NEW HAMPSHIRE LIQUOR COMMISSION
Minutes of April 27, 2017 Meeting
Page 8
Meeting commenced at 10:30 a.m.
Present: Chairman Joseph Mollica; Deputy Commissioner Michael Milligan; Nicole Brassard Jordan, Director of Marketing, Sales and Warehousing; James Richards, Store Operations Administrator; Lisa Gosselin, Wine Marketing Specialist; Mark Roy, Spirits Marketing Specialist; Lt. James Young, Enforcement; Patrick Kerns from DHL.
Excused: Daniel St. Hilaire, Director of Administration; Director Mark Armaganian, Enforcement.
Guests: Atty. Rosemary Wiant, NHLC
I) PLEDGE OF ALLEGIANCE
II) ACCEPTANCE OF MINUTES FROM THE COMMISSION MEETING HELD
APRIL 20, 2017.
Deputy Commissioner Milligan was excused from the start of the Commission Meeting. Chairman Mollica accepted the minutes from the April 20, 2017 Commission Meeting.
Deputy Commissioner Milligan joined the meeting at this time.
III) ADMINISTRATION
A) Director St. Hilaire is excused from today’s meeting.
B) DHL - Key Performance Indicators (KPI’s) Report Update
Mr. Kerns forwarded the KPI Report to the Commission and it’s been reviewed. Mr. Kerns reported the Inbound was at 90,000 and the outbound was at 88,000. The Fill Rates still remain on the low side. All KPIs were met. This is World Safety Day and DHL is celebrating with a cookout and free t-shirts for their employees.
Mr. Kerns stated he was notified that the Newport loading dock was converted to a pallet drop. This makes things very nice for the drivers and the store employees. Hillsboro is the last of the stores on that run that needs to be converted. Mr. Kerns will be going out to Warner next week to check out the store and the loading dock situation.
Mr. Kerns was excused from the meeting at this time.
IV) MARKETING AND SALES REPORT
1) Director Brassard Jordan thanks Mr. Kerns for his presentation at the Brokers meeting. It was very informative for everyone. Three weeks ago DHL and NHLC started the plastic recycle program at the stores. DHL is starting to receive the bags back this week. This program is not only good for the environment, it will be a financial benefit to the NHLC. It will take time to have any kind of numbers as far as what is being saved, but she will keep the Commission updated as things progress.
2) Store Operations
Mr. Richards has nothing to report at this time.
3) Merchandising Report
A) Wines
1. Recommended Allocated Wines for Distribution to Selected Stores
Approved the recommended allocated wines from Martignetti Companies of New Hampshire (5 codes) for distribution to select stores, as recommended.
2. NHLC Employee Training and Bordeaux Tasting
Approved the Employee Bordeaux Training and Tasting Session scheduled for Wednesday, May 17th from 1:30pm to 3:30pm at the Educational Center at Store 50, Nashua, as recommended. This training will feature Guillaume Touton, President of Touton Selections and will be made available to (40) NHLC store employees.
3. Horizon Beverage Wine Company Dinner Tasting
Approved the participation by Horizon Beverage Co. at their Prisoner Wine Dinner at Birch Wood Vineyard, Derry, NH, as recommended. This event will take place on Friday, May 4, 2017 from 6pm to 9pm. Horizon Beverage Co. will take orders on wines tasted that evening, offering a 15% discount on orders of 6 or more bottles, mixed and/or matched.
4. Martignetti Wine Dinner – Hanover Inn
Approved the participation by Martignetti Companies of New Hampshire at the Hanover Inn Wine Dinner, Hanover, NH. This event will take place on Thursday, May 25, 2017 at 6pm. Martignetti Companies of New Hampshire will take orders on wines tasted that evening, offering a 15% discount on orders of 6 or more bottles, mixed and/or matched.
5. Cab’s for Dad Rack Program – Martignetti
Approved the request from Martignetti Companies of New Hampshire to have a “Cabs for Dads” rack program in Cluster 1 stores (34, 38, 41, 50, 55, 66, 67, 69, 73, and 76) for the promotional month of June (5/30/17 thru 7/2/17), as recommended. Riedel glassware will also be displayed on these racks as well.
