutes
http://www. y outube.com/watch?v=voHACmpTqkA
· Business Tips – 6 Key Web Pages for E-Commerce Web Sites 6:19 minutes
http://www.y o utube.com/watch?v=9xrzIwkYxPU&feature=related
· E-Commerce - Evolution 6:52 minutes
tube.com/ w atch?v=LW4X3b_j0eE&feature=related
· How to Create a Successful E-Commerce Web Site 4:25 minutes
tube.com/wa t ch?v=lWW5TAVQtLw&feature=fvw
· Technology and Growth 7:19 minutes
http://w w w.sba.gov/strategiesforgrowth/technology/index.html
Chapter 10 – Pricing Strategies
· How to Price Your Product 3:08 minutes
tube.co m /watch?v=4phxRH6vk-I&feature=related
· Is Your Product Too Expensive? 10:00 minutes
tube.com/watch?v=isZZ8NZ7vuk
· Marketing & Advertising: How to Price Your Product 3:08 minutes
tube.com/watch?v=4phxRH6vk-I
· Pricing Your Product 5:04 minutes
tube.co m /watch?v=9_2Hu1jQA_4
· Roundtable Discussion: Structuring Profitable Products – Pricing 6:57 minutes
tube.com/watch?v=RSAe_Fr9AJY
Chapter 11 – Creating a Successful Financial Plan
· Desperately Seeking Finance I 9:40 minutes
tube.com/wa t ch?v=3uuzC5MEAHY
· Desperately Seeking Finance II 6:57 minutes
tube.com/w a tch?v=Z71dl3lZdvU
· Financial Ratio Analysis 12:17 minutes
tube.com/watch?v=0kcdFHWcXjw
Chapter 12 – Managing Cash Flow
· The Credit Crunch 4:24 minutes
nforum.com/idea-hub/topics/the-world/video/msnbc-more-on-the-credit-crunch
· How to Manage Cash Flow 9:37 minutes
tube.com/watch?v=TdEMY5nxWCE
· How to Raise Capital: The #1 Skill of an Entrepreneur 10:50 minutes
tube.com/watch?v=yQLhWtgAT0A
Section I V : Putting the Business Plan to Work : Sources of Funds
Chapter 13 – Sources of Financing: Debt and Equity
· BioLumix: Investing Your Own Money First 6:54 minutes
http://www.y o utube.com/watch?v=VR4khyTQrDc&feature=channel
· Find Investors – Which money is best debt or equity? 2:18 minutes
u tube.com/watch?v=ru8BNWiD13o
· Raising Money for Your Business 1:02 minutes
t ube.com/watch?v=EiiOritLYyE
Chapter 15 – Global Aspects of Entrepreneurship
· Berkeley Entrepreneurs Forum – Tech Entrepreneurship on the Global Stage
tube.com/watch?v=-urhpWUDhko 1:48:23 minutes
· Localize to Globalize 2:09 minutes
h t tp://www.openforum.com/idea-hub/topics/the-world/video/cardmember-profile-local-concepts-inc
· Richard Branson talks about Global Entrepreneurship Week 3:03 minutes
tub e .com/watch?v=yVIYRNuWH8I&feature=related
· Richard Woods – KYI Kyoto 8:58 minutes
tube . com/watch?v=Ew0uXgaD3KM
Chapter 16 – Building a New Venture Team and Planning for the Next Generation
· Business Owner Succession and Exit Planning 9:03 minutes
http://www . y o u t ube.com/watch?v=BC2hPdkSf2k
· Distribute Equity in Closely-Held Business, Family Business 9:44 minutes
t u be.com/watch?v=RiHcM-ZUjnM
· Family Business Succession Planning 5:50 minutes
http://www.y o utube.com/watch?v=XJ2mAQnEHis
· Good Interview Questions to Ask 1:57 minutes
http://ww w .youtube.com/watch?v=o6YBlvInWfU
· Managing a Family Business 5:34 minutes
tube.com/watch?v=SnXIcT0Fg7s&feature=related
· Succession Planning Tips 2:39 minutes
tu b e.com/watch?v=Ch-drp0SWrM&feature=related
· Team Building 8:57 minutes
.gov/stra t egiesforgrowth/teambuilding/index.html
· The Simple Truths of Leadership 2:15 minutes
leaders h ipmovie.com/
· You Can’t Send a Duck to Eagle School – Hiring 2:30 minutes
lesch o olmovie.com/
Additional Video and Podcast Web Site Resources
Search these sites for key entrepreneurial terms for the most recent resources with new videos and podcasts posted regularly.
