DRAFT
APEC SMEWG SEMINAR
ON SME MANAGEMENT OF
INTELLECTUAL PROPERTY RIGHTS
8-10 May 2007
GRAND HYATT ERAWAN, BANGKOK, THAILAND
ORGANIZED BY
United States Patent And Trademark Office and
United States International Trade Administration
WITH SUPPORT FROM THE
APEC Trade and Investment Liberalization Fund and
Thai Office of Small and Medium Enterprises Promotion
PROGRAM
2
DRAFT
Day 1:
8:30-9:00 Registration, Amarin Ballroom
9:00–9:30 Welcome and Opening Remarks
Jhitraporn Techacharn, Director-General, Office of Small and Medium Enterprises Promotion, Ministry of Commerce, Bangkok, Thailand
Robert L. Stoll, Director, Office of Enforcement, United States Patent
and Trademark Office, Alexandria, Virginia
Daniel S. Miller, APEC SME Coordinator, International Trade
Administration, U.S. Department of Commerce, Washington, DC
9:30–10:45 Session 1: SMEs and IP: Why It Is Important and
How Can SMEs Benefit
Moderator: Robert L. Stoll, Director, Office of Enforcement, United States Patent and Trademark Office, Alexandria, Virginia
Panel: Harvey Bronstein, Senior International Economist,
U.S. Small Business Administration, Washington, D.C.
Alison Senti, Assistant Director of Marketing and Customer Engagement, IP Australia, Canberra, Australia
Michael Mudd, Director of Public Policy, Asia-Pacifc, Computing Technology Industry Association, Hong Kong
Marco Marzano de Marinis, Associate Legal Officer,
Small and Medium-Sized Enterprises Division, World Intellectual Property Organization, Geneva, Switzerland
Dr. Torsak Lertsrisakulrat, Director, Network for
Promoting Innovation Commercialization Project, Office of SMEs Promotion (OSMEP), Bangkok, Thailand
10:45–11:00 Coffee/Tea Break
11:00–12:30 Session 2: Introduction to Patents, Trademarks and
Copyrights
Presenter: Jennifer Ness, Regional IP Attache, U.S. Foreign
Commercial Service, Bangkok, Thailand
Masafumi Iguchi, Patent Attorney, and President, S&I International, Bangkok Office
12:30–13:45 Lunch
14:00–15:00 Session 3: Innovation and Valuation of IP Assets:
Different Approaches
Moderator: Wong Sheng Kwai, Assistant Director-General and
Legal Counsel, Infrastructure Development Division, Intellectual Property Office of Singapore, Singapore
Panel: Malcolm Engel, Partner, Griffith Hack Patent and
Trademark Attorneys, Sydney, Australia
Ong Chui Koon, Principal Consultant and Head of
Industrial Property Services Section, SIRIM Berhad,
Shah Alam, Malaysia
15:00–15:15 Coffee/Tea Break
15:15–16:30 Session 4: How SMEs Can Protect Their IP Rights
Moderator: Peter N. Fowler, Senior Counsel, Office of
Enforcement, USPTO
Panel: Wong Sheng Kwai, Assistant Director-General and
Legal Counsel, Infrastructure Development Division, Intellectual Property Office of Singapore (IPOS), Singapore
Pancy Fung, Assistant Director of Intellectual Property, Intellectual Property Department, Government of Hong Kong, SAR
Tran Manh Hung, Partner and Head, IP Practice Group, Baker & McKenzie, and Member, INTA Anti-Counterfeiting Enforcement Committee, Hanoi, Vietnam
18:00-20:00 Dinner for All Seminar Participants, The Residence, Mezzanine Level, Grand Hyatt Erawan
Day 2:
9:00-10:15 Session 5: IP for SMEs: Branding, Licensing, and
Franchising Issues
Moderator: Michael Mudd, Director of Public Policy, Asia-Pacifc,
Computing Technology Industry Association (CompTIA), Hong Kong
Panel: Malcolm Engel, Partner, Griffith Hack Patent and
Trademark Attorneys, Sydney, Australia
Ong Chui Koon, Principal Consultant and Head of
Industrial Property Services Section, SIRIM Berhad,
Shah Alam, Malaysia
Tarsisius Didiek Taryadi, Deputy Director for Trademark Examination, Directorate General for Intellectual Property Rights, Jakarta, Indonesia
