Market Research Further Reading
Chapter 1
Castell, S. and Thompson, J. (2005) “Fair trade research”, Market Research Society, Annual Conference,
Brighton.
De Vaus, D. (2001) Research Design in Social Research. London: Sage.
Kelly, J. (2002) “The market research industry. View from the bridge”, Admap, June, Issue 429.
Roe, M. (2004) Marketing Research in Action. London: Thomson Learning.
Smith, D. and Fletcher, J. (2001) Inside Information. Making Sense of Marketing Data. Chichester: John
Wiley & Sons.
Smith, D. and Fletcher, J. (2004) The Art and Science of Interpreting Market Research Evidence.
Chichester: John Wiley & Sons.
Chapter 2
Creswell, J. (2003) Research Design. Qualitative, Quantitative and Mixed Methods Approaches, 2nd
edn. Thousand Oaks, California: Sage.
Herrington, J. and Capella, L. (1996) “Effects of music in service environments: a field study”, Journal
of Services Marketing, 10 (2): 26–41.
Punch, K. (2000) Developing Effective Research Proposals. London: Sage.
Chapter 3
Creswell, J. (2003) Research Design. Qualitative, Quantitative and Mixed Methods Approaches, 2nd
edition. London: Sage. Chapter 2, Review of the Literature.
Hart, C. (1998) Doing a Literature Review. London: Sage.
Hart, C. (2001) Doing a Literature Search. London: Sage.
Irvine, J., Miles, I. and Evans, J. (eds) (1979) Demystifying Social Statistics. London: Pluto Press.
Leventhal, B. (2003) “Developments in outputs from the 2001 Census”, International Journal of
Market Research, 45 (1): 3–19.
Chapter 4
Boddy, C. (2005) “Projective techniques in market research: valueless subjectivity or insightful reality?”
International Journal of Market Research, 47 (3): 239–254.
Carson, D., Gilmore, A., Perry, C. and Gronhaug, K. (2001) Qualitative Marketing Research. London:
Sage.
Chrzanowska, J. (2002) “Interviewing groups and individuals in qualitative market research”, in
Qualitative Market Research: Principle and Practice (eds Ereaut, G., Imms, M. and Callingham, M.),
Volume 2. London: Sage.
Daymon, C. and Holloway, I. (2002) Qualitative Research Methods in Public Relations and Marketing
Communications. London: Routledge.
Desai, P. (2002), “Methods beyond interviewing in qualitative market research”, in Qualitative Market
Research: Principle and Practice (eds Ereaut, G., Imms, M. and Callingham, M.), Volume 3. London:
Sage.
Ereaut, G., Imms, M. and Callingham, M. (eds) (2002) Qualitative Market Research: Principle and
Practice. London: Sage.
Hall, N. (2003) “Video, ergo agnosco. From observation to insight”, ESOMAR, April.
Jack, F. and Burnside, G. (2002) “Pandora’s box – what women think, feel and hope for in the 21st
century”, Market Research Society Conference, Brighton.
Marks, L. (ed.) (2000) Qualitative Research in Context. Henley-on-Thames: Admap/AQR.
Marshall, C. and Rossman, G. (1999) Designing Qualitative Research, 3rd edition. Thousand Oaks, CA: Sage.
Chapter 5
Flynn, L. and Pearcy, D. (2001) “Four subtle sins in scale development: some suggestions for
strengthening the current paradigm”, International Journal of Market Research, 43 (4): 409–423.
Kent, R. (2001) Data Construction and Data Analysis for Survey Research. Houndmills, Hants: Palgrave.
Lee, N. and Hooley, G. (2005) “The evolution of ‘classical mythology’ within marketing measure
development”, European Journal of Marketing, 39 (3/4): 365–385.
Spector, P. (1992) Summated Rating Scale Construction. An Introduction. London: Sage.
Chapter 6
Alaszewski, A. (2005) Using Diaries for Social Research. London: Sage.
Brace, I. (2004) Questionnaire Design. How to plan, structure and write survey material for effective
market research. London: Kogan Page.
Hague, P. (1993) Questionnaire Design. London: Kogan Page.
Evans, N. (1995) Using Questionnaires and Surveys to Boost Your Business. London: Pitman.
Manning, J. (2003) “Dirty data and customer feedback applications”, Market Research Society
Conference, London.
O’Donoghue, D. and Steele, L. (2004) “Is lifestage losing its meaning?”, Admap, September, Issue 453.
Wicken, G., van Staveren, M. and Dinning, A. (2005) “Global socio-economic levels. Development of a
global non-occupational classification system”, International Journal of Market Research, 47 (6):
597–614.
Chapter 7
Brennan, M., Benson, S. and Kearns, Z. (2005) “The effect of introductions on telephone survey
participation rates”, International Journal of Market Research 47 (1): 65–74.
