CSS
We Support Our Agents
Becoming an expert doesn’t mean knowing everything there is to know about Sandals and Beaches. It means knowing right where to go to find the information you need. Our new streamlined 4-hour Ultra Workshop is the ultimate training class. Because once you find out how to obtain the vast array of product information via our award-winning brochures and user friendly websites, you’ll find it easy to get just what you want–when you want it and sell more.
Seminars & Conventions those are far from Conventional
Our sales seminars keep you up to date on the latest and greatest. They draw anywhere from 500 to over 1,000 agents each and are held in 5-8 major cities throughout the U.S. and Canada. Here you’ll meet & mingle with the top corporate executives from Sandals & Beaches including resort General Managers. And you’ll get a firsthand preview of all the latest tools you can hit the market with. It’s an event like no other in the travel industry. All the buzz. All the Bizz. All the Blitz. Only the best support for you, from the world’s best–Sandals & Beaches Resorts.
The Caribbean’s Largest Sales Force
Sandals have 60 full-time sales managers–more than any other hotel group in the islands. Our sales team is extensively trained to assist agents and agencies in increasing their business through an array of pro-active functions such as Sandals/Beaches nights, in-house training, co-op advertising, consumer events, postcard mailings, window displays, and so much more.
Make Big Bucks!
Only Sandals Gives You More Innovative Ways To Increase Your Commission Earnings
We love to show you the money. At a 10% commission level, booking a Sandals or Beaches vacation can generate over $1000 in earned commissions. It pays to sell more of the best–The World’s Best. In order to receive commission on wedding packages, specialty items, ą-la-carte WeddingMoonsTM options (video/photo packages/entertainment, make-up, etc.) and Spa certificates, the items must be purchased prior to the client’s travel and booked under the Travel Agency’s IATA/CLIA.
Sandals Specialists Learn, Earn, & Sell More
The Sandals Specialists programs are designed to benefit travel agents and agencies with an on-going process of product education, resources, and substantial sales & marketing support. It pays to be a Sandals Specialist in a big way.
Joining is easy & MORE rewarding than ever!
CSS
(Certified Sandals Specialist - For Travel Agents)
Three easy steps and you’re in! Complete and send the enrollment form, which you can download from www.sandals.com/tas or call 1-800-48-SPECIAL. Then attend a fun & informative Workshop and report one (1) traveled booking (minimum) on an annual basis. If you’re already certified, take a look at the new & enhanced levels and benefits in the CSS chart. The new CSS Program is based on recognition & rewards for the agent and will be based on the agent’s lifetime cumulative bookings (traveled & pre-registered of course), since their initial enrollment in the CSS program–dating as far back as 1996, the program’s initial inception year. The enhanced CSS Program is designed to follow & support our loyal agents, regardless of which agency they currently work for or have worked with in the past.
PSA
(Preferred Sandals Agency - For Travel Agencies)
Sandals are also committed to building successful relationships at the agency level. A preferred Sandals/Beaches Agency must have one Active CSS agent on staff and produce a minimum of 25 traveled bookings per calendar year. Agency recognition, business tools and marketing support are designed to get RESULTS. The PSA program was designed to focus on the agency’s business model and cultivate the account, with the sole purpose of increasing Sandals/Beaches sales year-to-year. Be a Preferred Sandals Agency/Preferred Beaches Agency. It’s the preferred way to go.
CSS - Benefits For Agents
CSS / CSS Silver / CSS Gold / CSS Platinum1-25 Bookings / 26-75 Bookings / 76-249 Bookings / 250+ Booking
Agent Benefits: / Agent Benefits: / Agent Benefits: / Agent Benefits:
Sales Support / P
Logo Usage/Accreditation / P
Sell & Go (30 Days) / Sell & Go Beachfront (30 Days) / Sell & Go Concierge (60 Days) / Sell & Go Butler (90 Days) w/VIP Transfers
Status Pin / P / P
Certificate Of Achievement / P / P / P
VIP Card* (10%) / VIP Card* (15%) / VIP Card* (20%) / VIP Card* (25%)
CSS Collateral (Addt’l Cost) / P / P / P
CSS Agent Press Release / P / P / P
CSS Hotline / P / P / P
Educational Support / P / P / P
Marketing Bank** / P / P / P
*VIP Card entitles the agent & a guest to a day-pass visit to any Sandals/Beaches Resort, as well as the noted percentage discount on select gift shop purchases and spa services for the agent only. No other resort services are discounted. Sandals/Beaches/UVI reserves the right to withdraw any agent from the program, at any time. ** Payable to Agency–no exceptions.
