Marketing Mix Table
In this unit you learned that a product’s marketing mix is a marketing strategy crucial its business success. Using the 4 P’s, we have learned to understand marketing mix.
Remember, the 4 P’s are Price, Product, Promotion and Place. But before we become business tycoons and create new products, we need to practice our 4 P’s. So, let’s create a graphic organizer. Follow these instructions to create your graphic organizer.
1. Choose a product advertisement from a magazine (cannot be a cell phone)
2. Change the Page Orientation and Margins as listed below
3. Create in Word a 2x3 table in Word
4. Merge the top two rows
5. Identify your product and define your Target Market in the top row.
6. List 3 bullet items that detail product strategy on Product.
7. List 3 bullet items that detail product strategy on Price.
8. List 3 bullet items that detail product strategy on Place.
9. List 3 bullet items that detail product strategy on Promotion.
10. Your TABLE should also include 4 pictures that illustrate your product, price, place, and promotion
Formatting Requirements:
1. Orientation: Landscape
2. Margins: Narrow
3. Title (name of product): Font Size 28, apply Text Effects or Word Art
4. 2 x 3 Table: Centered on the page with Borders (Table Text Shouldn’t be Centered)
5. Titles in the table: Font Size:20
6. Use bullets for details. You must use a Symbol for the bullets. Bulleted text should be between 14 and 18pt font
7. Insert one picture in each cell, Wrap Text: Tight, resize picture appropriately and place appropriately in each cell.
8. Add a header, right aligned with your name. Set header from top to 0.3”
9. Add a color to the background of the table (or more than one)
10. Save as a PDF and upload both the Word Doc and PDF to Schoology
See Example on Website