International Conference on East-West Identities: Globalisation, Localisation and Hybridisation
26th to 27th February 2004, Hong Kong Baptist University
Conference Programme
*** Each presenter will be given 15 to 20 minutes to speak, and there will be at least 15 minutes of Q &A at the end of each session.
DAY 1 – 26th February
09:00 – 09:15 am Opening Ceremony
Professor Ng Ching Fai, President & Vice-Chancellor, Hong Kong Baptist University
09:15 – 10:30 Keynote Speech
Speaker: Henry Steiner, Managing Director, Steiner&Co.
10:30 – 11:00 Group Photo and Tea Break
11:00 – 12:30 pm Plenary Session: “Globalisation, Localisation and Hybridisation: Currents and Countercurrents”
Professor Zhang Longxi, Chair Professor, Department of Comparative Literature and Translation, City University of Hong Kong
Professor Chung Ling, Dean of Arts, Hong Kong Baptist University
Professor Georgette Wang, Dean of Communication, Hong Kong Baptist University
12:30 – 02:00 Lunch
02:00 – 03:30 Session 1: Session 2:
Whither Hong Kong Identity? Cross-cultural Encounters in Global Business
Chair/Reporter: Dr. Michael DeGolyer Chair: Dr. Vivienne Luk; Reporter: Dr. Sikko Visscher
Dr. Michael DeGolyer (Hong Kong Baptist University) Dr. Sikko Visscher (Universiteit van Amsterdam)
Identity in the Politics of Transition: The Case of Hong Kong, “Always the Twain Shall Meet: Singapore’s Struggle with
‘Asia’s World City’” Identity”
Dr. Lam Wai Man (The Chinese University of Hong Kong) Dr. Heike Hermanns (University of Glasgow)
“Depoliticization and the Politics of Citizenship in Hong Kong” “Economic Opening and Cultural Changes:
Views from East Asia and Eastern Europe”
Dr. Thomas Tse (The Chinese University of Hong Kong) Ms. Dorothy Yen and Dr. Bradley Barnes (Leeds University)
“Citizenship Education in Hong Kong Schools: “Exploring Market Relationships from the Western and Eastern
Tension among Localisation, Nationalisation and Globalisation” Perspectives”
Ms. Merja Karppinen (Helsinki School of Economics)
“East-West Knowledge Creation Patterns”
03:30 – 04:00 Tea Break
04:00 – 05:30 pm Session 3: Session 4:
Mediating East-West Differences through Education Writing China: East-West Perspectives
Chair / Reporter: Dr. David Hayward Chair / Reporter: Dr. Gillian Bickley
Ms. Zhou Jingqiong (The University of Hong Kong) Dr. Gillian Bickley (Hong Kong Baptist University)
“Globalization and the Teaching of American Courses in “Transcending Self and Culture: Reaching (for) the Universal” Chinese Universities”
Mr. Eric Jabal (University of Toronto) Dr. William Butcher (Hong Kong Baptist University)
“How do Background, Ethnic Identity, and Self-Esteem affect Sense of “The Tribulations of a Chinese in China: Verne and the Celestial
School Affiliation? An Exploratory Study of International Schools Alumni Empire”
from Hong Kong”
Mr. Jonathan Benda (Tunghai University)
Dr. Li Jun and Ms. Zhang Daling (Lanzhou University) “The French Invention of Chinese Rhetoric?”
“Oriental - Western Culture and the Idea of a University”
Mr. Gene Mustain (The University of Hong Kong)
Mr. Serge Dreyer (Tunghai University) “An American in China: Peter Hessler as Ho Wei and as his
“Students’ Desired Identity and the Teaching-Learning of Foreign Himself”
Language in Taiwan Universities”
DAY 2 – 27th February
09:00 – 10:30am Session 5: Session 6:
Cinema Now and Then, Here and There Migration and Mobile Identities
Chair: Dr. Chen Ling; Reporter: Dr. Ramona Curry Chair: Professor Richard Balme;
Reporter: Professor Filomeno V. Aguilar, Jr.
Dr. Ramona Curry (Fulbright Visiting Scholar, Hong Kong Baptist Professor Filomeno V. Aguilar, Jr. (Ateneo de Manila Dr.
