Rutgers, The State University of New Jersey
Rutgers Business School:
Entrepreneurship Undergraduate Minor & Concentration Programs
Approved by Rutgers Business School Faculty on March 5, 2010
Rutgers Business School
Newark and New Brunswick
RBS: Entrepreneurship Undergraduate Minor & Concentration Programs
INTRODUCTION
This document is an updated version of the Entrepreneurship Minor & concentration proposal that was presented, voted and unanimously approved, for immediate implementation at the Rutgers Business School (RBS) faculty meeting and retreat held on 5 March, 2010. Prior to its approval at the RBS faculty meeting, this proposal, as per RBS procedures, policies, and bylaws was approved by the RBS Policy Committee in Newark and the New Brunswick Fellows. In Newark, the minor is made available to all undergraduates in any school at Rutgers-Newark as well as at NJIT.
As suggested at the time of the presentation, this document has been updated to include additional courses that were identified to fit this program. Future updates to this minor and concentration may be available as new classes are added to this program.
This program is for the development of a Rutgers Business School Minor and Concentration in Entrepreneurship. The program is designed for students who want to develop skills to start a new business, take on business development in larger organizations, seek to understand how to asses an entrepreneurial idea, or launch a social venture. The program is available to both Rutgers Business School and non-Rutgers Business School students in Newark and New Brunswick. This idea meets several objectives:
1. There is a growing demand for an entrepreneurship program in Newark and New Brunswick. Rutgers Business School has the expertise to meet this need.
2. It will allow Rutgers Business School to provide a service to the general Newark and New Brunswick campus. It will make the school a key player in the local community.
3. It is a program that is strongly supported by central administration.
The program has two tracks: a non-RBS major and an RBS major track. Courses have both RBS and non-RBS students. Such diversity allows for the generation of a variety of ideas and perspectives on problems (for example, having engineering or science majors interact with RBS students). Students will be advised to follow a course sequence that is structured such that basic business knowledge and skills will have to be acquired before more advanced courses can be taken. While this sequence is advised for the benefit of those seeking the minor, it will not supersede the requirements for each course.
In Newark, the Entrepreneurship program consists of an Entrepreneurship Minor for Non-RBS students and an Entrepreneurship Concentration for RBS Students. In New Brunswick, it consists on an Entrepreneurship Minor for RBS and Non-RBS Majors. The program and courses have their own Subject Code, which is 382-ENTREPRENEURSHIP. The use of this Subject Code serves to facilitate the implementation of the program, to control the students registering in it, and to easily identify course offerings within the program.
This proposal has been voted on and approved by the Management department. At the campus level, in Newark, it was voted on and approved by the Undergraduate Policy Committee. In New Brunswick, the proposal was voted on and accepted by the New Brunswick Fellows.
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RBS: Entrepreneurship Undergraduate Minor & Concentration Programs
NEWARK
A minor is open to non-RBS students and requires 18 credits. A concentration may only be taken by RBS students and requires 9 credits.
The Minor’s Structure (NON-RBS Majors)
Non-RBS students pursuing the entrepreneurship minor will take all 6 courses (18 credits). The suggested course track for this minor will be to first take the Preliminary Core Requirements (9 Credits), then take the Entrepreneurship Core courses (6 Credits), and finally select an elective (3 credits).
Currently none of the classes with subject code 382 has any prerequisites.
Preliminary Core Requirements (9 Cr) Credits
29:010:203 Introduction to Financial Accounting 3
29:010:204 Introduction to Managerial Accounting 3
29:630:301 Introduction to Marketing 3
(*)Entrepreneurship Core Requirements (6 Cr) Credits
29:382:302 Introduction to Entrepreneurship 3
29:382:303 Managing Growing Ventures 3
(*)Open only to Juniors and Seniors
Elective Courses (3 Cr)
Select ONLY one Credits
29:382:310 Social Entrepreneurship 3
29:382:342 Urban Entrepreneurship & Economic Development 3
29:382:340 Creativity, Innovation, & Entrepreneurship 3
29:382:496 Entrepreneurship Practicum 3
29:382:XXX Technology Ventures (Technology Entrepreneurship) 3
29:620:486 Music Industry 3
29:630:369 New Product Planning 3
29:382:496 Entrepreneurship Practicum 3
29:382:352 Multicultural Market 3
The Concentration’s Structure ((RBS Majors)
RBS students pursuing the Entrepreneurship concentration will take 3 courses (9 credits). The courses include two Entrepreneurship Core Requirements (6 credits), and one Entrepreneurship elective (3 credits). This plan acknowledges that the 3 core business classes required for the ENT minor in Newark are already part of the RBS core requirements leaving RBS-students with 9 unique credits to accrue in ENT. Additionally, any student doing a management major who wishes to do the ENT concentration may do so with the understanding that he/she may not double count his/her elective credits.
