Channel Processes (Login+Format+Passwords Etc)

Santa Clara Law Office of Career Management

Employer & Student Engagement Team

This document regulates the use of communication channels to ensure consistency and to transmit information for a team continuously in flux. This guide records social media log-in information and details formatting preferences. Additionally, a chart specifying tagging guidelines, promotion insights, and passwords for subscription based resources is included. This document is intended to be used by new and returning student employees. This document will continue to evolve as new technologies are used, and policies and procedures are revised.

Channel / Point Person / Objective / Log In Info & Access / Format
Twitter / Laura / ● Remind students of updates
● Employers know we’re following them.
● SEO / ● Username:
● Password: / ● Not for every job promotion.
● When a handful new jobs have been promoted say “New Jobs Up! Fellowship Opportunities and Internships now open for applications on #sculawjobs” or something similar.
○ #JobSkills #PracticeReady
● Occasionally (1-3 times a week) keep the twitter active by responding to tweets by someone we’re following- either retweet relevant information, or respond to a tweet: “@AvidCareerist Impressive tips!” Typically people will respond back saying- Thank You.
○ This keeps our twitter active for SEO purposes- questions regarding SEO please direct towards Margo
Facebook / Laura / ● Promote job/ internship/ event opportunity to students / Gain Access:
1. Like page
2. Friend someone with admin- Increase size of photo below to view people with admin
How to Give Admin:
1. Go to __ page
2.Click Edit Page
3.Click Manage Admin Roles
4.Add in name in specified box (pictured above) (must be friends with the new admin) / ● Use stars for title of job
○ *For Title of Job*
● Two enters and then write description
● After, two enters and then:
○ More details available on SCU Law Jobs, posting #000000
● NEW: 7/17/2013
○ Do not include firm/company that is offering the job, just say the location and job title- like Policy Intern- not policy intern @ the da
● NEW 7/22/2013
○ If linking to a separate website for a job, such as Simply Hired, it is fine to list all info and link to the site. Since its not a SCU job, we’re not really giving away.
● NEW 10/23/2013
○ When an application deadline is explicitly stated in an SCU posting, DO NOT INCLUDE THE DATE on the facebook promotion. Direct the student to the SCU Law Jobs posting number for more information.
LinkedIn / Laura / ● Promote job/ internship/ event opportunity to students / How to Get Admin:
Request to join Santa Clara University Law Career Services (group)
How to Give Admin:
1. Click Manage on top center navigation
2. Click Participants on the left navigation
3. Click Change Role / ● Title of Position (City, State)
○ Ex: Securities Attorney (San Francisco, CA)
● A few sentences of description
○ Since we get to control who can see these posts by controlling who can join to group on Linkedin- we can post all relevant information regarding job
● After, two enters and then:
○ More details available on SCU Law Jobs, posting #000000

Metrics

Facebook Likes

● June likes: 535

● July likes: 563

○ Increase because Santa Clara Law School FB promoted our page by posting encouraging their followers to like our page.

● July 30th Cassandra posted in Class of 2014/2015 and Class of 2015/2016 promoting LCS FB page and we received 14 new likes!

● August 6th 589 likes

● September 4th 651 likes

Facebook Posts

(8/19/2013)

● (grow and shrink the pasted photo to your liking to be able to read details)

● Plain posts (statuses) have the highest reach, but photos have a much higher engagement.

● Posting between 9am-10pm reach the largest audience. Pretty much equal between these periods so post whenever.

● Are students are equally on everyday of the week.

LinkedIn Metrics

● 1,073