Inside the Mind of Google
CIS/Advanced CIS
http://video.cnbc.com/gallery/?video=3000021036
Utilizing the in-class video, please answer the following questions. You should write in short answer or paragraph form using complete sentences, proper grammar and correct spelling.
Note: The part of the question that is in (parenthesis) are not necessarily questions that I want answered but are writing prompts or help in understanding the question.
1. Describe the climate or culture of Google. (Why do you think that this type of business climate works for a company like Google? Do you think it would work for all companies?)
2. How and when was Google created? (Who did it? Was there a triggering event? Did it arise out of a specific opportunity?)
3. In 2008, Google earned more than $4 billion in profit. More than 95% of that profit came from what source? Explain.
4. Explain how the small business boot maker, Paul Bond, utilized Google to improve his business.
5. According to most observers of the Google success says that one primary thing “made” Google. A quote from the video says, “…it is one of the most revolutionary developments in the media world since television. Explain what this one-thing is that “made” Google and why it is so revolutionary.
6. What do you think about Google keeping and maintaining the large database of all search terms?
7. How has Google expanded their original business concept or model? (How has Google diversified?)
8. Who had the opportunity to purchase Google in 1998 but turned it down? Why do you think they made this decision?
9. More than likely, Google is to the internet as Wal-Mart is to retail. What do you think is the next step for Google? (If you were advising Google, what would you tell them about upcoming trends?)
10. What did you learn about entrepreneurship from the Google story?
Advanced / Computer Information Systems Fall 2012