COMPANY INFORMATION
Founded In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955.
Dunkin' Donuts is the world's largest coffee and baked goods chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
Locations: There are more than 7,000 Dunkin' Donuts worldwide. In the U.S., there are approximately 5,300 Dunkin' Donuts locations in 34 states. Internationally, there are over 1,900 Dunkin' Donuts locations in 30 countries. Dunkin' Donut's most significant presence overseas is in the Philippines, Indonesia, South Korea, and Thailand.
Web Site http://www.dunkindonuts.com
Fiscal Year 2006 System-wide Sales
World-wide system sales as of August, 2006 -$4.7 billion
U.S. system sales as of August, 2006 - $4.3 billion
PRESS RELEASES
DUNKIN' DONUTS INVITES COFFEE LOVERS TO ENJOY LATTES FOR LESS: U.S. STORES SERVE 99-CENT ESPRESSO-BASED BEVERAGES ON FEBRUARY 26
Dunkin' Donuts Named Number One in Brand Keys Customer Loyalty Survey
CANTON, MA (February 25, 2008) -- On Tuesday, February 26, Dunkin' Donuts wants to ensure that no coffee lover is denied a delicious espresso-based beverage. The world's largest coffee and baked goods chain will offer all customers a small latte, cappuccino or espresso drink of their choice, hot or iced, for the special price of 99 cents. The promotion will be available in participating Dunkin' Donuts' shops across the country from 1 PM to 10 PM.
DUNKIN' DONUTS TURNS UP THE HEAT WITH NEW OVEN-TOASTED MENU
Personal Pizzas, Flatbread Sandwiches and Hash Browns highlight innovative menu; new cooking platform to provide more choices and higher quality foods, all day
CANTON, Mass. (Feb. 13, 2008) -- Dunkin' Donuts, the world's largest coffee and baked goods chain, today officially launched its new, all-day Oven-Toasted menu. The new platform marks the most significant change to Dunkin' Donuts product lineup since the company launched espresso-based beverages in 2003. The menu items are now available in 3,500 shops throughout the country, including participating Dunkin' Donuts locations in New England, New York and Florida, and will be available nationwide by spring.
Exciting new Dunkin' Donuts' Oven-Toasted menu items now available all throughout the day include:
Flatbread Sandwiches, easy to hold and eat. These hot, crispy sandwiches are available in three classic flavors: Turkey, Cheddar & Bacon; Ham & Swiss; and Three Cheese (Monterey Jack, Cheddar and Swiss).
Personal Pizzas, available in five-inch servings. Customers can choose from three varieties: Supreme (Italian sausage, pepperoni and green and red peppers); Pepperoni (mozzarella and diced pepperoni) and Cheese (asiago, mozzarella, parmesan and romano.)
Hash Browns, lightly seasoned and served as bite-sized medallions. The special Hash Browns container was specifically designed to fit neatly into a car cupholder, perfect for on-the-go occasions.
The new menu is Dunkin' Donuts' response to on-the-go, busy lifestyles and changing consumer eating habits and expectations
DUNKIN' DONUTS ASKS "HOW DO YOU KEEP AMERICA RUNNING?"
New Dunkin' Donuts Channel on YouTube Offers Chance for Public to Create Videos and Win a Year's Supply of Coffee
CANTON, MA (January 23, 2008) - Dunkin' Donuts, the world's largest coffee and baked goods chain, recently launched a Dunkin' Donuts brand channel (www.youtube.com/dunkindonuts) on YouTube™, the leading online video community that allows people to discover, watch and share originally created videos.
Through March 1, 2008, people across the U.S. are invited to create videos to share on YouTube, which receives more than 57 million visitors a month. Dunkin' Donuts is inviting hard-working Americans to answer the question, "How Do You Keep America Running?" A panel of judges will evaluate the submissions, and visitors to the site will rate the videos to determine 50 winners who will receive a year's supply of Dunkin' Donuts coffee. The top ten videos may also be featured on www.DunkinDonuts.com and other web sites.