Diaz de Rada, V. (2005) “Response effects in a survey about consumer behavior”, International Journal
of Market Research, 47 (1): 45–64.
Duffy, B., Smith, K., Terhanian, G. and Bremer, J. (2005) “Comparing data from online and face-to-face
surveys”, International Journal of Market Research, 47 (6): 615–639.
Evans, N. (1995), Using Questionnaires and Surveys to Boost Your Business. London: Pitman.
Punch, K. (2003) Survey Research. The Basics. London: Sage.
Turley, S. (1999) “A case of response rate success”, Journal of the Market Research Society, 41 (3):
301–309.
Chapter 8
Assael, H. and Keon, J. (1982) “Non-sampling versus sampling errors in survey research”, Journal of
Marketing, 46, Spring: 114–123.
Herrington, J. and Capella, L. (1996) “Effects of music in service environments: a field study”, Journal
of Services Marketing, 10(2): 26–41.
Kish, L. (1965) Survey Sampling. New York: John Wiley.
Lenth, R. (2001) “Some practical guidelines for effective sample size determination”, American
Statistician, August: 187–193.
McGoldrick, T., Hyatt, D. and Laffin, L. (2001) “How big is big enough?”, American Statistician,
August: 54–58.
Pearson, M. and Macer, T. (2001) “Joined up research on the eHighway”, ESOMAR.
Chapter 9
Barker, A., Nancarrow, C. and Spackman, N. (2001) “Informed eclecticism: a research paradigm for the
twenty-first century”, International Journal of Market Research, 43 (1): 3–27.
Creswell, J. (2003) Research Design. Qualitative, Quantitative, and Mixed Methods Approaches.
London: Sage.
Punch, K. (1998) Introduction to Social Research. Quantitative and Qualitative Approaches. London:
Sage.
Tashakkori, A. and Teddlie, C. (eds) (2003) Mixed Methods in Social and Behavioural Research.
Thousand Oaks, CA: Sage.
Chapter 10
Daymon, C. and Holloway, I. (2002) Qualitative Research Methods in Public Relations and Marketing
Communications. London: Routledge. Chapters 8, 9, 10.
Elliot, R. and Jankel-Elliot, N. (2003) “Using ethnography in strategic consumer research”, Qualitative
Marketing Research, 6 (4): 215–223.
Ereaut, G. (2002) Analysis and Interpretation in Qualitative Market Research. Volume 4 in Ereaut, G.,
Imms, M. and Callingham, M. (eds), (2002) Qualitative Market Research: Principle and Practice.
London: Sage.
Goulding, C. (1998) “Grounded theory: the missing methodology on the interpretivist agenda”,
Qualitative Market Research: An International Journal, 1 (1): 50–57.
Kozinets, R. (2002) “The field behind the screen: using netography for marketing research in online
communities”, Journal of Marketing Research, 39 (1): 61–72.
Lawes, R. (2002) “Demystifying semiotics: some key questions answered”, International Journal of
Market Research, 44 (3): 251–264.
Miles, M. and Huberman, M. (1994) Qualitative Data Analysis, 2nd edn. Thousand Oaks, CA: Sage.
Riffe, D., Lacy, S. and Fico, F. (1998) Analyzing Media Messages: Using Quantitative Content Analysis in
Research. London: Lawrence Erlbaum.
Thompson, C., Locander, W. and Pollio, H. (1990) “The lived meaning of free choice: an existentialphenomenological
description of everyday consumer experiences of contemporary married
women”, Journal of Consumer Research, 17 (December): 346–361.
Chapter 11
Argyrous, G. (2005) Statistics for Research with a guide to SPSS. London: Sage.
Bryman, A. and Cramer, D. (2004) Quantitative Data Analysis with SPSS 12 and 13. Hove, UK:
Routledge.
Coolidge, F. (2000) Statistics. A Gentle Introduction. London: Sage.
Pallant, J. (2005) SPSS Survival Manual, 2nd edition. Maidenhead: Open University Press (McGraw-Hill
Education).
Salkind, N. (2005) Statistics for People Who (Think They) Hate Statistics. London: Sage.
Smith, D. and Fletcher, J. (2004) The Art and Science of Interpreting Market Research Evidence.
Chichester: John Wiley & Sons
Chapter 12
Argyrous, G. (2005) Statistics for Research with a Guide to SPSS. London: Sage.
Bowers, D. (2002) Medical Statistics from Scratch. London: Wiley.
Bryman, A. and Cramer, D. (2004) Quantitative Data Analysis with SPSS 12 and 13. Hove, UK:
Routledge.
Field, A. (2005) Discovering Statistics Using SPSS. 2nd edition. London: Sage.
