Components of a GREAT Poster
· Background Theme
o Select a background picture that puts your audience in the space where they can understand the primary benefit of your product
o Use the opacity feature in Photoshop to dial-down the visual so you can overlay information and graphics
· Product
o Name, Slogan & Logo
· Mission Statement
o Make sure key words are highlighted in different colors
· Problem
o Best customer --- visual description
o Target market --- size, potential # of customers
o Market Survey --- key questions and responses
§ Pie Chart or Bar Graph
§ Customer quotes
o Customer Needs-Metrics Matrix
· Competition
o Current customer choices --- don’t forget to include the status quo
o Competitor logos on a chart are a great way to show how your solution fills a gap in the market
· Solution
o CAD drawings of your solution with pull-outs
o Describe the unique differentiation your solutions offers to your customer
· Manufacturing
o Bill of Materials
§ Cost of Goods Sold
· Bill of Materials
· Labor
· Packaging
· Overhead
o Describe how you will manufacture your product
§ What company will make your product?
§ Manufacturing & Packaging costs
§ Will you outsource manufacturing overseas?
· Web Site & App Development
o Describe how you will develop the web site and/or app.
o Examples of web pages and /or app screen shots
· Sales & Marketing
o Media Plan
§ Social Media
· Twitter, Facebook, Google Adwords, email Newsletter, customer forums and blogs, Pinterest, Instagram, etc
§ Trade Shows
o Distribution Channel
§ Describe how you will get your product to the marketplace
· Direct Sales, Independent Manufacturer Sales Reps
· What stores will carry your product
· Describe online sales strategy
· 90-Day Financial Forecast
§ Revenue
· Retail selling price
· Online selling price
· Wholesale selling price
· 90-day sales forecast
o Projected units sold in the first 90 days
§ Start-up Development Costs
· Product Design
· Prototyping
· Engineering
· Market Testing & Research
· Patents & Legal
· Regulatory (FDA & U.L.)
· Molds & Tooling Costs
· Final product testing
§ Marketing Ramp-up & Sales Support
· Web Site development costs
· App development costs
· Marketing & Support Costs
o Advertising
§ Traditional
· Newspapers, magazines, Radio, TV
· Sales Collateral Brochures
· Trade Shows
o Social Media
§ Twitter, Facebook, Google Adwords, You Tube, Blogs & Forums, email Newsletters, Pinterest, Instagram, etc
· Sales Management
· Web Site & Online Sales
§ Variable Costs
· Cost of Goods Sold per unit
§ Initial Investment
· The investment needed to manufacture and launch your product
· Administration Band (at the bottom of the poster)
o Team names, major
o Team picture
§ Make sure the team member’s names are in the same order as the team picture
o Lehigh logo
o Course logo --- Baker Institute
o Professor Pat J. Costa
o TA name
Think Outside Yourself