SOLANO COMMUNITY COLLEGE
Introduction To Marketing, Mkt 171
Fall 2005
Instructor: Professor Thom Watkins
Voice Mail: (707)864-7000 ext 374 E-mail:
Class Hours: Mon-Wed-Fri, 10:00 – 11:00 am Location: Room 506
Text: Marketing, 8th Edition, Kerin, Hartley, Berkowitz, Rudelius.
Purpose of the Course.
To introduce you to the marketing process through a comprehensive study and analysis of initiating the marketing process (for both profit and non-profit organizations) with special emphasis on understanding the consumer and detailed studies of demographics and target marketing. Included is the role of marketing research, the process of defining a marketing problem and then systematically collecting and analyzing information to recommend actions to improve an organization’s marketing activities.
Method of Instruction.
1. I plan to use a combination of any or all of the following instructional methods: lecture, discussion student case analysis, controversial topic debates, and video cases.
2. Lectures will not merely repeat information from the text. Some concepts in the text will be emphasized to the exclusion of others, and considerable additional material will be presented which is not in the text.
3. Students are responsible for the information presented and/or assigned in class. Although listed in the Course Schedule, the assignments and related due dates are subject to change as the course progresses. If you miss a class, get the information from another class member. It is your responsibility to find out what you missed.
Class Attendance and Participation.
Students must attend class in order to participate in student-involvement activities. I expect each student to be prepared for each class lesson. That is, be prepared to ask questions, answer questions, and otherwise participate in discussion of the topics for that class.
Consistent and timely attendance is expected. Past experience indicates a direct relationship between regular attendance and passing grades.
Read and understand the attached page titled Student Responsibilities, Attendence and Participation, extracted from the Solano Community College Catalog.
Please turn off all cell phones and pagers before entering the classroom. Activation of these devices disrupts the class and the learning process
Examinations
Examinations will be taken when scheduled. There will be no make-up sessions. For all exams, students will need a Scantron (the form that also allows for essay-type answers) with a No.2 pencil.
Assignments.
All written assignments are due on the dates assigned and must be turned in order to receive credit for the course. In fairness to those students who turn in the written assignments on time, students will be assessed a grade penalty for those assignments turned in late. Late assignments will lose one full grade for each class session that they are late.
Grades and Grading Criteria.
Grades will be based on your performance on the following:
1. Video Case Written Assignments -------- 30%
2. Marketing Plan ------------------------------ 20%
3. Examination #1------------------------------ 16%
4. Examination #2------------------------------ 16%
5. Final Examination --------------------------- 18%
Participation---------------------------------- + / - (Instructor appraisal)
The following grading criteria will be in effect for this class:
A = 90 - 100
B = 80 - 89
C = 70 - 79
D = 60 - 69
F = 59 and below
Extra Credit.
NONE...ZERO…ZILCH
There are plenty of opportunities during the semester for you to achieve the grade that you desire providing that you are willing to put in the effort. So please do not ask.
Student Responsibilities
Attendance and Participation
Students must attend the first meeting of their classes each semester in order to verify their class enrollments. Students failing to appear are withdrawn from class rolls.
Regular attendance and participation is required of all students enrolled in courses and laboratories at Solano College. This includes regular attendance, completion of examinations, assignments, participation in class activities and discussions. Instructors shall provide students with written statements describing course requirements, grading standards and course prerequisites.
Regular attendance is an obligation assumed by every student at the time of registration. Absences per semester should not exceed the number of hours or the number of days, as determined by the instructor, that a class meets per week. Absences in excess of the maximum may result in students being dropped from classes or having their grades lowered. Students who fail to attend their classes may be dropped by their instructors no later than the end of 62.5 percent of the full-term class, short- term class, or summer session.
Students have the responsibility for verifying their enrollment status. If students withdraw from classes, it is their responsibility to make sure that drop cards have been submitted to the Office of Admissions and Records or that they have completed the withdrawal via RSVP telephone or online services.
