Promethean Announces Partnership with BrainPOP

Combines World-Class Animated Content

with Leading Integrated Classroom Solution

ATLANTA – June 21 – Promethean, a global leader in interactive learning, today announced an exciting new partnership with BrainPOP, the world’s leading producer of online, animated educational movies for grades K-12. The web sites for BrainPOP and BrainPOP Jr., its K-3 edition, welcome more than one million new viewers each month. Both sites’ content will be optimized to integrate seamlessly with Promethean Activclassroom technology, allowing teachers to develop and deliver more dynamic, engaging and effective lessons.

"Using Promethean and BrainPOP together provides the resources that any teacher needs to engage interest, meet learning styles and differentiate instruction for all students,” said Jill Meeker, a Fulton County, GA elementary school teacher who uses both technologies in her classroom. “I know the impact of this partnership will be tremendous.”

For the first time, BrainPOP, BrainPOP Jr., BrainPOP Español and all combo and premium packages will be available as part of a “bundle” sold alongside Promethean products and on Promethean’s new eCommercial portal. BrainPOP will also continue selling directly to schools, districts, teachers and families.

“The partnership between our two companies provides the best of both worlds,” said Mark Elliott, President of Promethean, Inc., who described the collaboration as part of Promethean’s ongoing commitment to give teachers the most effective tools for improving student engagement. “BrainPOP’s award-winning educational content delivered on the Promethean Activboard keeps students enthusiastic and interested in the lessons, which results in an increase in participation and knowledge.”

BrainPOP, geared toward grades 3-12, provides more than 650 curriculum-based movies spanning seven subjects: Science, Math, English, Social Studies, Health, Arts and Music and Technology. BrainPOP Jr., designed specifically for grades K-3, consists of movies, quizzes, games, lessons and printables on Science, Health, Writing, Reading, Social Studies and Math. All animated topics are developed in accordance with national education standards (NCTM, NSES and NCTE).

“This partnership between BrainPOP and Promethean is a natural fit,” said Avraham Kadar, M.D., founder and CEO of BrainPOP. “Teachers and students already love using BrainPOP in the classroom. With Activboard as a stage for our content, there’s even more opportunity for long-term student success.”

Educators and journalists are invited to attend a press conference and demonstration of the Promethean-BrainPOP collaboration during the National Education Computing Conference in Atlanta on Tuesday, June 26th at 12:30 pm.

Location: Omni Hotel Maple Room
100 CNN Center
Atlanta, GA 30303

Agenda: 12:30-12:45 Meet and Greet
12:45-1:15 Demo (followed by Q&A)

About BrainPOP: BrainPOP (www.brainpop.com) is the leading producer of animated educational movies for grades 3-12. Guided by their hosts, Tim and Moby, millions of students regularly watch BrainPOP movies and exchange messages with a dynamic cast of characters who lead them through related activities on the BrainPOP web site, including homework help, interactive quizzes, comic strips and experiments. Founded in 1999 by Avraham Kadar, M.D., BrainPOP has won multiple education and media awards and has developed partnerships with a number of international brands, including McGraw-Hill, National Geographic, Yahoo! and AOL. In 2006, the company launched BrainPOP Jr. (www.brainpopjr.com), targeted to children in grades K-3. Like BrainPOP, BrainPOP Jr. teaches core curriculum topics in a fun and easily digestible manner, while correlating to national standards and testing mandates. BrainPOP is also available in Spanish at es.brainpop.com. BrainPOP’s first print title, The Science Almanac for Kids, was published in 2004.

About Promethean: Promethean, the world’s most admired education technology company, is a global leader in interactive learning technology that empowers teachers to engage, educate, assess and motivate learners. Developed by and for educators, its award-winning products help teachers to prepare digital lessons quickly and with greater ease. The technology enables them to create, customize and integrate text, web, video and audio content, so they can more easily capture students’ attention and accommodate different learning styles.

The company supplies Activboard, the world’s most durable interactive whiteboard technology; Activstudio, a software platform for secondary teaching; and Activprimary, the only product designed specifically for use in primary schools and kindergarten. It also offers hand-held Activotes that permit instantaneous assessment of pupils’ comprehension of lessons. Beyond the classroom, Promethean offers training and support to ensure maximum results and return on investment.

Promethean USA is headquartered in Atlanta, Georgia, with flagship headquarters in Blackburn, UK. For more information on its major products visit www.prometheanworld.com.

For more information, please visit www.prometheanworld.com.

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Contacts:

Traci Kampel

BrainPOP

212.689.9923, x19

Ian Bryan

Promethean
828.280.1990