Romeo and Juliet - FILM POSTERS

Romeo and Juliet - FILM POSTERS

Primary purpose of a film poster: a vital tool for success of film

Functions:

1) to advertise film

2) to inform and excite the audience about an upcoming film

3) to relay important details relating to release date, actors, and age suitability (rating, PG 14A, R)

METHODS OF DEVELOPING MEANING – Visual Elements and Conventions

1) Use of VISUAL ELEMENTS:

- IMAGES: what values, beliefs, concepts, ideas are being emphasized by these visual choices?

- LOOK & CONTENT: lettering/font/information – how does the design enhance the message?

- LIGHT – CONTRAST – COLOUR – how is the colour and use of contrast organized on the poster?

- PROPORTION:

- COMPOSITION- an enticing layout that creates a 'movie-at-a-glance' image – combination of all visual elements

these VISUAL ELEMENTS also PROVIDE INFORMATION about the THEMATIC ISSUES and the GENRE

Successful film posters follow certain CONVENTIONS in order to appeal to audiences:

2) Use of CONVENTIONS:

- POINT OF FOCUS: Image of star OR an iconic image from the film

- Main actor(s) name

- Background images

- Title of film

- Tag line (line from script, or other caption)

- Billing block (now playing, coming soon, etc)

For each of the following posters

a. identify the visual elements and explain the ways in which they are effective

b. identify the types of conventions used and their specific purpose.