10:15–10:45 Group Photo and Coffee/Tea Break
10:45-12:30 Session 6: IP Protection and Small Business
Organizations: Outreach and Resources
Moderator: Ann Bacher, Senior Commercial Officer, U.S. Foreign
Panel: Marco Marzano de Marinis, Associate Legal Officer,
Small and Medium-Sized Enterprises Division, World
Intellectual Property Organization, Geneva, Switzerland
Daniel S. Miller, APEC SME Coordinator,
International Trade Administration, U.S. Department of Commerce
Wong Sheng Kwai, Assistant Director-General and
Legal Counsel, Infrastructure Development Division, Intellectual Property Office of Singapore, Singapore
Zaurbek Albegonov, Chief Specialist-Expert, International Cooperation Bureau, Russia’s Federal Patent Service, Moscow, Russian Federation
Juan Alejandro Rodriguez Guerra, Head, Promotion of Competition and Innovation, INDECOPI, Lima, Peru
Alison Senti, Assistant Director of Marketing and Customer Engagement, IP Australia, Canberra, Australia
Angelica Elia Silis Reyes, Department Coordinator, Technology Information Center, Mexican Intellectual Property Rights Institute (IMPI), Mexico City, Mexico
12:30–13:45 Lunch
14:00–15:15 Session 7: The Costs to SMEs From IP Piracy and
Counterfeiting
Moderator: Peter N. Fowler, Senior Counsel, Office of
Enforcement, USPTO, Alexandria, Virginia
Panel: Michael Mudd, Director of Public Policy, Asia-Pacifc,
Computing Technology Industry Association (CompTIA), Hong Kong
Ravi Bhatia, Chief Operating Officer, Suvitech
Company, Ltd., Bangkok, Thailand
Masafumi Iguchi, Patent Attorney, and President,
S&I International, Bangkok Office
15:15–15:30 Coffee/Tea Break
15:30–17:00 Session 8: TRIPs and Evolving Standards for the
Enforcement of IP Rights: International
Enforcement Issues and APEC Guidelines
Moderator: Robert Stoll, Director, Office of Enforcement, USPTO,
Alexandria, Virginia
Panel: Peter N. Fowler, Senior Counsel, Office of Enforcement, USPTO, Alexandria, Virginia
Chern Siang Jye, Director, Intellectual Property,
International Cooperation, Ministry of Law, Singapore
Valeria Montiel, IMPI, Mexico City, Mexico
Ansori Sinungan, Director of Copyright, Directorate-General for Intellectual Property Rights, Jakarta, Indonesia
Day 3:
9:00-10:30 Session 9: SME Perspectives on Approaches to IP Protection Within the APEC Region: What Works and What Doesn’t Work
Moderator: Daniel S. Miller, APEC SME Coordinator,
International Trade Administration, U.S. Department of Commerce
Panel: Minnie Bate, Owner, PNG Herbal Products, Port
Moresby, Papua New Guinea
Ravi Bhatia, Chief Operating Officer, Suvitech
Company, Ltd., Bangkok, Thailand
Rattanawan Rattakul, Managing Director, No Magic
Asia, Ltd., Bangkok, Thailand
Tran Manh Hung, Partner and Head, IP Practice Group, Baker & McKenzie, and Member, INTA Anti-Counterfeiting Enforcement Committee, Hanoi, Vietnam
10:30–10:45 Coffee/Tea Break
10:45–12:00 Session 10: Roundtable Discussion on the Changing
Landscape of IP in the APEC Region
Moderator: Robert Stoll, Director, Office of Enforcement, USPTO
Panel: Chern Siang Jye, Director, Intellectual Property,
International Cooperation, Ministry of Law, Singapore
Pancy Fung, Assistant Director of Intellectual Property, Intellectual Property Department, Government of Hong Kong, SAR
Gerven Mae, Patent Examiner, Intellectual Property Office, Port Moresby, Papua New Guinea
Alexander Pakhomov, Deputy Director, Foreign
Economic Relations Department, Ministery of
Economic Development and Trade, Moscow, Russian
Federation
Juan Alejandro Rodriguez Guerra, Head, Promotion of Competition and Innovation, INDECOPI, Lima, Peru
12:00–12:30 Program Evaluation and Closing Remarks
12:30–13:30 Lunch
5