Caulfield School of IT

IMS1805 Systems Analysis

Tute 4

Analysing a Business System

Aim: To give you practice at analyzing the information elements of a typical business system.

Tasks: Supermarkets are large and complex business systems which depend on efficient management of information. The following is a simple summary of some of the main information-related tasks which have to be done in a supermarket.

Working in groups, you will be allocated one of the supermarket’s main functions. You must analyse your part of this system and identify:

(i) Data focus:

· The things which you need to store information about, and the specific details of the information you need to store about each thing;

· The connections/relationships between these things;

(ii) Process focus

· The information processing which you need to do to carry out your function;

· The hierarchy in which these information processes sit;

· The data/information flows which are needed to make these processes work

Note: You may find it easy to start by doing a non-information-based model of the system (for example, using people’s roles/actions) and then examine each role/action to try to identify data and process elements

Business Description

The supermarket business can be divided up into five main functions, each of which performs its own group of tasks, as follows:

Stock Control: The Stock Control Department is responsible for the following tasks:

• Take delivery of new stock

All stock items are delivered with a supplier invoice. Stock control staff record the delivery on the relevant purchase orders, and send the supplier invoices to the Finance Department to arrange payment.

• Dispose of unsold stock

All stock items have a use-by date. Stock control staff must monitor all goods from their time of delivery, and ensure that out-of-date stock is disposed of, and not left on the shelves. They try to ensure that there is minimum wastage of stock, which means they must monitor sales carefully and advise Marketing and Pricing on the need for discounting to encourage purchase of stock which is approaching its use-by date.

• Monitor stock levels

Stock levels are monitored daily from the Stock Level Changes Reports provided by the Sales Department so that the Purchasing Department can be informed of the need to order new stock.

• Provide management reports

A Weekly Stock Level Progress Report detailing the stock levels of all stock items is sent to Management to enable them to make better marketing and discount decisions.

Finance: The Finance Department is responsible for the following tasks:

• Make supplier payments

Invoices from suppliers for goods which have been delivered are received from the Stock Control Department. Payments are sent to suppliers according to their payment guidelines.

• Accept customer payments

Details of the daily cash sales provided by the Sales Department are recorded. The cash is sent to the bank.

• Manage customer accounts

Account sales details are used daily to update customer accounts. Invoices are sent to customers at the end of each month and must be paid in 14 days. Problem customers are followed up and are placed on the cancelled accounts list if necessary.

• Prepare financial reports

A monthly Financial Report based on sales and invoices paid during the month is prepared for Management.

Purchasing: The Purchasing Department is responsible for the following tasks:

• Order new stock items

When the Stock Control Department sends details of the need to purchase additional stock, the Purchasing Department sends a purchase order to one of the suppliers of the specified stock items. Before a purchase order is placed, Item/Supplier details are checked to get the best possible deal for the current purchasing requirements. Sometimes a quick delivery is more important than the best price.

• Up-date stock item/supplier details

Information kept on each stock item is updated whenever a supplier provides the supermarket with new or changed information. Purchasing use this information to help them decide which supplier can offer them the best deal on each stock item.

• Monitor deliveries

The Stock Control Department update purchase orders with delivery information as deliveries are made. At the end of each day the Purchasing Department check the relevant purchase orders to see if expected deliveries have been made. Suppliers are contacted and asked about overdue items.

• Management reporting

The Department provides Finance with Daily Purchasing Summary Reports and Management with Fortnightly Purchasing Summary Reports.

Sales: The Sales Department is responsible for the following tasks:

• Record cash sales

When a customer purchases goods for cash, details of the sale are recorded using the cash register, and the customer is provided with a receipt giving the details of the sale and the payment.

• Record account sales

When a customer with an account at the store purchases goods and charges it to their account, details of the sale together with the customer account number are recorded using the cash register. The customer account card and a list of cancelled accounts must be checked before the sale can be made.

• Record orders and make deliveries

The Sales Department provides a service where customers can order goods by filling out an order form on the store web site. Sales staff monitor orders submitted this way, the order, which is then collected by the customer and paid for either by cash or account.

• Sales reporting

On a daily basis a Sales Summary Report is provided to Management, a Stock Level Changes Report is provided to Stock Control, and a Cash and Accounts Sales summary report is provided to the Finance Department together with customers’ cash payments.

Marketing/Pricing: The Marketing/Pricing (M/P) Department carries out these tasks:

• Decide what stock to sell

On a regular basis, M/P make long-term decisions about which goods to stock in the supermarket. These decisions involve deciding what products are available and what the market is likely to want. They are based on the following information:

- marketing information about new stock items from product suppliers;

- sales information about patterns and seasonal variations in product demand;

- stock control information about slow-moving stock

• Setting prices

M/P sets the normal price of all products. The supermarket’s price is based on the original purchase price from the supplier, the cost of transport and storage, the volume and rate of sales, and the desired profit margin for that product. M/P monitors all these and adjusts product prices accordingly

• Discounting prices

On a daily/weekly basis, M/P make decisions about offering discounted prices on particular stock items. Existing stock levels and rates of sales are key factors in these decisions. M/P must keep Sales informed of which items need to be discounted.

• Advertising campaigns

On a fortnightly basis, M/P advise the supermarket’s advertising agency of the desired focus for the next set of radio, TV and newspaper advertisements. This focus may be on product groups (eg dairy, meat, fresh fruit, etc) or specific products (this week’s discounted specials). Decisions about which products or product groups will be based on stock availability, current sales levels and external factors which are likely to affect demand (eg ice cream in hot weather)