University) University)
“Love Eterne and the Three Lees: Issues in the Early U.S. Cross-over “Long-Distance Nationalists? The Bounded Identities and
Marketing of Hong Kong Films” Unbounded Politics of Overseas Filipinos”
Dr. Steve Fore (City University of Hong Kong) Siumi Maria Tam (The Chinese University of Hong Kong)
“Making Do and Making Meaning: Cultural and Technological “Coming ‘Home’: Reverse Adjustments among Hong Kong
Hybridity in Recent Asian Animation” Emigrants Returning from Australia”
Dr. Sean M. Tierney (Miles College) and Dr. Nan M. Sussman (Fulbright Visiting Scholar, City
Mr. Andrew Tan (Toronto, Ontario, Canada) University of Hong Kong)
“Hong Kong Cinema and the American Audience: “Identity Shift as a Consequence of Crossing Cultures:
Transcultrual Considerations” Hong Kong Sojourners and Re-migrants”
Professor Lee Tain-Dow (Kun Shan Univ. of Technology) Mr. Sammual Kwok-fu Wong (University of Bradford)
and Ms. Liu Po-Chun (Fu-Jen Catholic University) “Does Investing in Identity Work? An Examination of the
“Local Space / Global Consumption: Flaneur in Taipei Warner ‘Ethnocentric’ Social Perspective”
Village”
10:30 – 11:00 Tea Break
11:00 – 12:45 Session 7: Session 8:
Identity Formation and the Internet Local Reading of Images of Global Popular Culture
Chair/Reporter: Dr. Jeffery Wilkinson Chair / Reporter: Dr. Janet Scott
Dr. Jeffrey Wilkinson (Hong Kong Baptist University) and Professor Todd Holden (Tohoku University)
Steven McClung (Florida State University) “Global ‘Career’ and National Identity: Developing Theory,
“Diverging Media Convergence: Perceptual Differences Across Studying Japan”
Cultures, Genders and Habits”
Dr. Ashley Tellis (The University of Arizona) Dr. Anthony Fung (The Chinese University of Hong Kong)
“Cyberpatriarchy: Chat Rooms and the Construction of Man-to-Man “Learning Hong Kong’s Body: Beauties, Beauty Workers and
Relations in Urban India” their Identities”
Dr. Ai-Ling Wang (Tamkang University) Dr. Amy Lai (Hong Kong University of Science and
“Cross-cultural Exchanges through Electronic Discussion Group: Technology)
Exploring Cultural Awareness and Audience Awareness” “Female Sexuality in a Clairol Ad and its Reception by its Hong Kong Viewers”
Mr. Oscar Bulaong, Jr (Ateneo de Manila University) Ms. Rie Ito (Tohoku University)
“On the Globalisation of the Self: Internet Weblogs as an “Japan’s ‘Beckham Fever’: Marketing and Consuming a Western
Identity-forming Activity” Idol”
12:45 – 02:00 Lunch
02:00 – 03:30 Session 9: Session 10:
Global Business Practices and Strategies Hybridisation in Langauge and Religion
Chair / Reporter: Professor Jan Selmer Chair / Reporter: Dr. Wong Man Kong
Professor Jan Selmer (Hong Kong Baptist University) Dr Brian Chan (Hong Kong Polytechnic University)
“Roadblocks and Drivers in the Localization Process: The Experience “Hybrid Language and Hybrid Identity: The Case of
Of Western Business Firms in China” Cantonese-English Code-switching in Hong Kong”
Dr. Benjamin T. Tolosa Jr. (Ateneo de Manila University) Dr. Maria Chik (Hong Kong Baptist University)
“Representation of the Stock Market and Securities Research in “Humor in Identity Formation and under Globalization”
The Philippines and Global Financial Regularization”
Dr. Bradley Barnes (The University of Leeds) and Mr. Chiou Syuan-yuan (International Institute for the Study of
Ms. Yu Qionglei (Zheng Jiang University of Technology and Business) Islam in the Modern World)
“Investigating the Impact of International Cosmetic Advertising in “Building Traditions for Bridging Difference: Islamic Imaginary
China” Homelands of Chinese-Indonesian Muslims in East Java”
Mr. Toby Yip (Simon Fraser University) Professor Ian Mabbett (Monash University)
“Consuming Hybrid Cultural Images: Content Analysis of Transnational “East-West Identities and the Beginnings of Buddhism”
Corporate Fast Food Advertisements in Contemporary Hong Kong”
03:30 – 03:45 Tea Break
03:45 – 05:00 Session 11: Session 12:
Local Reading of Images of Global Popular Culture Glocal Popular Culture
Chair: Prof. Jan Walls; Reporter: Mr. Chris Wood Chair: Professor Allan Chan; Reporter: Dr. Ting Wai
Mr. Chris Wood (White Dog Creative Inc., Canada) Mr. Wang Wen (Lanzhou University) and
“Pi’s Passport: Policy and Diversity of Identity in Popular Cultures” Dr. Ting Wai (Hong Kong Baptist University)
“Beyond Identity? Theoretical Dilemma and Historical Reflection
Dr. Ho Wai Chung (Hong Kong Baptist University) of Constructive International Theory”
“The Impact of Localization and Globalization on Popular Music in the
Context of Social Change in Taiwan” Professor Liu Li-li (Nankai University)
“Interpretation of ‘Things Handed Down from History’ and
Ms. Fang Lu (Simon Fraser University) East West Exchange”
“The Influence of Globalization on Identity Formation of the New Generation
of Asian North Americans - A Cross-cultural Reading of Amy Tan's
'Sagwa, the Chinese Siamese Cat'
05:00 – 05:15 Tea Break
05:15 – 06:45 Roundtable Discussion (reports from 12 sessions) and Closing Remarks
Chair: Professor. Jan Walls, Director, North America-China Research Programme, Simon Fraser University and
Dr. David Hayward, Director, Western Pacific Rim-China Research Programme, Swinburne University of Technology
07:15 – 09:30 Conference Dinner (Kowloon Shangri-la Hotel)