Dunkin' Donuts Goes to Mars in 2008
Blasting Off the New Year with a Candy Bar Inspired Menu Featuring Milky Way® Brand Hot Chocolate and M&M'S® Brand Donuts
CANTON, Mass. (January 14, 2008) -- Dunkin' Donuts, the world's largest coffee and baked goods chain, is launching the new year on a chocolate note with the introduction of three new chocolate menu items to satisfy everyone's sweet tooth: a Milky Way® Hot Chocolate, an M&M's® Donut, and Dunkin's own Triple Chocolate Muffin.
Dunkin' Donuts has partnered with Mars, Inc. in creating two of these new treats featuring Mars' signature confections, Milky Way and M&M'S Chocolate Candies. Milky Way Hot Chocolate is a rich, smooth, hot beverage that blends chocolate, caramel and vanilla nougat flavors, just like the classic candy bar. Milky Way Hot Chocolate complements Dunkin' Donuts' line of freshly brewed hot beverages and is available in participating Dunkin' Donuts restaurants nationwide. This exciting new permanent beverage offering joins Dunkin' Donuts' classic Hot Chocolate and White Hot Chocolate--hot beverage selections that warm Dunkin' Donuts busy, on-the-go customers through the winter months. All Hot Chocolate beverages are topped off with a dollop of whipped cream.
The M&M's Donut, covered in chocolate or vanilla icing and sprinkled with colorful mini M&M's, is a fun, creative addition to Dunkin' Donuts' extensive donut line. The M&M's Donut is available at participating Dunkin' Donuts restaurants nationwide through March.
Dunkin' Donuts rounds out its New Year's product introductions with its Triple Chocolate Muffin. Featured in participating restaurants through March, this decadent bakery creation is made with a blend of rich cocoa, packed with two kinds of chocolate chips and topped with powdered sugar.
SOURCE: https://www.dunkindonuts.com
You are Strategic Manager for Dunkin Do nuts. It is your job to chart the course of the entire organization. It involves both long-range thinking and adaptation to changing conditions. You need to design Strategies for long term competitive advantage.
You first need to Analyze the External and Internal Environments
1. External Analysis
Using the components and scope of external analysis, for Dunkin’ Donuts what are:
· Demographic Trends –(population characteristics, size, age distribution, etc. for customers):
· Economic Conditions – (the economy of the country surrounding the company):
· Socio-cultural Conditions(the norms, values, and preferences the customers)
· Globalization ( foreign markets the firm is getting involved in for raw materials and sales)
2.You also need to perform an Industry Analysis, using Porter’s Five Forces Framework, Identify threats to Dunkin Donuts on the basis of:
Now Look at the Internal Environment. Pay attention to the
Core Competencies: Things a company does well.
Resource Types
1.Tangible resources assets that can be quantified and observed, such as financial resources, physical assets, and manpower
2.Intangible resources are resources that are difficult to quantify and include on a balance sheet.
Reputation
Technology
Human capital
3. Now you are ready to perform a SWOT Analysis. You need to identify its strengths and weaknesses and identifying its opportunities and threats.
1. Analyze the organization's internal environment, identifying its strengths and weaknesses
2. Analyze the organization's external environment, identifying its opportunities and threats
3. Cross match strengths with opportunities, weaknesses with threats, strengths with threats, and weaknesses with opportunities.
4. Look at the Strategic Intent and Mission. For Dunkin Donuts what are the
a. Strategic Intent (the firm’s internally focused definition of how it intends to use its resources, capabilities, and core competencies to win competitive battles)
b. Strategic Mission – (the firm’s externally focused definition of what it plans to produce and market, utilizing its internally based core competence)
4. Place Dunkin Donuts within one of the four quadrants of the BCG Matrix depending on its growth potential and market share. Give three reasons to justify your decision.
MANA 3319
A Pandey