Craster Ltd
Job Description
Role Title / CRM Campaign Marketing Manager (new role 2016)
Reports To / Head of Sales & Marketing
Key Deliverables / 1.  Lead 'Campaigns' for specific Key Accounts & Regions to activate lead generation
- Identify Campaign priorities by Region, where possible leverage VIP sales
- Agree Campaign objectives with Management & Sales teams.
- Develop & maintain a 6 month rolling Campaign Calendar.
- Lead the execution & drive the performance of Campaigns, supporting the Inside & field sales teams
- Set, measure & report on: objectives, goals, and metrics, and define best practices, standards, and processes to increase conversion rates
- Conduct post Campaign reviews reporting on results and learning
2.  Support the In-house & Field Sales to use the CRM database to drive sales revenue
- Manage key conversion points in the pipeline funnel
- Develop & track qualified leads to optimise product sales
- Measure & report daily, weekly & monthly activity
- Optimise system architecture and program workflows and the Internal CRM to support Sales/Marketing processes
- Build, develop and report on on-line and digital lead generation analytics
3.  Maintain & develop the CRM Data base to support project lead regeneration, existing customer sales coverage and key contact relationship building
- Cleanse, segment, score & prioritise the data by category, region and sales person
- Develop CRM base by adding property lists, de-duping where required
- Identify & create a focus on the key priority projects
4. 
5.  Use the CRM database to das the foundation of Integrated Campaign Development to build deep relationships with 'Key Influencers', working with Brand Marevelop, manage, refine & harvest (in association with 'brand marketing') a ‘Key Decision Maker’ Database, segmented by channel, account and trading typeketing:
- Identify, segment, score and prioritise key contacts (Executive Chefs, Food & Beverage, Designers, Architects, Owners etc) within the CRM
- Work with Brand Marketing to build a network of relationships with these 'Key Influencers' using an integrated mix of social, digital, lead-nurturing and content marketing campaigns
6.  Product Sales intelligence
- Work with Brand Marketing and sales team to consistently drive improvements in the product offering by channel and brand. Develop deep understanding, track and report Selling trends, Competitor analysis & pricing
7.  Market Driven Pricing
- Support 'Head of Sales' to develop and propose a process of establishing a market driven pricing model
- Develop understanding to 'cost to serve' and 'achieved margin' by key category, channel, customer & region
8.  Marketing Automation: Ensure that we utilise marketing automation best practices to attract and guide qualified leads through the buying process
9.  Analyse, track & report ‘What is selling’
10.  Contribute to the NPD Research process working closely with the sales and design teams
Responsibilities & Direct Reports
Skills /Experience / Capabilities / ·  Excellent written and verbal communication skills
·  Strong research and analytical skills
·  Good First degree
·  At least 3 to 5 years experience in similar roles
·  Deep knowledge with CRM and automation software & highly skilled in Excel pivot sheetstables
·  In-depth understanding of the company’s current products and future concepts
·  A willingness to listen
·  Ability to think creatively and innovatively
·  Budget-management skills and proficiency
·  Professional judgment
·  Ability tom work in a cross-functional team
·  Analytical skills to forecast and identify trends and challenges
·  Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Role KPI’s
Updated - 04/10/2016