6. Roll Out and Test Market Requests – Seven Brokers – June
Approved the requests received from Horizon Beverage Co., Martignetti Companies of New Hampshire, Perfecta Wine Company, Pine State Beverage Co., Southern Glazer’s Wine & Spirits, and Vinilandia for wine roll outs and/or test markets to begin June 2017, as recommended.
7. Primary Source Recommendations
Approved all primary source submissions (5-primary source; 36-imported; and 2-exclusive agent), as recommended
8. Close Outs – Revision Southern Glazer’s Wine & Spirits
Approved the request from Southern Glazer’s Wine & Spirits for revised close out pricing for #6543 Folonari Pinot Grigio Venezie, as recommended.
9. Close Outs – Misc Reps
Approved the request from Southern Glazer’s Wine & Spirits (3 wine codes) to place these wines on close out pricing, as recommended. These wines are not recommended for sale in retail stores, but will be sold to on- and off-premise licensees.
10. June Special Offers – Horizon Additional
Approved (10) additional wine special offers received from Horizon Beverage Co. for the month of June (5/30/17 thru 7/2/17), as recommended.
11. July Special Offers
(a) Perfecta
Approved (3) wine special offers received from Perfecta Wine Co. for the month of July (7/3/17 thru 7/30/17), as recommended.
(b) MS Walker
Approved (37) wine special offers received from MS Walker for the month of July (7/3/17 thru 7/30/17), as recommended.
12. In-Store Wine Tasting Guillaume Touton – 2014 Bordeaux Release
Approved the request from Pine State Beverage Co. to hold an educational wine tasting and discussion “2014 Bordeaux Wine release” on Thursday, May 18, 2017 from 6:00pm to 7:15pm at the Learning Center in Store 50, with special guest Guillaume Touton, President of Touton Selections, as recommended. Only a limited number of registered participants (40) may attend at a cost of $12 through Ticket Leap, which guarantees class participation, a Riedel wine glass and a $10 NHLC coupon off (2) bottles of Bordeauxs featured at this event.
After review of each of the Wine items, Deputy Commissioner Milligan made a motion to approve the recommendations as presented and recommended by Ms. Gosselin and concurred approval by Director Brassard Jordan for the Wine items listed above. Chairman Mollica seconded the motions. The motions were unanimously adopted.
B) Spirits
1. Spirits Bi-Annual Review 3-month Warning Items
Approved the Bi-Annual Review of spirit codes that received a 3-month warning in the second half of fiscal year 2016, and the product status changes as follows: delist (2 codes), move from Full Distribution to Specialty Status (21 codes), move from Full Distribution to Limited Distribution (10 codes), and keep item as listed (18 codes – 13 for Full Distribution and 5 for Specialty), as recommended.
2. Line Extension Request, Southern Glazer’s Wine & Spirits, Clase Azul Reposado Tequila
Approved the request from Southern Glazer’s Wine & Spirits on behalf of MHW Ltd. to grant a line extension (added size) for #1566 Clase Azul Reposado Tequila 375mL, as recommended.
3. One Time Buy Offers
(a) Horizon Beverage, Woodford Reserve Kentucky Derby
Approved the request from Horizon Beverage Co. on behalf of Brown-Forman for a One Time Buy offer for #5005 2017 Woodford Reserve Kentucky Derby 1L, 5 cases (6-pack), as recommended. This product will ship into EXEL / DHL warehouse.
(b) Horizon Beverage, Patron Silver Tequila
Approved the request from Horizon Beverage Co. on behalf of Patron Spirits for a One Time Buy offer for #3084 Patron Silver Tequila 200mL, 300 cases (12-pack), as recommended. This product will ship into EXEL / DHL warehouse.
(c) Horizon Beverage, Wild Turkey American Honey
Approved the request from Horizon Beverage Co. on behalf of Campari America for a One Time Buy offer for #4141 Wild Turkey American Honey 50mL, 193 cases (120-pack), as recommended. This product is in the EXEL / DHL warehouse.
(d) Horizon Beverage, Jagermeister
Denied the request from Horizon Beverage Co. on behalf of Sidney Frank Importing Co. for a One Time Buy offer for #5401 Jagermeister 200mL, 100 cases (48-pack), as recommended.