· CNN Money.com – Small Business Video
http://money . cnn.com/video/smallbusiness/
· Dotcomsecrets.com
http://w w w.dotcomsecrets.com/blog
· Entrepreneur.com
repreneur.com/video/
· CNN Money.com – Small Business Video
.com/video/smallbusiness/
· Simple Truths.com
pletruths.com/movies.asp
· SpinXpress
nxpress.com/
· Small Business Administration: Strategies for Growth
.gov/strategiesforgrowth
· Smithsonian.org – Invention at the Smithsonian
thsonian.org/video/
· Stanford University’s Entrepreneurship Corner – Ongoing podcasts
nford.edu/podcasts.html
· The Wall Street Journal's – Small Business Link
.com/public/page/news-small-business-marketing.html
· You Tube
tube.com
Alphabetical Listing of Video Links by Title
5 Questions to Ask Before Buying a Business 5:34 minutes
tube.com/watch?v=zro0E74_qZA&feature=related
An Introduction to Cloud Computing 9:56 minutes
tube.com/watch?v=voHACmpTqkA
Avoid Legal Pitfalls 3:30 minutes
nforum.com/idea-hub/topics/the-world/video/branson-on-business-advice-to-entrepreneurs-inside-the-entrepreneurial-mind-series
Berkeley Entrepreneurs Forum – Tech Entrepreneurship on the Global Stage
tube.com/watch?v=-urhpWUDhko 1:48:23 minutes
Berkeley Entrepreneurs Forum – Tech Entrepreneurship on the Global Stage
tube.com/watch?v=-urhpWUDhko 1:48:23 minutes
BioLumix: Investing Your Own Money First 6:54 minutes
tube.com/watch?v=VR4khyTQrDc&feature=channel
Bloguerrilla – Guerrilla Marketing 2:05 minutes
tube.com/watch?v=QlBMF1MvAGY
Business Owner Succession and Exit Planning 9:03 minutes
tube.com/watch?v=BC2hPdkSf2k
Business Tips – 6 Key Web Pages for E-Commerce Web Sites 6:19 minutes
tube.com/watch?v=9xrzIwkYxPU&feature=related
Buying a Business – Bill Bartmann 5:31 minutes
tube.com/watch?v=j5Pz3Aweof4&NR=1
Buying A Business or A Franchise 2:06 minutes
tube.com/watch?v=90fIl2TbpLc
Buying a Business 1:42 minutes
tube.com/watch?v=G6TRqfDcCUM&NR=1
Buying an Existing Small Business 1:04 minutes
tube.com/watch?v=KjW7eNB71kw&NR=1
Cannes Lions 2012 – Best Guerilla Marketing Campaign 5:26 minutes
tube.com/watch?v=Y6-3UJIcmZ4
Creative Guerrilla Marketing 0:15 minutes
tube.com/user/cguerrillamblog
Creativity Loves Constraint 1:40 minutes
nford.edu/authorMaterialInfo.html?mid=1530
Desperately Seeking Finance I 9:40 minutes
tube.com/watch?v=3uuzC5MEAHY
Desperately Seeking Finance II 6:57 minutes
tube.com/watch?v=Z71dl3lZdvU
Developing A Successful Business Plan:
SBA Business Plan Webinar – Part 1: Introduction 2:17 minutes
tube.com/watch?v=tEL_l7klIY8
Disaster Recovery 6:44 minutes
.gov/strategiesforgrowth/disasterrecovery/index.html
Distribute Equity in Closely-Held Business, Family Business 9:44 minutes
tube.com/watch?v=RiHcM-ZUjnM
E-Commerce - Evolution 6:52 minutes
tube.com/watch?v=LW4X3b_j0eE&feature=related
Exporting Opportunities 6:43 minutes
.gov/strategiesforgrowth/exportingopportunities/index.html
Eye to Eye: Richard Branson 7:10 minutes
tube.com/watch?v=Q6hILGfbqSg&feature=PlayList&p=3BE9FC907D0E88E9&index=33
Family Business Succession Planning 5:50 minutes
tube.com/watch?v=XJ2mAQnEHis
Fast Foods Gone Global – Brazil Hearts McDonald’s 2:46 minutes
velchannel.com/video/brazil-hearts-mcdonalds
Fast Foods Gone Global – India’s Take on KFC 1:16 minutes
velchannel.com/video/indias-take-on-kfc
Fast Foods Gone Global – Keeping Subway Kosher 1:28 minutes
velchannel.com/video/keeping-subway-kosher
Fast Foods Gone Global – Local and Global in London 2:06 minutes
velchannel.com/video/local-and-global-in-london
Fast Foods Gone Global – What’s Hot in Chile 2:11 minutes
velchannel.com/video/whats-hot-in-chile
Feasibility Study Template 1:08 minutes
tube.com/watch?v=gNsimuW0dJU
Financial Ratio Analysis 12:17 minutes
tube.com/watch?v=0kcdFHWcXjw
Find Investors – Which money is best debt or equity? 2:18 minutes
tube.com/watch?v=ru8BNWiD13o
Forms of Business Ownership 3:54 minutes
tube.com/watch?v=Wtmw1oxNiWg
From Artist to Entrepreneur 46:17 minutes
nford.edu/authorMaterialInfo.html?mid=2278
Good Interview Questions to Ask 1:57 minutes
tube.com/watch?v=o6YBlvInWfU
Growing a Woman’s Security Biz 3:40 minutes
.com/video/fsb/2008/10/13/fsb.makeover.picore.smb/
Guerilla Marketing Example – Coco-Cola Happiness Machine 2:03 minutes
tube.com/watch?v=qMOuF8oskRU
Guerrilla Marketing 2:07 minutes
tube.com/watch?v=_5D52OB84Gw
Guerrilla Marketing Example – Fast Lane 1:42 minutes
tube.com/watch?v=98EJx7OKqLI
Guerrilla Marketing Ideas for Any Business 8:58 minutes
tube.com/watch?v=ZdtC0VeH5OI
How to Create a Successful E-Commerce Web Site 4:25 minutes
tube.com/watch?v=lWW5TAVQtLw&feature=fvw
How to Manage Cash Flow 9:37 minutes
tube.com/watch?v=TdEMY5nxWCE
How to Price Your Product 3:08 minutes
tube.com/watch?v=4phxRH6vk-I&feature=related
How to Raise Capital: The #1 Skill of an Entrepreneur 10:50 minutes
tube.com/watch?v=yQLhWtgAT0A
How to Write a Business Plan 9:02 minutes
tube.com/watch?v=x0y3VgjhGw0
Importance of a Business Plan to Raise Money 1:37 minutes
tube.com/watch?v=-xLFZTxkgmM&NR=1
Inside the McDonald’s Empire 37:07 minutes
c.com/gallery/?video=1409843942
Intellectual Property 1:50 minutes
/file/3003762
Is Your Product Too Expensive? 10:00 minutes
tube.com/watch?v=isZZ8NZ7vuk
Launching a New Product 2:23 minutes
/2009/12/launching-a-new-product.html
Limited Liability Companies 1:00 minute
tube.com/watch?v=szddNbp8s6g
Localize to Globalize 2:09 minutes
nforum.com/idea-hub/topics/the-world/video/cardmember-profile-local-concepts-inc
Managing a Family Business 5:34 minutes
tube.com/watch?v=SnXIcT0Fg7s&feature=related
Marketing & Advertising: How to Price Your Product 3:08 minutes
tube.com/watch?v=4phxRH6vk-I
Marketing 8:10 minutes
.gov/strategiesforgrowth/marketing/index.html
Measuring Customer Intelligence 5:22 minutes
t.com/2434-18434_23-162366.html
Pricing Your Product 5:04 minutes
tube.com/watch?v=9_2Hu1jQA_4
Profiles of Success 6:01 minutes
.gov/strategiesforgrowth/success/index.html
Raising Money for Your Business 1:02 minutes
tube.com/watch?v=EiiOritLYyE
Real American Stories – Fireworks 10:15 minutes
lamericanstories.com/fireworks/
Richard Branson on Business: Advice to Entrepreneurs 1:06 minutes
nforum.com/idea – hub/topics/the – world/video/branson – on – business – advice – to – entrepreneurs – inside – the – entrepreneurial – mind – series
Richard Branson talks about Global Entrepreneurship Week 3:03 minutes
tube.com/watch?v=yVIYRNuWH8I&feature=related
Richard Woods – KYI Kyoto 8:58 minutes
tube.com/watch?v=Ew0uXgaD3KM
Roundtable Discussion: Structuring Profitable Products – Pricing 6:57 minutes
tube.com/watch?v=RSAe_Fr9AJY
SBA Business Plan Webinar – Parts 1 through 8 2:17 minutes
tube.com/watch?v=tEL_l7klIY8
Succession Planning Tips 2:39 minutes
tube.com/watch?v=Ch-drp0SWrM&feature=related
Team Building 8:57 minutes
.gov/strategiesforgrowth/teambuilding/index.html
Technology and Growth 7:19 minutes
.gov/strategiesforgrowth/technology/index.html
Teen 24 – Young Entrepreneurs 4:23 minutes
tube.com/watch?v=IQ3kGkDUcqM&feature=related
Teen Millionaires … How did they do it? 8:11 minutes
tube.com/watch?v=MZXHlLQGquQ&feature=related
The American Dream 1:25 minutes
nforum.com/idea – hub/topics/the – world/video/cardmember – profile – olga – adler – interiors – share – your – story
The Corporation – A Legal “Person” 5:48 minutes
tube.com/watch?v=wkygXc9IM5U
The Credit Crunch 4:24 minutes
nforum.com/idea-hub/topics/the-world/video/msnbc-more-on-the-credit-crunch
The Simple Truths of Change 2:20 minutes
ngeisgoodmovie.com/
The Simple Truths of Creativity 2:20 minutes
erairplanemovie.com/
The Simple Truths of Leadership 2:15 minutes
leadershipmovie.com/
The Simple Truths of Service – Differentiation 2:00 minutes
ervicemovie.com/
The Simple Truths of Service 2:00 minutes
ervicemovie.com/
Three Factors to Improve Entrepreneurial Success 2:11 minutes
tube.com/watch?v=W7ubqh1Rkts&feature=channel
Top 10 Mistakes Made by Entrepreneurs 1:06 minutes
tube.com/watch?v=gtHZUr3mdlY
What is Cloud Computing? 3:20 minutes
tube.com/watch?v=ae_DKNwK_ms
What is Creativity? 6:10 minutes
nford.edu/authorMaterialInfo.html?mid=1187
You Can’t Send a Duck to Eagle School – Hiring 2:30 minutes
leschoolmovie.com/
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Video and Podcast Guide