For Immediate Release

Contact: Jeff Schluter

(800) 826-7042

St. Croix Upgrades The Legend Elite® Series

Park Falls, WI – St. Croix has overhauled their flagship freshwater series with new blank technologies and premium new components. The all-new Legend Elite® series now includes 57 models with specialized tapers for bass, walleye, pike, musky, salmon and steelhead – all with dramatically improved balance and unprecedented sensitivity.

Legend Elite blanks are engineered with St. Croix’s exclusive Integrated Poly Curve® (IPC®) tooling technology and their new Taper Enhancement Technology (TET) that provides unique, computer designed-and-cut patterns for improved actions and increased sensitivity. They’re built with high-modulus/high-strain SCV graphite with carbon-matte scrim and reinforced with super high-modulus SCVI graphite for added power and reduced weight. Both graphite materials utilize St. Croix’s Fortified Resin System (FRS), which combines a fortified super resin with computer operated curing ovens that provide improved temperature and time management through all stages of the blank curing cycle. Blanks manufactured with FRS are up to 33% stronger than those built with standard resins and curing methods. They are further enhanced with Advanced Reinforcing Technology™ (ART™) at strategic locations along each blank for added strength with virtually no additional weight. Two-piece models feature ART-reinforced slim-profile ferrules.

The new, advanced components include Fuji® Torzite® guides with solid-titanium frames for unrivalled, 100% corrosion-proof performance. Torzite is the first ceramic created specifically

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for fishing rod guides, and it is stronger, lighter and five times smoother than Fuji SiC, the industry's previous gold standard. Spinning rods feature Fuji® TVS blank-touch reel seats with built-in hood, and casting rods feature Fuji® PTS blank-touch reel seats with built-in hood. Musky rods sport Fuji® PLS-LD palming reel seats with shiny grey hood. All models include anodized, machined-aluminum wind checks, super-grade cork handles (split-grip handles on musky models) and exclusive Kigan titanium hook-keepers. Thread wraps are protected by two coats of Flex Coat slow-cure finish.

The new Legend Elites are designed and handcrafted in Park Falls, Wisconsin, come with a protective rod sack and a 15-year transferable warranty backed by St. Croix Superstar Service. They retail from $370 - $550.

About St. Croix Rod

St. Croix Rod is a family-owned and managed manufacturer of high-performance fishing rods headquartered in Park Falls, Wisconsin with a 65-year heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite,® Legend® Xtreme, Legend Tournament,® Avid Series,® Premier,® Wild River,® Tidemaster,® Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph,® Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.

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