Currently none of the classes with subject code 382 has any prerequisites.
(*)Entrepreneurship Core Requirements (6 Cr) Credits
29:382:302 Introduction to Entrepreneurship 3
29:382:303 Managing Growing Ventures 3
(*)Open only to Juniors and Seniors
Elective Courses (3 Cr) Credits
Select ONLY one
29:382:310 Social Entrepreneurship 3
29:382:342 Urban Entrepreneurship & Economic Development 3
29:382:340 Creativity, Innovation, & Entrepreneurship 3
29:382:496 Entrepreneurship Practicum 3
29:382:XXX Technology Ventures (Technology Entrepreneurship) 3
29:620:486 Music Industry 3
29:630:369 New Product Planning 3
29:382:496 Entrepreneurship Practicum 3
29:382:352 Multicultural Market 3
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RBS: Entrepreneurship Undergraduate Minor & Concentration Programs
NEW BRUNSWICK
A minor is open to RBS and non-RBS students. All students wishing to do this Minor (RBS-Majors and NON-RBS-Majors) must fill out the ENT Minor’s application form. While classes are open to all Rutgers students, preference is given to those enrolled in the ENT Minor. See below for the details for RBS and Non-RBS students.
Minor For NON-RBS Majors
The non-RBS majors will take the following courses (18 credits). The suggested course track for the students will be to first take the Preliminary Core Requirements (9 credits), then take the Entrepreneurship Core courses (6 Credits), and finally select an elective (3 credits) as indicated below. Students cannot declare the minor until they have successfully taken the 3 Preliminary Core Requirements as listed below.
Currently none of the classes with subject code 382 has any prerequisites.
(*)Preliminary Core Requirements (9 Cr) Credits
33:382:103 Accounting For Entrepreneurs and Small Business 3
33:382:202 Marketing For Entrepreneurs and Small Business 3
33:382:204 Finance For Entrepreneurs and Small Business 3
(*) Students cannot declare the Entrepreneurship minor until they have successfully passed these 3 Preliminary Core Requirements courses.
(**)Entrepreneurship Core Requirements (6 Cr) Credits
33:382:302 Introduction to Entrepreneurship 3
33:382:303 Managing Growing Ventures 3
(**)Open only to Juniors and Seniors
Elective Courses (3 Cr) Credits
Select one
33:382:310 Social Entrepreneurship 3
33:382:342 Urban Entrepreneurship & Economic Development 3
33:382:340 Creativity, Innovation, & Entrepreneurship 3
29:382:496 Entrepreneurship Practicum 3
29:382:XXX Technology Ventures (Technology Entrepreneurship) 3
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RBS: Entrepreneurship Undergraduate Minor & Concentration Programs
MINOR FOR RBS MAJORS
The RBS majors will take the following courses (18 credits). The suggested course track for the students will be to first take the Preliminary Core Requirements (9 credits), then take the Entrepreneurship Core courses (6 Credits), and finally select an elective (3 credits) as indicated below.
Currently none of the classes with subject code 382 have any pre-requisites.
Preliminary Core Requirements (9 Cr) Credits
33:010:272 Introduction to Financial Accounting 3
33:010:275 Introduction to Managerial Accounting 3
33:011:301 Introduction to Marketing 3
(*)Entrepreneurship Core Requirements (6 Cr) Credits
33:382:302 Introduction to Entrepreneurship 3
33:382:303 Managing Growing Ventures 3
(*)Open only to Juniors and Seniors
Elective Courses (3 Cr) Credits
Select one
33:382:310 Social Entrepreneurship 3
33:382:342 Urban Entrepreneurship & Economic Development 3
33:382:340 Creativity, Innovation, & Entrepreneurship 3
29:382:496 Entrepreneurship Practicum 3
29:382:XXX Technology Ventures (Technology Entrepreneurship) 3
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RBS: Entrepreneurship Undergraduate Minor & Concentration Programs
GENERAL Q&A
1. What is the Entrepreneurship program all about?
This program is focused on the implementation and development of an idea through to the creation of a new venture. Entrepreneurship courses are meant to provide students with unique knowledge on how to go from an idea, (i.e., a new product, new service, or social change) into a venture capable of making it happen, and how to get that venture off the ground and running. As such, entrepreneurship classes are focused on understanding the creation and growth of new ventures rather than on providing knowledge about how to manage or participate in a well-established organization. This degree it is not a replacement for management majors or minors.
