Activities: Class Market Survey

Class Market Survey

Part 1: Complete the survey in class based on OUR marketing class demographics. The goal is to determine possible school-based business ideas. Work together to come up with accurate answers to the survey questions. Every student must have their own survey form filled out completely so you can each analyze the data independently.
A. How many in the class are: Male______Female______
· How many in the class are age: 14______, 15______, 16______, 17______, 18+______?
· Number in immediate family that also attend HHS? 2______, 3______, 4______, 5______, 6______, 7______, 8+______
· How many students have a part time job? Yes______No______
· If no job, where does their money come from? ______
· How many (of the class) like to do each of the following in your spare time? Reading______, Play music______, Sports______, Watch TV______, Drive cars______, Talk on the phone______, Dance______, Go for walks______, Fix things______, Sew______, Cook______, Exercise______, Crafts______, Paint or draw______, Babysit______, Write stories______
· How many students activity participate in at least 1 after-school club?______
· How many students are a member of at least 1 HHS sports team?______
· How many students buy a drink at least 3 times a weeks? ______
· How many feel drink purchases happen the most…
Before school ______
During school ______
After school ______
· How many students buy lunch at the cafeteria at least 3 days a week?______
· What products or services would you like to be able to purchase at school that cannot currently be bought there?

PART 2: Once the survey is complete, you will work independently or with a partner to create a PowerPoint presentation based on your suggestions for a product or service that HHS’s market could use. Make sure to be clear about your suggestions. Don’t forget to create a catchy title page! Prepare this as if you were going to present it to the principal for approval!

1. Recommendations

Using the results above, come up with a product or service that you feel would be successful if sold here at HHS. Clearly state your recommendation and give 3 good reasons why you chose this product or service.

2. 4 P’s

Describe thoroughly each of the 4 P’s as they would relate to the market here at HHS.

3. Action Plan

Clearly list the steps you would take if you wanted to introduce your product/service to HHS.

When you are finished, please email your print your presentation using the following directions: