Curriculum Vitae
BO DAI, PH.D.
Bo Dai / C.V. - Page 4 of 5College of Business
University of North Texas
1155 Union Circle #311396
Denton, TX 76203
Email:
http://www.cob.unt.edu/profiles/1034
Mobile: (334) 332-8727
Home: (940) 891-0615
Bo Dai / C.V. - Page 4 of 5Current Immigration Status: Green Card pending (with valid employment authorization card; NO need for employer to sponsor H1B/work Visa or Green Card)
EDUCATION
University of North Texas, Denton, TX Ph.D. in Marketing, May 2015 (expected)
GPA: 4.0 (over 57 credit hours)
Dissertation: Saving Face in Consumers' Personal Care Purchases: A Cross-Cultural Investigation of Retail Patronage Decisions
Advisor/Committee Chair: Dr. Lou E. Pelton
Auburn University, Auburn, AL Ph.D. in Consumer Sciences, 2010
Dissertation: Perceived Fairness of Dynamic Pricing and Its Impact on Customer Satisfaction and Behavioral Intentions: The Moderating Role of Customer Loyalty
Advisor/Committee Chair: Dr. Sandra Forsythe
Auburn University, Auburn, AL Master of Science in Consumer Affairs, 2007
Thesis: The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: The Moderating Role of Product Category and Gender
Advisor/Committee Chair: Dr. Sandra Forsythe
Nanjing University of Technology, Jiangsu, China Bachelor of Arts in Business English, 2000
RESEARCH
Research Interests
Retailing – Retail patronage behavior, merchandise planning
Marketing Strategies – Positioning, market orientation, pricing (price discrimination)
Consumer Behavior – Information processing and persuasive communication, online shopping behavior, and behavioral models (planned behavior, technology acceptance model)
Peer-Reviewed Journal Publications
Cowan, K. & Dai, B. (forthcoming in November 2014). Who is the “Self” that Buys?: An Empirical Examination of Imaginative Consumption Antecedents and Explanation of Opinion Leadership. Psychology and Marketing.
Dai, B., Forsythe, S. M., & Kwon, W. S. (2014). The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter? Journal of Electronic Commerce Research, 15(1), 13-24.
Working Papers
I don’t deserve this: Perceived fairness of dynamic pricing and the role of customer loyalty: with Sandra Forsythe and Lou E. Pelton
Status: preparing for submission to Journal of Business Research
The foundational underpinnings of the concept of positioning in marketing: Defining the domain and analyzing the evolving patterns of knowledge: with Charles Blankson
Status: preparing for submission to the Journal of Marketing
The impact of market orientation and market positioning on organizational performance: A cross-cultural study: with Kirsten Cowan and Charles Blankson
Status: preparing for submission to the Journal of the Academy of Marketing Science
Your wine or mine?: Product country-of-origin message congruity and cognitive load in wine advertisements: with Kirsten Cowan and Lili Gai
Status: preparing for submission to Journal of Business Research
Research in Progress
The moderating effect of imagination on consumers’ perception of merchandise assortment: with Nancy Spears
Status: Study 1 data collection and analyses completed, study 2 data collection completed and analyses in progress, targeting at the Journal of Consumer Psychology
Peer-Reviewed Conference Publications/Presentations
Dai, B. (2013). Exploring interpersonal differences in gift-giving: A perspective beyond cross-cultural comparison. Poster presented at the 2013 AMA Winter Marketing Educators’ Conference, Las Vegas, Nevada.
Dai, B. (2012). Consumer adoption of cloud computing service: An exploratory study. Academy of Marketing Science 2012 World Marketing Congress - Cultural Perspectives in Marketing, Atlanta, Georgia.
Dai, B. & Forsythe, S. M. (2010).The impact of perceived fairness of dynamic pricing on customer satisfaction and behavioral intentions. Paper presented at the 12th Annual Fordham Pricing Conference, Babson College, MA.
Dai, B. & Forsythe, S. M. (2010). Perceived fairness of dynamic pricing and its impact on consumer behavioral outcomes: A conceptual framework. Poster session presented at the International Textile and Apparel Association (ITAA) 2010 Annual Conference, Montreal, Canada.
Dai, B. & Forsythe, S. M. (2009). Perceived (un)fairness of dynamic pricing and its impact on consumer behavioral outcomes. Paper published in Proceedings of the American Collegiate Retailing Association 2009 Winter Conference, New York City, NY.
Dai, B. & Forsythe, S. M. (2007). Impact of online shopping experience on risk perceptions and purchase intentions: The moderating role of product category and gender. Poster presented at the International Textile and Apparel Association (ITAA) 2007 Annual Conference, Los Angeles, CA.
Dai, B. & Forsythe, S. M. (2006). Impact of online shopping experience on risk perceptions and purchase intentions: The moderating role of gender. Abstract published in Proceedings of the International Textile and Apparel Association (No. 63). San Antonio, TX.
Other Presentations
June, 2013 “Introduction to Retailing”, Foundations of Marketing, University of North Texas.
April, 2013 “Introduction to Retailing”, Foundations of Marketing, University of North Texas.
October 2012 “Chinese Culture and Business Environment”, Global Marketing, University of North Texas.