PSA - Benefits For Agencies
Preferred Sandals/Beaches Specialist-05/06
Agency Recognition: / Agency Business Tools: / Agency Marketing Support:• Sales Support
(UVI Recognition) / • Co-branded collateral for
purchase (stationery, polos,
business cards, etc.) / • Marketing Bank
• Logo Usage
(Brand and Consumer Recognition) / • PSA Ad Slicks and Creation / • Find a TA on www.sandals.com,
The Knot, WeddingChannel &
WeddingSolutions
• Agency Plaque
(Consumer Recognition) / • PSA Radio and TV Tag Spots / • Sandals/Beaches Night support
(tactical offers, posted on web,
e-marketing)
• PSA Hotline
(UVI Recognition) / • Postcard and Direct Mail Service
(addt’l cost) / • Booking “Niche Weeks” (tactical
offers, POP’s and TA submitted
marketing plan)
• Press Release
(Consumer Recognition) / • Co-Branded Agency Website
• Luggage Tags
(Resort Recognition)
• STAR Awards Invitation
(Only if agency qualifies)
SELL & GO spells more FREE vacations for YOU because the most rewarding program just got easier.
So you’ve become a CSS. And because it takes the best to sell the World’s Best, it’s best you experience it for yourself. Now the “Sell & Go” program is better than ever before. It starts when you spell “GO.” The first 2 bookings qualify you for the program.
Next, the higher the category you book, the more nights you earn. For example, book a Butler category room* and you’ve just earned a 3-night stay.
Book any Butler category = Earn 3 nights
Book any Concierge category =Earn 2 nights
Book all other categories = Earn 1 night
9 nights = 7 night stay
8 nights = 6 night stay
7 nights = 5 night stay
6 nights = 4 night stay
5 nights = 3 night stay
4 nights = 2 night stay
As we all know…the more you book, the more you go… and the more you go, the more you know. So don’t stop! Just…GO SANDALS.
*To qualify, bookings must be 6 nights or longer. Additional restrictions apply.
Bank On Success
Our Marketing Bank Lets You Earn
Dollars Every Time You Book For Co-Op
Promotions With Sandals & Beaches
Bookings 1-20 / $25 per Booking / $50 per Concierge / $75 per ButlerBookings 21-50 / $50 per Booking / $100 per Concierge / $150 per Butler
Bookings 51-150 / $75 per Booking / $150 per Concierge / $225 per Butler
Bookings 151+ / $100 per Booking / $200 per Concierge / $300 per Butler
We’ve created a way for your agency to accrue marketing funds to spend on your business. Getting started is easy. You need at least (1) one active CSS agent on staff and you must register every Sandals & Beaches booking within 72 hours of deposit via the new online travel agent portal: www.sandals.com/tas. The more bookings you make, the more you earn in your bank. After all, the biggest marketing bank in the business is counting on you! You can bank on it.
How To Spend It Wisely
In conjunction with our Sales Team, you can use your marketing funds in a variety of creative ways.
• Co-op Advertising (print: newspaper, magazines, etc.)
• TV & radio
• Yellow pages ad
• Consumer & Bridal shows
• Sandals Nights (food & beverage expenses only)
• Postcard Mailings (through UVI)
• Branded CSS/PSA collateral
• Purchase promo nights at Sandals/Beaches for barter/giveaway at major consumer events
• Lease a car with your Logo + Sandals /Beaches
• Purchase airline tickets for Sell & Go stays
• Use for UVI-generated Fams
EARNING REQUIREMENTS:
Bookings must be a minimum of 3 nights or longer and pre-registered within 72 hours of deposit. Certain promotional categories, i.e., sales based on run-of-house, do not qualify. Group bookings apply as 1 booking/room regardless of size/number of rooms. All funds earned expire within 18 months from the year of travel. For example, bookings traveling in 2006 expire 6/30/2007. Accrual of Marketing Bank bookings begin every calendar year. Bookings do not carry over from year to year.
REIMBURSEMENT REQUIREMENTS:
Agency must obtain pre-approval (in writing) from their local Sales Manager or UVI, prior to committing to any event/ project for which they will be requesting reimbursement from their marketing bank. Agency must keep in mind that marketing dollars will be paid once UVI receives, reviews and approves the required documentation to substantiate the co-op amount requested, and only available funds in the agency’s bank can be paid at the time of request. Airline tickets for Sell & Go stays can only be redeemed/reimbursed for active CSS agents. Purchase of promo nights requires a written proposal to be received at least 30 days prior to the event. All checks are made payable to the agency–no exceptions.
Drive business to Sandals / Beaches and you could be driving this! You can even brand the car with your agency name and phone number. BONUS: If you maintain a 3-year lease with your earned bookings, Sandals will buy out your lease and you can own the vehicle on us!