DISNEY – THE COMPANY, THE HISTORY, THE SUCCESS
*INTERNET RESEARCH ON THE HISTORICAL COMPANY “DISNEY”. RESEARCH AND RECORD YOUR ANSWER TO EACH QUESTION.
Useful links/sites/documents:
How Disney Uses Social Media (case study): linkhumans.com/case-study/Disney
Finance.yahoo.com/q/pr?s=DIS
Thewaltdisneycompany.com
Disney Annual Report: ditm-twdc-us.storage.googleapis.com/2015/10/2014-annual-report.pdf
HISTORICAL INFO ABOUT THE COMPANY
Who was the founder of Disney? List specific facts about the person.
When and where was the original Disney Company created? What was the original name? Supply information about the early days of the company.
CURRENT FINANCIAL AND MANAGEMENT INFO ABOUT THE COMPANY
What is the price of Disney Stock today? $95.52
Is it an increase or a decrease over yesterday’s closing price?
Who is the current CEO and what is his/her annual salary? What did he/she do prior to becoming the CED of Disney?
List 3 other top executives, their positions, and annual salaries:
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I. DISNEY PARKS & RESORTS:
DISNEY WORLD (include date established, location, details about the park, plans for future changes/expansion)
DISNEYLAND (include date established, location, details about the park, plans for future changes/expansion)
DISNEY CRUISE LINE (date established, number of ships, destinations, description of amenities/activities, etc.)
DISNEY VACATION CLUB:
ADVENTURES BY DISNEY (Aulani Resort & Spa Hawaii):
OTHER DISNEY RESORTS (List and describe):
CHARACTERS- What was the first animated character and what year was it created? What is the “back story” behind the creation of this character?
II. DISNEY STUDIOS
WHAT & WHEN WAS THE FIRST DISNEY MOVIE CREATED?
WHAT ARE THE TOP 10 GROSSING DISNEY MOVIES OF ALL TIME?
(Indicate how much money each one made)
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LIST THE MOVIE PRODUCTION AND RECORDING STUDIOS CURRENTLY OWNED BY DISNEY (include those in which Disney holds partial ownership). Indicate what each studio is best known for (type of production):
One of the most recent Disney movies is “MOANA” Do some research on Moana items that are available online or in stores. List 5 of those items, their retail price, where they’re available, and your opinion on the effectiveness of this item in terms of appeal and promotion of the franchise.
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III. DISNEY MEDIA
Disney has full or partial ownership of a variety of television and entertainment media. Research this media, then list and describe each one below.
IV. DISNEY CONSUMER PRODUCTS
Hard Lines:
Soft Lines:
Toys:
Publishing:
V. DISNEY INTERACTIVE
Provide general information about the Interactive segment of Disney, then list the various products available in the following areas of interactive.
Products:
Games & Apps:
Sites:
Original Video:
DISNEY ADVERTISING
Research Disney’s advertising (budget, where they spend their advertising dollars, recent advertising campaigns/efforts, etc) and provide a detailed summary
IN YOUR OPINION, WHY HAS THE DISNEY COMPANY BEEN SO SUCCESSFUL? (be specific and provide details to back your opinion)