Exsilio Solutions Redmond, WA

Erin Piazza

425-443-8736

Work Story: http://erin-piazza-resume.blogspot.com

Role

I am seeking a Senior Marketing Management role where I can flex my creative and planning muscles to drive sales for Microsoft. In the five years I have been consulting, I have driven incremental business on every account I’ve worked on, have received bonuses each year, and in 2013 was awarded the Outstanding Achievement Award by the management at Exsilio Solutions. I am passionate about Microsoft products and enjoy planning winning marketing campaigns that build customer relationships and increase revenue.

Experience

Exsilio Solutions Redmond, WA

June ‘09-present

Exsilio Corporate Marketing

§ Created this position and lead leadership team through strategic planning including defining pillars of the business, SWOT, competitor analysis and one to five year plans.

§ Worked with creative team to drive completion of very first company sales collateral, case studies, website, blog and more.

§ Planned, bought media, managed creative, and deployed first-ever Exsilio advertising campaign including print, digital and outdoor.

§ Responsibilities include planning and executing grassroots marketing and PR efforts, strategic planning, project management, budget management and tactical execution.

Campaign Manager, ROMI Enablement, Microsoft GMO June ’12 – April ‘13

§ Managed rollout of ROMI guidance to the SMB and Partner fields

§ Created first ROMI enablement field adoption scorecard and worked 1:1 with subsidiaries to obtain “green” ratings

§ Worked on customer journeys and site tagging strategy for the MPN Ready to Go website

§ Collaborated regularly with WPG, SMB, GMO, MSIT and M&O stakeholders to ensure transparency and communication through the project.

Project Manager, Windows Azure Outbound Marketing April ‘11-June‘12

§ Managed and assisted execution of over 500 emails sent through ExactTarget

§ Subject Matter Expert in Microsoft privacy and LCA requirements for email marketing

§ Implemented documents and processes to plan and track email localization, build, testing and final sending

§ Managed localization of emails to over 18 languages

§ Main subsidiary contact for review and feedback of email communications

Marketing Manager, Microsoft Student Audience Marketing June ‘09-July ‘09

§ Project manager for /student content and development

§ Led strategy behind Microsoft Student social media execution

§ Monthly site performance reporting from WebTrends and Atlas analytics tools

§ Localized /student to over 12 countries

§ Managed 18 member global v-team for localization

§ Grew ms_student Twitter from 0 to over 2800 followers in one year

§ Managed two online sweepstakes campaigns to drive newsletter subscriptions and visits to /student, with over 300,000 participants. Included banner campaign.

DraftFCB – Global Advertising Agency Seattle, WA & San Francisco, CA

June ‘07-June ’09 Interactive Project Manager (client facing)

§ Kaiser Permanente

§ Content management for eight websites, including creative and flash.

§ Management of workflow & schedules with Toronto, Canada developers.

§ Analytics implementation and reporting, including A/B Testing.

§ Online/Offline Dynamic Content Integration.

§ Developed and managed up to ten schedules simultaneously.

§ Managed multiple freelancers and vendor set up and invoicing.

§ Pacific Gas & Electric Company

§ Lead day-to-day interactive efforts for largest program in PG&E portfolio.

§ Contributed to development of content strategy, then directed information architect in development of user flows, sitemaps and wireframes based on content strategy.

§ Managed direct mail and e-blast integration in to interactive efforts with multiple URL management, analytics and data capture/reporting.

§ Increased online conversions of customers signing up for programs through full campaign integration.

§ Organized and reported weekly financial status of over 10 projects inside $11M budget.

§ Coordinated customized database management with Director of Technology.

Seattle Seahawks Seattle, WA

Fan Development Coordinator April ‘05 - June ‘07

Education

Central Washington University 2001-2005

§ B.A. Sports Management and Marketing

§ Minor in English

· Big Sister to Natalie, 11, with Big Brothers, Big Sisters of King County

· Microsoft Certified in Excel, Word and Power Point

· Married to Jason for 4 years, met on Match.com