2. Who will qualify for the Entrepreneurship minor / concentration?
All Rutgers enrolled students, whether they are majoring in any of the departments at RBS or not, can qualify to enroll in any of the Entrepreneurship courses. In other words, the Entrepreneurship program will be open to all students in good standing at Rutgers. In particular, in Newark the minor will be open to non-RBS students while the concentration will be offered to RBS students. In New Brunswick, the Minor will be open to both RBS and non-RBS Students.
3. How will RBS students enroll in or declare the minor or the concentration?
RBS students on good standing wishing to take the Entrepreneurship minor/concentration will have to submit an application for admission at the RBS admission at the RBS undergrad students’ office. Upon receiving the application, the student will be advised about about the required course load based on his/her majoring preferences and entrepreneurial interests. Students will be admitted on a space available basis.
4. How will non-RBS students enroll in or declare the minor?
Non-RBS students on good standing wishing to take the Entrepreneurship minor will have to submit an application for admission at the RBS undergrad students’ office. Upon receiving the application, the student will be advised about the required course load based on his/her entrepreneurial interests. Students will be admitted on a space available basis. Upon acceptance, students will be assigned a Special Permit number (SP) to register in each class.
5. How will the successful completion of the minor or concentration be noted?
The notation of the successful completion of the minor will be noted on the student’
6. How will this degree be advertised?
Upon approval by the Fellows and the RBS faculty, this degree will be announced to students through the RBS Career Management Office, RBS website, and via the Newark and New Brunswick wide List servs. Likewise, information about the degree will be made part of the upcoming career fair events and registration materials for the corresponding period. (If necessary, the new minor will be advertised in the Daily Targum.)
7. Do new Entrepreneurship subject classes need to be created?
No. All classes included in this document are already being taught.
8. Does the minor involve courses offered by other departments or schools outside RBS?
No it does not. All classes are currently taught through RBS.
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CLASSES - DESCRIPTIONS
The following descriptions come from the current class catalog and corresponding Syllabus.
29:010:203 Introduction to Financial Accounting (3 Cr)
Introduction to basic accounting concepts, business and reporting, and accounting; emphasis on measuring and recording transactions and interpreting financial statements.
29:010:204 Introduction to Managerial Accounting (3 Cr)
Introduction to basic concepts of management accounting with emphasis on decision making and controlling operations through the use of budgets and forecasting models, cost and activity analyses, and various financial and nonfinancial performance measures.
29:630:301 Introduction to Marketing (3 Cr)
Extensive overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in business firms and nonprofit organizations. Consumer behavior, marketing research, industrial marketing, pricing, channels of distribution, and promotion.
29:382:302 / 33:382:302 Introduction to Entrepreneurship (3 Cr)
This course offers a framework for understanding the entrepreneurial process and exposes students to challenges, problems, and issues faced by entrepreneurs who start new businesses. Case study is the principal teaching method, supplemented by lectures, business cases, and guest speakers. Major objectives are for students to learn how to identify and evaluate business opportunities, develop a business concept, assess and obtain the required resources, and manage the growth of new ventures.
29:382:303 / 33:382:303 Managing Growing Ventures (3 Cr)
This course offers an overview of running a small business including a discussion of leadership, strategy, marketing, finance, operations, human resources, supplier management, facilities, banking, legal and regulatory considerations. These topics are integrated and presented in the context of a small business environment. A combination of business case examples and text will be used to supplement lectures, student project work and guest speakers. The major objectives are used to supplement lectures, student project work and guest speakers. The major objectives are for students to learn how to plan and manage the various activities essential for effectively running a small business and how to recognize and avoid the common mistakes made by small business managers.
IMPORTANT NOTE: Introduction to Entrepreneurship is not a prerequisite for this course. This course is intended for those who want to know how to manage and grow small business.
29:382:310 / 33:382:310 Social Entrepreneurship (3 Cr)
The purpose of this course is to examine entrepreneurship as a mechanism for social change, economic development, and community wealth creation. Specifically, we will examine the concepts and practice of social entrepreneurship, through readings, class discussions, and project assignments. Objectives include: your learning how to define the social impact of a business in terms of underserved markets, and your learning the elements of developing (or creating) a social business model that is sustainable and scalable (i.e., that can have exponential growth and impact).
29:382:342/ 33:382:342 Urban Entrepreneurship & Economic Development (3 Cr)
Currently taught at Newark. The purpose of this course is to explore the many dimensions of urban entrepreneurship in the context of economic development through an exploration of the business and policy issues, the use of action research methods and the development and completion of consulting projects. The location of the course in New Jersey provides a unique opportunity to have the city become a laboratory for student education in the areas of urban entrepreneurship and economic development. Students in this course will be directed to develop urban framed entrepreneurial initiatives suited to foster social and economic development in New Jersey.