DEPARTMENT OF MANAGEMENT AND MARKETING
FACULTY OF ECONOMICS AND MANAGEMENT
UNIVERSITI PUTRA MALAYSIA
DISTANCE LEARNING PROGRAM
(First Semester 2010/2111)
COURSE NAME : BUSINESS COMMUNICATION
COURSE CODE : MGM 3111
CREDIT HOURS : 3 HOURS (3+0)
LECTURER
Dr. Lailawati Mohd Salleh
Tel. : 03 8946 7773
Email :
COURSE OBJECTIVES
This course aims to develop effective business communication among students through promoting:
· theories and principles of business communication
· communication practices in the world of business
· written and oral business communicaton practises
COURSE DELIVERY
The course will be conducted in the following manner:
There will be two face-to face meetings in a semester during which students and lecturer meet to discuss issues pertaining to the course outline, course materials and assignments. The lecturer will also provide an overview of the course content and distribute assignment handouts. Tutorial sessions will be conducted at the respective centers where students will present speeches with the guidance from their respective tutor. Students are to submit their resume and job application assignments to the tutors. Attendance in tutorial classes is COMPLUSORY.
TEXT
· Lailawati Mohd Salleh & Chook, K. J. (2008). Komunikasi perniagaan. Serdang, Malaysia: Pusat Pendidikan Luar.
· Locker, K.O. & Kienzler, D. S. (2008). Business and administrative communication (8th ed.). Boston: McGraw-Hill.
ADDITIONAL READINGS (optional)
· Krizan, A. C., Merrier, P., Logan, J. & Williams, K. (2008). Business communication (7th ed.). Mason, OH: Thomson South-Western.
· McLaren, M.C. (2000). A guide to effective writing. Kuala Lumpur, Malaysia: Prentice Hall.
POLICIES AND PROCEDURES
· Please refer to the university and faculty handbook.
Important:
· Students are reminded that attendence (lectures and tutorials) is compulsory. Students with less than 80% attendence are not allowed to sit for the final examination.
· Plagiarism is prohibited.
STUDENT EVALUATION
1. Test 10%
2. Assignment – a critique of a letter or memo/email 10%
3. Final Examination (short answer and essay) 40%
4. Tutorial:
Individual presentation (informative) 10%
Group presentation (persuasive) 10%
Job application letter 10%
Resume 10% 40%
Total 100%
STUDY SCHEDULE (Flexible)
WEEK / CHAPTERS/ASSIGNMENTS1 / Unit 1 Komunikasi Dalam Organisasi
Unit 2 Menulis Untuk Perniagaan
2 / Unit 3 Menulis Dokumen Perniagaan
3 / Unit 4 Menyelidik, Menyusun-atur dan Mengarang
4 / Unit 5 Menyemak, Menilai dan Membaca Pruf
5 / Unit 6 Pola-pola Asas Mesej Perniagaan TEST
6 / Unit 7 Mesej Permintaan Langsung
7 / Unit 8 Mesej Berita Kurang Baik
8 / Unit 9 Mesej Memujuk
9 / Unit 13 Persembahan Lisan ***Assignment (critique of a letter) due***
10 / Unit 12 Visual
11 / Unit 10 Format Dokumen
12 / Unit 11 Laporan
13 / Unit 15 Komunikasi Pekerjaan
14 / Unit 14 Komunikasi Merentas Budaya
FINAL EXAMINATION
(comprehensive)
Note: This schedule is meant as a guide. For the purpose of completing assignments, students may need to read ahead of the schedule so as to understand and respond accordingly.
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