Array of Advertising Professionals to Meet All Promotional Needs of Client

AGENCIES

Advertising Agencies –

1. full-service agencies

· array of advertising professionals to meet all promotional needs of client

2. creative boutique

· emphasizes creative concept development, copywriting & artistic services (idea factories)

3. interactive agencies

· help advertisers prepare communications for new media (internet, interactive kiosks, CD ROMs, interactive TV)

· development of websites & banner ads

4. in-house agencies

· advertising department in a firm that takes responsibility for planning and preparation of advertising materials

5. media specialists

· specialize in buying media time and space

· offer media strategy consulting to ad agencies & advertisers

Promotion Agencies –

1. direct marketing/database agencies

· provide a variety of direct marketing services

· maintaining & managing large databases of mailing lists

2. e-commerce agencies

· handle a variety of planning & execution activities related to promotions using electronic commerce (NOT banner ads or websites)

· sweepstakes, coupons, direct response campaigns

3. sales promotion agencies

· design & operate sweepstakes, contest, special displays, or coupon campaigns for advertisers (traditional)

4. event planning agencies

· finding locations, securing dates, putting together teams of people to pull off promotional events

· audio visual people, caterers, security experts, entertainers, celebrity participants

· will also advertise the event

5. design firms

· design logos & other visual representations of the brand

· logo – a graphic mark that identifies a company & other visual representations that promote an identity for a firm

· design supportive communications like banners, newsletters, phone-cards, & in-store displays

6. public relations firms

· manage an organization’s relationship with the media, the local community, competitors, industry associations & gov’t organizations