Design Your Very Own Mall

Shopping malls provide a wide variety of experiences for consumers. The mall is a place to buy goods and services, to socialize with friends, to exercise, and to acquire new ideas. Home shopping and the Internet are competing with today’s shopping malls. Today’s malls must be unique to attract consumers. They might even have a theme and attractions to draw in their intended group of customers (target market.) How would you design a shopping mall to attract consumers? Which demographic group(s) would you want to attract?

Steps:

  1. Identify your target market customer base. (Young professionals, senior citizens, families, wealthy or middle class.) This helps you choose your stores.
  2. Create a list of retail stores and service businesses to be included in a major mall. The mall will be located in a city with 100,000 people or more, so it can be big.
  3. Identify what goods or services each specialty store will offer.
  4. Design the floor plan for the mall and draw it to scale in GoogleSketchup.
  5. Prepare plans for the grand opening of the mall.
  6. Present your mall plan and ideas to the class

Mall Group/Partner Project Grade Sheet

Points Earned / Points Possible / Detail
5 / List of retail stores – 4 to 6 major anchor stores
25 / List of retail stores – 25 to 30 smaller specialty stores
(at least 5 should be service based businesses.)
5 / List of restaurants – 5 to 10 food vendors
35 / The list also defines specialty of each store & restaurant
20 / Innovative design/ theme idea & GoogleSketchup for mall
10 / Creative idea for grand opening
15 / PowerPoint to show while each person in group speaks.
110 / Total Points Possible