(e) Horizon Beverage, Berry’s Panama 10yr Rum, St. Lucia 11yr Rum, and Guadeloupe 12yr Rum
Approved the request from Horizon Beverage Co. on behalf of Anchor Distilling Co. for a One Time Buy offer for #1562 Berry’s Panama 10yr Rum 750mL, 5 cases (6-pack), #1563 Berry’s St. Lucia 11yr Rum 750mL, 5 cases (6-pack), and #1564 Berry’s Guadeloupe 12yr Rum 750mL, 5 cases (6-pack), as recommended. These products will ship into EXEL / DHL warehouse.
(f) Horizon Beverage, Bartender’s various flavors RTD
Approved the request from Horizon Beverage Co. on behalf of Charles Jacquin for a One Time Buy offer for #1558 Bartender’s I’m Bananas Over You RTD 1.75L, 120 cases (6-pack), #1559 Bartender’s Strawberry Daiquiri RTD 1.75L, 120 cases (6-pack), #1560 Bartender’s Long Island Iced Tea RTD 1.75L, 120 cases (6-pack), and #1561 Bartender’s Deluxe Horchata RTD 1.75L, 120 cases (6-pack), as recommended. These products will ship into EXEL / DHL warehouse.
Denied the request from Horizon Beverage on behalf of Charles Jacquin for a One Time Buy offer for #5742 Bartender’s I’m Bananas Over You RTD 750mL, Bartender’s Margarita RTD 750mL, Bartender’s Strawberry Daiquiri 750mL, Bartender’s Long Island Iced Tea RTD 750mL, Bartender’s Deluxe Horchata 750mL, Bartender’s Kickass Mudslide RTD 750mL, Bartender’s Margarita RTD 1.75L, and Bartender’s Kickass Mudslide RTD 1.75L.
(g) Martignetti, John B. Stetson Bourbon
Approved the request from Martignetti Companies of New Hampshire on behalf of Vision Wine & Spirits for a One Time Buy offer for#1567 John B. Stetson Bourbon 750mL, 200 cases (12-pack), as recommended. This product will ship into EXEL / DHL warehouse.
(h) Perfecta Wine Company, Frankoft Gold Vodka
TABLED the request from Perfecta Wine Co. for a One Time Buy offer for Frankoft Gold Vodka 750mL, 1,140 cases (6-pack), as recommended.
(i) Pine State Beverage, Tini various cocktail RTDs
Approved the request from Pine State Beverage Co. for a One Time Buy offer for #1407 Be Tini Appletini Cocktail RTD 750mL, 100 cases (12-pack), #1410 Be Tini Lemon Drop Cocktail RTD 750mL, 100 cases (12-pack), #1413 Be Tini Tropical Sunset Cocktail RTD 750mL, 100 cases (12-pack), and #1511 Be Tini Pink Cranberry Cocktail RTD 750mL, 100 cases (12-pack), as recommended. These products will ship into EXEL / DHL warehouse.
Denied the request from Pine State Beverage Co. for a One Time Buy offer for #1409 Be Tini Cake Cocktail RTD 750mL, 100 cases (12-pack) and #1412 Be Tini Margarita Cocktail RTD 750mL, 100 cases (12-pack), as recommended.
(j) Southern Glazers’ Wine & Spirits, Ezra Brooks Bourbon Traveler
Denied the request from Southern Glazer’s Wine & Spirits on behalf of Luxco for a One Time Buy offer for Ezra Brooks Bourbon Traveler 750mL, 500 cases (12-pack), as recommended.
(k) Southern Glazers’ Wine & Spirits, Salvador’s various cocktail RTDs
Approved the request from Southern Glazer’s Wine & Spirits on behalf of Luxco for a One Time Buy offer for #1539 Salvador’s Paloma Cocktail RTD 200mL, 150 cases (4-pack), #1540 Salvador’s Hard Iced Tea Lemonade Cocktail RTD 200mL, 150 cases (4-pack), #1541 Salvador’s Mojito Cocktail RTD 200mL, 150 cases (4-pack), and #1543 Salvador’s Strawberry Margarita Cocktail RTD 200mL, 150 cases (4-pack, as recommended. These products will ship into EXEL / DHL warehouse.
