Media Release

CEAT bags the prestigious Deming Prize

First Tyre Company in the world outside Japan to achieve gold standard in TQM

National, 05th October 2017: CEAT Limited, a leading Indian tyre manufacturer has been conferred the prestigious Deming Prize. The Deming Prize, founded in Japan, is one of the oldest and most prestigious Quality awards in the world. With this recognition, CEAT became the first tyre company in the world, outside of Japan, to have the honour of receiving this award. The Deming Prize recognizes companies that achieve business transformation by implementing Total Quality Management (TQM).

The felicitation ceremony to receive the award will take place in Tokyo on Wednesday, 8th November 2017.

CEAT Ltd had also recently been ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study released on 28th March 2017.

Commenting on the achievement, Mr. Anant Goenka, Managing Director, CEAT Limited, said: “We are delighted and honored to receive the Deming prize. It's a significant milestone and testimony in our journey of quality and customer-centricity. All activities and processes are geared towards enhancing customer satisfaction and we are working hard to enhance these processes. Quality is also about living our purpose which is 'Making Mobility Safer and Smarter Everyday'. The journey continues, every day.”

The Deming Prize was established in 1951 by Japanese Union of Scientists and Engineers (JUSE) to honor W Edwards Deming, who contributed greatly to Japan's proliferation of statistical quality control after World War II.

About CEAT Ltd (www.ceat.com):

Mumbai head-quartered CEAT, the flagship company of the Rs 22,000-crore RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.22,000 crore.

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