MBAM539-42 Intrapreneurship
Office Hours: 4-6 T
and by appointment at any time
E-mail 24 hours a day at
Dr. Robert G. Schwartz
Office: 358-2254
Home: 448-0604
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The Course and Its Objectives
This course is designed to do four things:
1. Provide the student with an overview of Intrapreneurship.
2. Provide the student the opportunity to develop corporate criteria for new business/service development
3. Provide the student the opportunity for identifying, investigating, evaluating and selecting new business for an existing firm, or for a non-profit.
4. Provide for verbal and oral communication as well as Internet based searching.
Text: Corporate Entrepreneurship, Morris and Kuratko, Harcourt, 2002
Course Design
Interaction in courses regarding qualitative subjects is always important. Thus students are expected to come to class prepared to discuss current and prior chapters. Outside work is expected to be current. Classes will consist of lecture/discussion and discussions of student business development plans.
Text
Please read the chapters as indicated in the attached schedule.
Business Development Plan
History of Firm/Organization
Corporate criteria for new business development (Venture screen)
Opportunity identification
Opportunity investigation (investigate those things of importance to the organization per the criteria)
Evaluation per a venture screen based upon the criteria
Prioritize opportunities
The written work should be sufficiently detailed to cover the organization and its needs. The organization could be the student’s work place, with permission of management. (15-20 pages, single spaced, size 11 font)
Grading:
Development Plan: 60% (15% overall, 15% criteria, 15% identification, investigation, evaluation, prioritization 15%)
Take home final 30% (see below, 5 journal articles, 1-1.5 pages single spaced per answer, size 11 font)
Participation/Presentations: 10%
Total 100%
A: 4.0
B: 3.0
C: 2.0
D: 1.0
F: 0.0
Grades will fall within the range indicated above.
Incompletes and Assignments:
Incompletes are for severe emergencies only. Plan parts are due as noted and a zero will result if not submitted on time without prior permission. Final: A zero will result if you are absent and you did not seek approval. Of course, there are always emergencies.
Honor Code and Academic Integrity Issues per the Catalog:
Eastern Washington University expects each student to maintain the highest principles of academic honesty and integrity. Please read the academic integrity policy of the University. Students will be held to these standards. Note particularly issues around plagiarism and exam taking. Violations of academic honesty represent a breach of the University’s expectations and will be regarded as a serious matter. Violations include, but are not limited to:
Plagiarism:
The use of ideas, facts, phrases, or additional information such as charts, maps, figures, etc. from any sources, without giving proper credit to the original author is considered plagiarism. Using direct quotations, paraphrases, or reproductions of any materials, which is not the student’s own authorship is also considered plagiarism. Failure to reference any such material used is both ethically and legally improper.
Disabled Students:
Please note the catalog information and also note that the Professor will make “reasonable accommodative needs of all self-identified students with documented disabilities.”
We may need a shared note taker, so if one of you is willing to do that, please quietly come to me to let me know of your willingness to assist other students. THANK YOU!
Schedule
June 24
Class intro and
1 Corporate Entrepreneurship-History
2 Corporate Entrepreneurship-How to perform
3 Focus/Intensity
4 Intrapreneurship versus Entrepreneurship
Client firms
July 1
Chapter 5
Entrepreneurs in the corporate environment.
Chapter 6
Creativity and innovation
July 8
Chapter 7
Product/Process/Service Development
Chapter 8
Strategy and Criteria
Chapter 9
Obstacles to intrapreneurship
Presentations by students on corporate choice and criteria (draft due)
July 15
Chapter 10
Organizing for success
Chapter 11
Control
Chapter 12
HRM
Presentations by students on opportunity identification (draft due)
July 22
Chapter 13
Culture
Chapter 14
Planning and measuring
Presentations by students on opportunity investigation (draft due)
July 29
Chapter 15
Non-profits
Chapter 16
The Future
Presentations on opportunity evaluation (draft due)
August 5
Presentations on opportunity prioritization (draft due)
August 12
Final papers due and presentations
Take home exam due.
Take home questions:
1. Explain the barriers to corporate entrepreneurship.
2. Explain how to develop corporate criteria for new business development
3. Explain the value of a firm reinventing itself.
4. Discuss opportunity recognition viz. corporate entrepreneurship.
Reading list
In kind appreciation to Professor Jeff Covin, Entrepreneurship Chair, University of Indiana
“I. Readings
A. Harvard Business School Materials*
· Garvin, D.A. 2002. A note on corporate venturing and new business creation. (HBS Note 9-302-091)
· Hamermesh, R.G., Marshall, P.W., and Pirmohamed, T. 2002. Note on business model analysis for the entrepreneur. (HBS Note 9-802-048)
· Kim, W.C., and Mauborgne, R. 2000. Knowing a winning business idea when you see one. Harvard Business Review, 78(5): 129-138. (Reprint R00510)
· Inspiring innovation. Harvard Business Review, 80(8): 39-49. (Reprint R0208B)
· Block Z., and MacMillan I.C. 1985. Milestones for successful venture planning. Harvard Business Review, 63(5): 184-196. (Reprint 85503)
· Chesbrough, H.W. 2002. Making sense of corporate venture capital. Harvard Business Review, 80(3): 90-99. (Reprint R0203G)
· Rigby, D., and Zook, C. 2002. Open-market innovation. Harvard Business Review, 80(10): 80-89. (HBS Product Number 2039)
B. Miscellaneous Materials
· Gee, R.E. 1994. Finding and commercializing new businesses. Research-Technology Management, 37(1): 49-56.
· Kuratko, D.F., Hornsby, J.S., Naffziger, D.W., and Montagno, R.V. 1993. Implement entrepreneurial thinking in established organizations. SAM Advanced Management Journal, 58(1): 28-39.
· Burgelman, R.A. 1984. Designs for corporate entrepreneurship in established firms. California Management Review, 26(2): 154-166.
· Kim, W.C., and Mauborgne, R. 1999. Strategy, value innovation, and the knowledge economy. Sloan Management Review, 40(3): 41-54.
· Markides, C. 1998. Strategic innovation in established companies. Sloan Management Review, 39(3): 31-42.
For the Gee, Kim and Mauborgne, Kuratko et al., and Markides articles…
Click on ABI/INFORM Global Suite
Under ABI/INFORM Global Suite (the “ProQuest” page), click on “continue.”
Click on “Show results with full text availability only,” “Show articles from peer reviewed publications only,” and “Show total number of articles.”
Type the title of the article or the author’s last name (for the Kim and Mauborgne article, type “Mauborgne”; for the other articles the first/sole author’s last name should be typed) where it says to “Enter a word, words or specific phrase,” set the appropriate “data range” to correspond with the article’s publication date, make sure “Search in” is set to “Citations and abstracts,” and hit “Search.”
Click on the camera icon to view the article, and then print the article.
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For the Burgelman article…
Under Academic Search Premier (EBSCO), check both the “Academic Search Premier” and “Business Source Premier” databases, the hit “continue.”
In the “Find” box, type the title of the article and check “exact phrase,” then hit “search.”
Click on “PDF Full Text,” then print the article.”