4. Test Market Request
(a) Horizon Beverage, Red Raspberry Vodka
Denied the request from Horizon Beverage Co. on behalf of McCormick Distilling to list 360 Red Raspberry Vodka 750mL and 360 Madagascar Vanilla Vodka 750mL as a test market products, as recommended.
(b) Horizon Beverage, Xicaru Mezcal
Approved the request from Horizon Beverage Co. on behalf of DC Craft to list #5485 Xicaru Mezcal 750mL as a test market product, as recommended.
(c) Pine State, Hunting Lodge Scotch
Approved the request from Pine State Beverage to list #1497 Hunting Lodge Scotch 750mL as a test market product, as recommended.
(d) Pine State, Glendalough Gin
Approved the request from Pine State Beverage on behalf of American Vintage Beverage to list #1544 Glendalough Gin 750mL as a test market product, as recommended.
(e) Southern Glazers’ Wine & Spirits, Boston Harbor Maple Cream
Approved the request from Southern Glazer’s Wine & Spirits on behalf of Boston Harbor Distillery to list #1533 Boston Harbor Maple Cream 750mL, #1530 Boston Harbor Coffee Liqueur 750mL and #1529 Putnam New England Rye 750mL as test market products, as recommended.
(f) Southern Glazers’ Wine & Spirits, Old Grand Dad 114 Bourbon
Approved the request from Southern Glazer’s Wine & Spirits on behalf of Beam Suntory to list #734 Old Grand Dad 114 Bourbon 750mL as a test market product, as recommended.
(g) Southern Glazers’ Wine & Spirits, Juarez Silver Tequila
Approved the request from Southern Glazer’s Wine & Spirits on behalf of Luxco to list #1538 Juarez Silver Tequila 1.75L as a test market product, as recommended.
5. Test Market Result
Approved the full distribution of test market codes #1149 Crown Royal Regal Apple 375mL and #1163 Absolut Lime Vodka 750mL, to be carried in all NHSLC locations except #3, 5, 13, 16, 17, 18, 26, 28, 29, 35, 36, 43, 45, 52, 65 and 78, as recommended.
Approved the change from full distribution to “Specialty” item status for test market code #2110 Barr an Uisce Wicklow Rare Irish Whiskey 750mL, to be carried in ONLY 35 Spirit Specialty NHLC store locations, as recommended.
6. Test Market Request and One Time Buy, Pine State, Dobbe’ VS Cognac
Approved the request from Pine State Beverage Co. to list #1490 Dobbe’ VS Cognac 750mL as a test market product, as recommended.
Approved the request from Pine State Beverage Co. for a One Time Buy offer for #1491 Dobbe’ VS Cognac 50mL, 50 cases (120 per case), as recommended. This product will ship into EXEL / DHL warehouse. Denied the request from Pine State Beverage Co. for a One Time Buy offer for #1496 Dobbe’ VSOP Cognac 750mL, 30 cases (12-pack).
7. Limited Offering Requests
(a) Southern Glazers’ Wine & Spirits, Ciroc Vodka
Approved the request from Southern Glazer’s Wine & Spirits on behalf of Diageo for a Limited Offering Request offer for the promotional months of June, July and August (5/30/17 thru 9/4/17) for #3286 Ciroc Snap Frost 1.75L (6-pack), #3086 Ciroc Coconut Vodka 1.75L (6-pack), #3100 Ciroc Red Berry Vodka 1.75L (6-pack), #3046 Ciroc Peach Vodka 1.75L (6-pack), #3564 Ciroc Amaretto Vodka 1.75L (6-pack), #3652 Ciroc Pineapple Vodka 1.75L (6-pack), #3761 Ciroc Apple Vodka 1.75L (6-pack), and #3148 Ciroc Mango Vodka 1.75L (6-pack), as recommended. These products will be placed in the vendor account at EXEL / DHL warehouse.
(b) Southern Glazers’ Wine & Spirits, Knob Creek 25th Anniversary Special Release Bourbon
Approved the request from Southern Glazer’s Wine & Spirits on behalf of Beam Suntory for a Limited Offering Request offer for #1536 Knob Creek 25th Anniversary Special Release Bourbon 750mL, 64 cases (6-pack), as recommended. This product will ship into EXEL / DHL warehouse.