Consumer Awareness Questionnaire

CONSUMER AWARENESS QUESTIONNAIRE

This is a survey of how aware people are of consumer products.

You will be asked to rate your familiarity with products in different categories. Record your responses on the scantron sheets that accompany this questionnaire. Use pencil only for your scantrons.

Use the scale numbers below to indicate HOW FAMILIAR you are with each item. Fill in the appropriate box on your scantron sheet.

1 2 3 4 5

Never heard of it Somewhat Very

Familiar Familiar

CONSUMER ITEMS

Food/Beverage

/ Computers/electronics /

Sporting Goods

1.   Aquafina / 16.   BellaVox * / 31.   5150

2.   Big Mac

/ 17.   BenQ / 32.   5X5*
3.   Blue Aries* / 18.   CyberShot / 33.   Accent*
4.   Boboli / 19.   G5 / 34.   Bauer
5.   Boylan’s / 20.   iRiver / 35.   Easton
6.   Breyer’s / 21.   Logitech / 36.   Giro
7.   Jones Soda / 22.   Macbook Pro / 37.   I-Power*
8.   Kettle Chips / 23.   Memorex / 38.   Louisville
9.   Lea & Perrins / 24.   Necase * / 39.   Mission
10.   McWich * / 25.   Nokia / 40.   New Balance
11.   Mega Mozza Melt * / 26.   RAZR / 41.   ProDrive*
12.   Milano / 27.   Treo / 42.   Puma
13.   Minty Python * / 28.   Trepagio * / 43.   Spalding
14.   Peet’s Coffee / 29.   Western Digital / 44.   Titleist
15.   The Gobfather / 30.   Yoctabox* / 45.   Under Armor

Cars

/ Video games /

Magazines

46.   Armada / 61.   25 To Life / 76.   Allure
47.   Bengal* / 62.   Drakengard / 77.   Body Mod *
48.   Civic / 63.   Gun / 78.   Car and Driver
49.   CR-V / 64.   Home Run Hitter* / 79.   Conde Nast Traveler
50.   F-150 / 65.   Jak and Daxter / 80.   Eating Well
51.   Firefly / 66.   Midnight Club / 81.   Gourmet Magazine
52.   G400* /

67.   Myst

/ 82.   Harper’s
53.   Jetta / 68.   NBA Live / 83.   Hockey News
54.   Palermo* / 69.   Rahal Racing* / 84.   In The Know*
55.   Pantera / 70.   Redd Night* / 85.   Maxim
56.   S80 / 71.   SimCity / 86.   New Republic
57.   Silverado / 72.   Spyro / 87.   Republican Weekly *
58.   Tribute / 73.   Tekken / 88.   Ring Magazine
59.   Fiat X100* /

74.   Twisted Metal

/ 89.   The Economist
60.   Z4 Coupe / 75.   Zip Trials* / 90.   Three Stars Magazine*

Clothing stores

/ Alcohol /

Music magazines

91.   Abercrombie & Fitch

/ 106.   Atlantic Ice* / 121.   Alternative Press

92.   American Eagle

/ 107.   Bacardi Breezer / 122.   Billboard

93.   American Pioneer*

/ 108.   Budweiser / 123.   Da Funk*

94.   Banana Republic

/ 109.   California Cooler / 124.   Filter

95.   BIAS

/ 110.   Cardinal Sin* / 125.   Mixmag

96.   Guess

/ 111.   Corona /

126.   MOJO

97.   J Crew

/

112.   Crescent Moon*

/ 127.   New Musical Express

98.   L.L. Bean

/ 113.   Gettysburg* / 128.   Nightbirds*
99.   Michael Gordon* / 114.   Guinness / 129.   No Depression
100.   Nordstrom’s / 115.   Labatt’s / 130.   Relix
101.   Remington Steel* / 116.   Pilsner / 131.   Spin
102.   Saks Fifth Avenue / 117.   Sapporo / 132.   The Mixing Board*

103.   Trey Surf Wear*

/ 118.   Sleemans / 133.   The Source
104.   Urban Outfitters /

119.   Tsing Tao

/ 134.   Treble and Bass*

105.   Wrangler

/ 120.   Vex / 135.   XXL

Perfumes/Colognes

/ Wines

136.   Brut

/ 151.   Angelwood*

137.   Chanel No.5

/ 152.   Casacana*

138.   Chianti*

/ 153.   Chateau Lafite
139.   Creed / 154.   Churchill
140.   Drakkar Noir / 155.   Cockburns

141.   English Leather

/

156.   Firedust*

142.   Escada

/ 157.   Gallo Brothers
143.   Light Blue / 158.   Inniskillin

144.   Luvlite*

/ 159.   Lindemans

145.   Noa

/ 160.   Magnotta

146.   Obsession

/ 161.   Meadow Ridge*

147.   Old Spice

/ 162.   Mission Hill
148.   Paulo* / 163.   Paradise Ranch
149.   Tommy / 164.   Sumac Ridge

150.   Veritas*

/

165.   Yellowtail