Essentials of Entrepreneurship and Small Business Management
10-Week Course Outline/Syllabus
Professor: Phone:
Office Location: E-mail:
Office Hours:
Meeting Time/Date
Bldg./Room#:
Text: Essentials of Entrepreneurship and Small Business Management
Zimmerer/Scarborough, Fourth Edition, Prentice Hall, 2005
Course Outcomes:
Evaluate the necessary qualities and characteristics of the successful entrepreneurial profile.
Recognize and determine the steps necessary to open and operate a small business enterprise.
Critique the basic forms of small business ownership.
Identify the marketing, financial, leadership and other competencies needed by an entrepreneur.
Use information, projections, logic and critical thinking to recognize an opportunity and solve small business problems in a multicultural, ethical and legal environment.
Develop a Business Plan.
Plan for Management Succession
Grading: Components
Exams (2 @ 100 pts. each) 200
Business Plan 100
Final Exam 100
Total Points 400
Participation/Business Plan/Student Conduct:
Students will be required to develop a business plan.
Additional research or in-class exercises may be assigned to help guide you in the development of an individual or group business plan.
Plagiarism is passing off someone else’s work or idea as your own. Academic dishonesty also includes failure on your part to keep your current and past assignments out of the hands of other students who may misrepresent their origins. To receive credit for quantitative assignments, please show all calculations. It is also suggested that you keep a record and/or rough drafts of written or other work until you have received your final grade.
Tentative Class Schedule
The course outline is only a suggested schedule and subject to change at the discretion of the instructor
Week
Introductions
1 Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
2 Chapter 3 Strategic Management and the Entrepreneur
Chapter 4 Forms of Ownership and Franchising
3 Chapter 5 Buying an Existing Business
EXAM I (CHAPTERS 1-5)
4 Chapter 6 Building a Powerful Marketing Plan
Chapter 7 E-Commerce and the Entrepreneur
5 Chapter 8 Integrated Marketing Communication and Pricing
Strategies
6 Chapter 9 Managing Cash Flow
EXAM II (CHAPTERS 6-9)
7 Chapter 10 Creating a Successful Financial Plan
Chapter 11 Crafting a Winning Business Plan
8 Chapter 12 Sources of Funds: Equity and Debt
Chapter 13 Choosing the Right Location and Layout
9 Chapter 14 Global Aspects of Entrepreneurship
Chapter 15 Leading the Growing Company and Planning for
Management Succession
EXAM III (CHAPTERS 10-15) or COMPREHENSIVE FINAL
10 Business Plans Due
Essentials of Entrepreneurship and Small Business Management
16-Week Course Outline/Syllabus
Professor: Phone:
Office Location: E-mail:
Office Hours:
Meeting Time/Date
Bldg./Room#:
Text: Essentials of Entrepreneurship and Small Business Management
Zimmerer/Scarborough, Fourth Edition, Prentice Hall, 2005
Course Outcomes:
Evaluate the necessary qualities and characteristics of the successful entrepreneurial profile.
Recognize and determine the steps necessary to open and operate a small business enterprise.
Critique the basic forms of small business ownership.
Identify the marketing, financial, leadership and other competencies needed by an entrepreneur.
Use information, projections, logic and critical thinking to recognize an opportunity and solve small business problems in a multicultural, ethical and legal environment.
Develop a Business Plan.
Plan for Management Succession
Grading: Components
Quizzes (6 @ 25 pts. each) 150
Business Plan (100 + 50) 100
Participation/Exercises 100
Total Points 400
Participation/Business Plan/Student Conduct:
Students will be required to develop a business plan.
Additional research or in-class exercises may be assigned to help guide you in the development of an individual or group business plan.
Plagiarism is passing off someone else’s work or idea as your own. Academic Dishonesty also includes failure on your part to keep your current and past assignments out of the hands of other students who may misrepresent their origins. To receive credit for quantitative assignments, please show all calculations. It is also suggested that you keep a record and/or rough drafts of written or other work until you have received your final grade.
Tentative Class Schedule
The course outline is only a suggested schedule and subject to change at the discretion of the instructor
Week
Introductions
1 Chapter 1 The Foundations of Entrepreneurship
2 Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
3 Chapter 3 Strategic Management and the Entrepreneur
4 Chapter 4 Forms of Ownership and Franchising
5 Chapter 5 Buying an Existing Business
6 Chapter 6 Building a Powerful Marketing Plan
7 Chapter 7 E-Commerce and the Entrepreneur
8 Chapter 8 Integrated Marketing Communication and
Pricing Strategies
9 Chapter 9 Managing Cash Flow
10 Chapter 10 Creating a Successful Financial Plan
11 Chapter 11 Crafting a Winning Business Plan
12 Chapter 12 Sources of Funds: Equity and Debt
13 Chapter 13 Choosing the Right Location and Layout
14 Chapter 14 Global Aspects of Entrepreneurship
15 Chapter 15 Leading the Growing Company and Planning for
Management Succession
16 Business Plans Due