Job description
Job title Partnership and Sales Manager
Department Regional Fundraising
Location SC2395
Reports to Senior Partnership and Sales Manager
Responsible for Staff N/A
Team Summary
The regional Partnership and Sales Team is responsible for identifying, securing and developing strategic partnerships. These partnerships will drive a regional marketing strategy that delivers mass supporter recruitment across the Marie Curie fundraising product portfolio. As well as delivering mass recruitment numbers, they also seek a range of other innovative partnership opportunities and adoptions that will deliver additional income to the charity. These could include nominated charity status for local corporate companies, sporting events, memberships & associations and special high value events.
Once secured, the team will manage and steward those relationships ensuring that agreed objectives are met for both the partners and the charity.
Job Summary
Working with the Senior Partnership and Sales Manager, create and deliver a sales and marketing strategy for your area that will drive the recruitment of supporters and increase income across the Marie Curie portfolio of fundraising products. This includes the charity’s flagship activities – The Great Daffodil Appeal, Walk Ten and Blooming Great Tea Party.
Establish a network within your region across media, business, event organisers and other relevant organisations that will drive support for Marie Curie by reaching mass audiences.
Identify, negotiate and establish viable relationships with third party event organisers, corporate organisations and secure adoptions to ensure the charity increases participation in its core products and maximises their fundraising potential.
Duties and responsibilities
1. Develop, plan and deliver an area marketing strategy that drives mass sales and has clear reference to key Marie Curie products and activity throughout the year.
2. Agree key target numbers of new participants with your Senior Partnerships and Sales Manager and ensure activity is in place to achieve these across all relevant fundraising products. Work with Community Teams to ensure that local promotional plans are integrated with the wider plan.
3. Sell in partnership opportunities (written applications and formal presentations) to senior level individuals in targeted companies and organisations. Negotiate and close partnership deals ensuring commercial terms are maximised and leverage best value for Marie Curie
4. Develop leads and build up industry networks and contacts across the Region
5. Actively research and secure strategic promotional or commercial partnerships that support sales & marketing and mass recruitment for the product portfolio at a regional level
§ Media outlets (outdoor, print, broadcast, social media)
§ Local influencers
§ Corporate organisations
§ Associations (e.g. industry, sport, interest specific)
6. Develop and secure regional corporate fundraising partnerships which may include some or all of the following elements
§ Charity of the Year adoptions
§ Employee fundraising
§ Support for or involvement in Marie Curie fundraising products
§ Cause related marketing
§ Sponsorship and gift in kind
§ Volunteering
7. Actively research and identify other regional adoption opportunities and develop relationships with these providers
§ Third party events (e.g. runs and triathlons)
§ Groups & Associations
§ Annual special events
§ Mayoral adoptions
8. Account Manage key partnership relationships to ensure delivery of both Marie Curie and partner organisation goals.
9. Identify potential opportunities for national corporate relationships and report these to the Head of Corporate Development. Support existing national corporate development activities which may include a regional focus.
Key Liaisons
Internal
Head of Regional Fundraising, Head of Events, Head of Fundraising Campaigns, Head of Fundraising Volunteering, Heads of Regional Fundraising, Fundraising Managers, Partnership and Sales Managers, Fundraising Product Management Team, Business Process Team, Supporter Administration Team, Fundraising Support Centre, Communications Department, Digital Team, Head of Corporate Fundraising.
External
Corporates, Councils, Memberships & Associations, Event companies (e.g. Edinburgh Marathon), Media groups, and local influencers.
General
In addition to the specific duties and responsibilities outlined in this job description, all Marie Curie Cancer Care employees should be aware of their specific responsibilities towards the following:
· Marie Curie Cancer Care operates a no-smoking policy. The post holder should either be a non-smoker or be prepared not to smoke in any Charity premises, grounds or vehicles or when on Marie Curie Cancer Care business outside the office.
· Adhere to all health and safety and fire regulations and to co-operate with the Charity in maintaining good standards of health and safety.
· Uphold ethical and professional standards and not behave in a manner that is likely to bring the Charity into disrepute.
· Promote and sustain a responsible attitude towards equal opportunities and diversity within the Charity.
· Demonstrate a commitment to ongoing registration requirements or any national professional or occupational standards associated with the role.
· Demonstrate a commitment to ongoing learning and development and to participate in any training relevant to the role.
· For designated roles, the post holder will be responsible for health & safety, business continuity planning and/or risk management. (These responsibilities will be notified on appointment).
· Marie Curie Cancer Care is committed to encouraging volunteering throughout the organisation and as such the post holder will be expected to support and respect volunteers, and may be asked to work alongside or supervise a volunteer as part of their role whilst working at Marie Curie Cancer Care.
This job description is not exhaustive. It merely acts as a guide and may be amended to meet the changing requirements of the charity at any time after discussion with the post holder.
Marie Curie Cancer CareJob title: Partnership and Sales Manager
Criteria / Essential / Desirable1. Skills/ Abilities / Writing of commercial proposals
Excellent presentation skills and comfortable presenting at senior management/board level
Ability to adapt an ask to an audience
Excellent negotiation skills
Excellent and proven Project Management skills
Ability to use initiative and work independently as well as at a national and senior level
Influencing, including external stakeholders
Robust, confident ‘can do’ attitude that thrives on challenges and calm under pressure
Ability to build strong relationships
IT skills, including Word, Excel, PowerPoint, email and database / Ability to innovate and think creatively
Strategic planning and implementation
2. Knowledge / Knowledge of the region and its economy
Knowledge of the regional media landscape
Good knowledge across both digital and off line marketing channels
Understands the difference between commercial & philanthropic proposition / Project Management methodologies
An understanding of the charity sector
3. Qualifications/ Education/Training / Educated to degree level or equivalent
4. Experience / Leading or playing a major part in negotiating & closing business to business partnership deals
Track record of sales and business development achievements
Development and delivery of consumer focused, integrated marketing campaigns from concept to post campaign analysis.
Ability to organise effective schedules, co-ordinating multiple external and internal resources
Team working – within own team and across an organisation. Collaboration across teams to use multi-disciplinary talents to best effect
Co-ordinating multiple projects and delivering to deadlines / Creating, managing and monitoring budgets
Experience of CRMs and other commercial relationships
Experience of working at a strategic level within an organisation
5. Other / Driving license
Willing to work unsociable hours
Terms & Conditions
Job Title Partnership and Sales Manager
Job Reference SC2395
Salary Scale Marie Curie Cancer Care – Range E
Salary Range £28,986 to £32,206 per annum
Annual Leave Entitlement 25 days per year, plus bank holidays
Working Hours 35 hours
Notice period One month
Location Edinburgh or Aberdeen
Other benefits
· Stakeholder Pension Scheme
· Season ticket loan
· Bike Loan
· Satellite Navigation Loan
· Computer Loan
Due to administration costs borne by the charity, we regret that only short-listed candidates will be contacted. If you have not heard from us within four weeks of the below closing date, please assume that your application has been unsuccessful.
Closing date: 16th March 2015 at 5pm