It is the responsibility of students to know the status of their attendance records and to complete all academic work missed due to absences.
Compliance with the above regulations may be waived in the presence of verifiable extenuating circumstances including accidents, illnesses, shift changes and temporary changes in military assignments. Students who are dropped from classes because of unsatisfactory attendance and/or participation may petition their instructors for class reinstatement. Instructors may reinstate a student by signing an add card and writing “Reinstate” on the card. The add card must be submitted to the Office of Admissions and Records.
Withdrawal from Classes
Students are responsible for officially dropping from classes and verifying that drop cards are submitted to the Office of Admissions and Records or complete the drop process by using the RSVP telephone system or web online services.
A student may withdraw from a class during the fast four weeks of instruction by filing a drop card with the Office of Admissions and Records or complete the drop process by using the RSVP Telephone system or web online services.
Courses dropped by the end of the first four weeks of instruction will not appear on the student's record.
Courses dropped after 30% of instruction through the end Of 62.5% of the term/session will be recorded as a “W” on the student's record. A student must petition the Academic Council for a “W” after the last day to drop if extenuating circumstances apply. Documentation shall be required.
Short-term or summer session courses, which are less a full semester in length, dropped during the first 30% of the class will not appear on the students record Courses dropped 31% to 62.5% of the term/session will be recorded as a “W” on the student's record. Courses dropped after 62.5% of the term/session maybe recorded as a “W” if extenuating circumstances apply. The student must petition the Academic Council and provide documentation to verify cases of accidents, illnesses, or other circumstances beyond the control of the student.
Withdrawal from College
Students who find it necessary to drop all courses during the semester are required to fill out a Withdrawal Card at the Office of Admissions and Records or the withdrawal using the RSVP telephone system or web online services Seeing a counselor is advised before deciding to withdraw. It is important to clear any debts owed to the College before leaving the College. Failure to withdraw properly could result in a failing grade.
SCC Catalog 2005-2006.
Mkt 171 - Course Schedule
(Fall 2005 / M-W-F / 10:00-11:00)
AUGUST
Monday Wednesday Friday
22nd 24th 26th
Intro to Course Chap 1 Chap 1
Chap 1
29th 31st
Chap 1 Chap 2
SEPTEMBER
Monday Wednesday Friday
2nd
Chap 2
5th 7th 9th
Labor Day Chap 2 Chap 2
12th 14th 16th
Marketing Plan Marketing Plan Chap 3
19th 21st 23rd
Chap 3 Chap 3 Chap 3
26th 28th 30th
Chap 3 Video Case #3 Video Case #3
OCTOBER
Monday Wednesday Friday
3rd 5th 7th
Chap 4 Chap 4 Chap 4
10th 12th 14th
Exam, #1 Chap 5 Chap 5
(Chaps 1 thru 4)
17th 19th 21st
Chap 5 Chap 5 Chap 6
Mkt 171 Course Schedule, cont’d.
OCTOBER, cont’d
Monday Wednesday Friday
24th 26th 28th
Chap 6 Chap 6 Chap 6
31st
Chap 7
NOVEMBER
Monday Wednesday Friday
2nd 4th
Chap 7 Chap 7
7th 9th 11th
Chap 7 Chap 7 Chap7
14th 16th 18th
Exam #2 Chap 8 Chap 8
(Chaps 5 thru 7)
21st 23rd 25th
Chap 8 <Faculty In-Service Day> <Thanksgiving Holiday>
28th 30th
Chap 8 Chap 9
DECEMBER
Monday Wednesday Friday
2nd
Chap 2
5th 7th 9th
Chap 9 Chap 9 Chap 9
<Marketing Plan due> <Video Case #9> <Video Case #9>
12th
Course Review
Note:
· Marketing Plan is due 10:00am, Monday, December 5th.
· Final Exam is Wednesday, December 14th; 10:30a.m. - 12:30 p.m., Room 506.
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