Pallant, J. (2005) SPSS Survival Manual, 2nd edition. Maidenhead: Open University Press (McGraw-Hill
Education).
Chapter 13
Argyrous, G. (2005) Statistics for Research with a Guide to SPSS. London: Sage.
Bowers, D. (2002) Medical Statistics from Scratch. London: Wiley.
Bryman, A. and Cramer, D. (2004) Quantitative Data Analysis with SPSS 12 and 13. Hove, UK:
Routledge.
Field, A. (2005) Discovering Statistics Using SPSS, 2nd edition. London: Sage.
Pallant, J. (2005) SPSS Survival Manual, 2nd edition. Maidenhead: Open University Press (McGraw-Hill
Education).
Chapter 14
Cramer, D. (2004) Advanced Quantitative Data Analysis. Maidenhead: Open Univeristy Press/McGraw-
Hill Education.
Field, A. (2005) Discovering Statistics Using SPSS, 2nd edition. London: Sage.
Kline, R. (2005) Principles and Practice of Structural Equation Modeling, 2nd edition. Guildford:
Guilford Press.
Pallant, J. (2005) SPSS Survival Manual, 2nd edition. Maidenhead: Open University Press (McGraw-Hill
Education).
Spicer, J. (2005) Making Sense of Multivariate Data Analysis. Thousand Oaks, CA: Sage.
Chapter 15
Berry, M. and Linoff, G. (1997) Data Mining Techniques for Marketing, Sales and Customer Support.
Chichester: John Wiley & Sons.
Ragin, C. C. (2000) Fuzzy-Set Social Science. Chicago: University of Chicago Press.
Retzer, J. (2006) “The century of Bayes”, International Journal of Market Research, 48 (1): 49–59.
Smith, D. and Fletcher, J. (2001) Inside Information. Making Sense of Marketing Data. Chichester: John
Wiley & Sons.
Smith, D. and Fletcher, J. (2004) The Art and Science of Interpreting Market Research Evidence.
Chichester: John Wiley & Sons.
Chapter 16
Brown, G. (1991) “Response. Modelling advertising awareness”, Journal of the Market Research
Society, 33 (3): 197–204.
Buttle, F. (1996) “SERVQUAL: review, critique, research agenda”, European Journal of Marketing, 56
(July): 1–24.
Cronin, J. and Taylor, S. (1992) “Measuring service quality: a reexamination and extension”, Journal of
Marketing, 56 (July): 55–68.
de Chernatony, L. and Knox, S. (1990) “How an appreciation of consumer behaviour can help in
product testing”, Journal of the Market Research Society, 32 (3): 329–347.
Feldwick, P. (1991) “How valuable is the Awareness Index?”, Journal of the Market Research Society,
33 (3): 179–195.
Jones, T and Sasser, W. (1995) “Why satisfied customers defect”, Harvard Business Review, 73
(November–December): 88–99.
Kent, R. A. (1994) Measuring Media Audiences. London: Routledge.
White, R. (2000) “Single-source data”, WARC Best Practice, April.
Wilke, J. (2002) “The future of simulated test markets”, ESOMAR, Consumer Insight Congress,
Barcelona, September.
Chapter 17
Craig, C. and Douglas, S. (2005) International Marketing Research, 3rd edition. Chichester: John Wiley
& Son.
Douglas, S. and Craig, C. (2006) “On improving the conceptual foundations of international marketing
research”, Journal of International Marketing, 14 (1): 1–22.
Lerman, D. and Callow, M. (2004) “Content analysis in cross-cultural advertising research: insightful or
superficial?”, International Journal of Advertising, 23 (4): 507–521.
Lury, G. (2004) “The next generation of international research”, Admap, Issue 452, July, 39–41.
Pasco, M. (2001) “From Cold War to Cola War”, Admap, December, issue 423.
Strasser, P. and Lingeman, H. (2003) “Challenges in conducting worldwide online research”, ESOMAR.
Taylor, C. (2002) “What is wrong with international advertising research?”, Journal of Advertising
Research, 42 (6), November.
VanderMerwe, S. and L’Huillier, M. (1989) “Euro-consumers in 1992”, Business Horizons, 32 (1): 34–40.
Wilkins, J. (2002) “Why is global advertising still the exception, not the rule?”, Admap, issue 425,
February.
Chapter 18
Hart, C. (1998) Doing a Literature Review. London: Sage.
Rudestam, K. and Newton, R. (2001) Surviving Your Dissertation. A Comprehensive Guide to Content
and Process. Thousand Oaks, CA: Sage.
Thody, A. (2006) Writing and Presenting Research. London: Sage.
Walters, D. and Walters, G. (2002) Scientists Must Speak: Bringing Presentations to Life. London:
Taylor and Francis.