April, 2010 “Perceived Fairness of Dynamic Pricing and Its Impact on Consumer Behavioral Outcomes: A Conceptual Framework”, Six-State Graduate Student Consortium, College of Family and Consumer Sciences, University of Georgia, GA.
March, 2010 “Perceived fairness of dynamic pricing and its impact on customer satisfaction and behavioral intentions”, Auburn University 2010 Graduate Scholars Forum, Auburn, AL.
March, 2007 “The Impact of online shopping experience on risk perceptions and purchase intentions: The moderating role of product category”, Six-State Graduate Student Consortium, Dept. of Merchandising, Apparel & Textiles, University of Kentucky, KY.
January, 2007 “The Impact of online shopping experience on risk perceptions and purchase intentions”, National Textile Center (NTC) Research Presentation Competition, Departments. of Consumer Affairs and Polymer and Fiber Engineering , Auburn University, AL. (3rd place)
TEACHING
Teaching Interests:
Retailing Management; Consumer Behavior; Marketing Management; Global Marketing; Marketing Strategy; Introduction to Marketing
Courses Taught:
Institute / Semester / Role / Subject / Course Number / Course Name / Class SizeSam Houston State University / Spring 2014 / Instructor / MKTG / 3335 / Retailing
(Online) / 34
University of North Texas / Summer 2014 / Instructor / MKTG / 4600 / Retailing
(Online) / 80
Spring 2014 / Instructor / MKTG / 4600 / Retailing / 48
Spring 2014 / Teaching Assistant / MKTG / 4120 / Consumer Behavior / 75
Fall 2013 / Instructor / MKTG / 4120 / Consumer Behavior / 54
Fall 2013 / Instructor / MKTG / 4600 / Retailing / 35
Summer 2013 / Instructor / MKTG / 4600 / Retailing / 11
Spring 2013 / Instructor / MKTG / 4600 / Retailing / 24
Spring 2013 / Teaching Assistant / MKTG / 3650 / Principles of Marketing / 500+
Fall 2012 / Instructor / MKTG / 4600 / Retailing / 17
Fall 2012 / Teaching Assistant / MKTG / 3650 / Principles of Marketing / 500+
Spring 2012 / Teaching Assistant / MKTG / 4120 / Consumer Behavior / 30+
Fall 2011 / Teaching Assistant / MKTG / 5200 / Consumer Behavior / 50+
Auburn University / Spring 2008 / Instructor / CAHS / 5850 / Retailing / 42
Various Semesters / Teaching Assistant / CAHS / 5850 / Retailing / Various Sizes
WORK EXPERIENCE
University of North Texas, Denton, TX August 2011 - Present
Department of Marketing & Logistics
Instructor, Teaching Fellow, Research and Teaching Assistant
Sam Houston State University, Huntsville, TX Spring 2014
Department of Management and Marketing
Instructor (Online)
Auburn University, Auburn, AL August 2004 – August 2010
Department of Consumer Affairs
Instructor, Research and Teaching Assistant
PricewaterhouseCoopers (PWC) Shenzhen, China July 2000 - February 2002
Assistant Accountant
Awards and Honors
2011 – 2014 Academic Achievement Scholarship, Toulouse Graduate School, University of North Texas
2011 – 2013 Competitive Graduate Scholarship, Toulouse Graduate School, University of North Texas
2012 - AMS Conference Travel Grant, Academy of Marketing Science.
2007 - 3rd Place Winner of National Textile Center (NTC) Research Presentation Competition, Auburn University - sponsored by National Textile Center and granted by the Department of Consumer Affairs, Auburn University
2006 - Graduate Student Travel Awards – granted by the Graduate School, Auburn University
2006 - 2010 Graduate Teaching Fellowship (stipend and tuition waiver) - granted by the Department of Consumer Affairs, Auburn University
2004 - 2006 Graduate Research Fellowship (stipend) - provided by Dr. Sandra Forsythe, Department of Consumer Affairs, Auburn University
SERVICES
April, 2014 – present President: Mu Kappa Tau (MKT) Marketing Honor Society, UNT Chapter
April, 2013 – April, 2014 Vice President: MKT Marketing Honor Society, UNT Chapter
April, 2012 – April, 2013 Second Vice President: MKT Marketing Honor Society, UNT Chapter
2012 Ad Hoc reviewer for Thunderbird International Business Review
2012 Ad Hoc reviewer for AMS World Marketing Conference and Cultural Marketing Conference, Atlanta, GA
Professional Affiliations
American Marketing Association
Academy of Marketing Science
Association of Collegiate Marketing Educators
Mu Kappa Tau Marketing Honor Society
References
Bo Dai / C.V. - Page 4 of 5Dr. Lou E. Pelton / Dr. Charles Blankson
NextGen Senior Professor
Department of Marketing & Logistics
College of Business
University of North Texas
358M Business Leadership Building
Denton, TX 76203
Tel: (940) 565-3124
Email: / Associate Professor
Department of Marketing & Logistics
College of Business
University of North Texas
365A Business Leadership Building
Denton, TX 76203
Tel: (940) 565-3136
Email:
Dr. Nancy Spears
Professor
Department of Marketing & Logistics
College of Business
University of North Texas
319D Business Leadership Building
Denton, TX 76203
Tel: (940) 565-3127
Email:
Bo Dai / C.V. - Page 4 of 5