The Science of the Positive:
Applying the Social Norms Model
Thursday, May 10, 2007
8:30 a.m. - 5:00 p.m.
(Registration and continental breakfast 8:00 – 8:30 a.m.)
Port Angeles City Council Chambers
321 E 5th Street
Port Angeles, WA 98362
Reminder: No food allowed in the Council Chambers – water OK
Instructor: Jeff Linkenbach, Ed.D
Description: Alcohol, drug and tobacco use by young people are persistent public health problems that impact
all of us. Yet in spite of decades of research, many of the approaches we have been using to combat these serious
issues are backward and don’t work. Many of us have been trying to “scare the health” into kids and young adults
rather than utilizing science-based approaches. This presentation details the theory and application of the social
norms approach to prevention to change behavior by altering misperceptions of what is normal. Social Norms
Marketing has recently been listed in New York Times Magazine as one of the emerging ideas to change the
world. Dr. Linkenbach provides examples and behind the scenes antidotes to Montana’s nationally renowned
MOST OF US campaigns, which have measured behavior change in issues such as impaired driving, seatbelt
use and tobacco use, as well as other emerging applications. Jeff Linkenbach, Ed.D, is the Project Director
of the Montana Social Norms project and faculty member at Montana State University. Dr. Linkenbach is
well known for being a pioneer in the area of the social norms approach to prevention. His research and
innovative project development constantly strive to translate Social Science into social action through
radio, television, print campaigns and other forms of media advocacy and strategic communications.
www.mostofus.org/index.php
Audience: Tobacco prevention contractors, community partners, student assistance
professionals, treatment providers and anyone working with youth in the area of prevention.
7.5 Clock Hours or 7.5 CEU Credits Available
Fee: No fee. Seating is limited, so register early. A buffet lunch will be provided.
E-mail or fax to Jennifer Charles at or fax 360-417-2583 by May 4, 2007.
Questions? Contact Rachel Anderson at 360-565-2608 or e-mail or
Jennifer Charles at 360-417-2384 or e-mail
Sponsored by: Washington State Department of Health – Tobacco Program and Olympic Educational Service District 114
Co-Sponsored by: Clallam County Prevention Works! Community Coalition, Clallam County Department of Health & Human Services – Drug Free Communities Grant and the Tobacco Prevention & Control Program, Clallam County Community Network, Community Mobilization Against Substance Abuse, Clallam County Meth Action Team and Port Angeles Healthy Youth Coalition
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The Science of the Positive: Applying the Social Norms Model
Registration Form
(one form per registrant)
Name:
Agency or Organization (if applicable):
Address:
City: State: Zip Code:
Work Phone: Fax: E-mail:
Credits Available (check only one): Clock Hours (Course No. ESD114004, school personnel)
Continuing Education Units (non-school personnel)
Registration includes continental breakfast buffet lunch and materials
No confirmations will be mailed.